How to Survive SXSW - 3/4/2014 -
SXSW Interactive runs from March 7-11 in Austin, and a number of communicators from the mid-Atlantic plan to attend. Last year, more than 30,000 people - from 57 countries - attended.
Whether you're a first-time attendee, or an SXSW veteran, Jacobson Communication, based in Silicon Valley, sent out a piece that said “there's a lot that the Zombie Apocalypse can teach us all about making the most of this epic event. From surviving the environment, to maintaining your personal health, to building a zombie-proof team, here's what you need to know.”...more >
CMOs Working Hard to Get C-Suite Seat - 3/4/2014 -
Chief marketing officers are working hard to prove their value as true business leaders, states a new report. According to the latest Heidrick & Struggles and Forrester Research Inc. joint study, nearly 60% of surveyed CMOs are working to grow their influence in general business strategy and are commanding an influential seat within the C-suite....more >
How We Communicate in the Age of Consumption - 3/3/2014 -
The consumption age has changed not only how we find and receive our news, but also how we communicate amongst ourselves and with organizations. Everything has become more specific to individuals — from suggested content to targeted ads, we have a fundamentally different experience with media and marketing than we did before. In some ways, it's easier to reach our audience — they're always connected with smart phones and computers, and tracking what they read is practically par for the course. But in other ways, target audiences are harder to reach,