BurrellesLuce is set to launch iMonitor, a self-guided media monitoring service which offers unlimited use for a flat monthly cost and no per-clip fees.
iMonitor offers the full universe of Internet news sources. The flat-fee product allows PR professionals to set up unlimited searches for Internet sources, including free and the most-requested subscription-based news sites, blogs, social media, and international outlets. BurrellesLuce 2.0, a user-friendly media relations portal, is free with each iMonitor subscription, allowing tagging, tracking, and organizing of coverage and automated measurement reporting – including detailed charts and graphs.
With PR professionals under increasingly pressure to do more with fewer resources, BurrellesLuce reports strong demand for iMonitor during the test period. Some long-time clients of BurrellesLuce have added iMonitor to their existing service. Stories culled from iMonitor are delivered to BurrellesLuce 2.0 alongside all other coverage, including edited print, online, and broadcast stories, as copyright-compliant links and excerpts.
For more information, and a guided tour, please visit BurrellesLuce.com.