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All Blog Entries
By News Account on 6/28/2009 1:46 PM

 

 

About 50-plus designers, writers, advertisers, marketers and public relations professionals gathered at Bittersweet Café  for the first iMAGINE Blender in Old Town Alexandria this month. iMAGINE is a movement to build a 50,000 square foot creative hub that will brand the City of Read More »

By Insights Account on 6/24/2009 6:24 PM

By Paul Duning, Capitol Communicator

 

Evan and Gregg Spiridellis have come a long way since their first viral video hit in February 2000 of the Founding Fathers rapping about the Declaration of Independence. Their latest, “He’s Barack Obama He’s Come to Save the Day” is a great example that their obsession of creating great work is alive and well. After years and years of living on the edge of bankruptcy, today Jib Jab, with a staff of 35, now has a very strong international brand and successful busines ... Read More »

By News Account on 6/24/2009 2:09 PM

Geoff Livingston, CRT/tanaka, has been dubbed a “local blogging guru” by The Washington Post, and he’s sponsored a series of popular BlogPotomac events.  But, now Geoff reports that the next BlogPotomac, set for October 23, will be his last.  And one of the reasons, he states, is that “the subject matter — social media — is really dead (or dying), at least from this innovators perspective.”

On his website, Geoff wrote: “Let me explain. The technology adoption cy ... Read More »

By Insights Account on 6/24/2009 9:14 AM

Author: Matt Goddard, R2integrated

There are many aspects of social marketing, social media, social tools, social EVERYTHING that we have been working hard to, shall I say, crystallize. After much time and diligence, we finally have something that we are calling our social marketing framework (for lack of a more creative name at this time).

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By News Account on 6/18/2009 11:17 AM

 

- The Washington, D.C. Chapter of the American Marketing Association has developed “a creative marketing collaboration with two, well-known, trendsetting businesses in the DC Metro Area.”

The Chapter has partnered with regional restaurant and entertainment group José Andrés’ ThinkFoodGroup and premier lifestyle luxury magazine Read More »

By Insights Account on 6/18/2009 2:53 PM

Whether you’re a long-time staffer or young professional, there’s never been a better time to have a candid talk with yourself. The current economic decline presents an opportunity - or perhaps necessity - to reassess your professional situation, talents, passion and align them with where you, your profession and the market are going.

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By Insights Account on 6/18/2009 1:01 PM

You can’t write a social media story right now unless it’s heavily Twitterized,  wrote Ernie Mosteller of Brunner Digital in ADOTAS.

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By News Account on 6/17/2009 7:32 AM

 

Dan Rosenthal, one of the true veterans of the local advertising community, is retiring.  Dan, who started Rosenthal Partners almost 20 years ago, told us, "I know I look 40, maybe 42, but I'm heading into my 40th, maybe 42nd year of advertising agency meetings and work orders –– don’t you think it's time I took a break?  I've actually been planning to close the shop for several years, but there were always "extenuating circumstances" for keeping it open. Bo ... Read More »

By News Account on 6/15/2009 8:25 AM

Burson-Marsteller and Penn Schoen & Berland Associates launched an advertising and integrated communications agency called Proof Integrated Communications; GolinHarris Public Affairs announces a partnership with Catalist, LLC, and Omnicom creates new global firm.

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By News Account on 6/15/2009 7:53 AM

Tysons Corner Center pulls ad deemed offensive, Woody Kay, Arnold DC’s managing partner and chief creative officer, was quoted in an AdWeek article, Design Army reports the arrival of the summer/fall 2009 issue of the biannual Washingtonian Bride & Groom magazine, and Williams Whittle wins a prestigious gold Effie for its USO work, and Equals Three honored at Alliance for Workplace Excellence luncheon.

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