- The Washington, D.C. Chapter of the American Marketing Association has developed “a creative marketing collaboration with two, well-known, trendsetting businesses in the DC Metro Area.”
The Chapter has partnered with regional restaurant and entertainment group José Andrés’ ThinkFoodGroup and premier lifestyle luxury magazine DC Magazine to launch and co-host the “ThinkFood Discussion Table Networking Series”. ThinkFoodGroup is nationally known due to celebrity chef José Andrés and his popular, local restaurants Jaleo, Oyamel, Cafe Atlantico, minibar by josé andrés, and Zaytinya, and the celebrated, L.A. destination, The Bazaar by José Andrés. DC Magazine is a luxury lifestyle magazine in the DC metro area that captures the urbane metropolitan lifestyle. The magazine is part of the Modern Luxury publishing family – which has over 30 publications in 13 major markets.
The ThinkFood Discussion Table Networking Series sponsored by ThinkFoodGroup and DC Magazine is a new innovation for the AMA-DC marketing community. Equal parts networking and thought-provoking discussion, the ThinkFood Discussion Table Networking Series invites AMA-DC members and area marketers to take part in a conversation with industry leaders and marketing peers.
The creative series will launch July 28 when celebrity chef José Andrés will lead a conversation about hospitality marketing. José, a master marketer himself, is not only a restaurateur - but the host of a hit PBS culinary show, Made in Spain, author of several cookbooks, and a culinary innovator in the hotel market with a partnership with SLS Hotels, part of the Starwood Luxury Collection. He will begin the conversation with his own experiences of growing his brand in the hospitality segment.
The events will rotate monthly to a different ThinkFoodGroup location, and will always be held on the last Tuesday of the month. For more information, visit www.amadc.org
- The Capital Area Food Bank selected iStrategyLabs to provide social media strategy, web design and social technology development for rollout this fall. Peter Corbett, CEO, iStrategyLabs said: "The real reward in this kind of client work is knowing that you'll have a deep impact on the Greater Washington community by putting the disciplines of strategy, technology and creative development to the test." iStrategyLabs has also won additional assignments from Pittsburgh-based American Eagle Outfitters and partners with DC-based Youth Marketing Connection to provide digital and experiential marketing campaign for AE's back to school season.
- Merrick Towle Communications launched an ad campaign to promote 215 West, an apartment building being developed in Chicago by Jupiter Realty Company in partnership with Cornerstone Real Estate Advisers LLC.
- Frazoo LLC, a three-tier search engine company offering pay-per-click advertising, announced the acquisition of in-text advertising network BrandClik. The acquisition provides Frazoo with an easy to implement in-text technology to monetize content without negatively affecting the user experience and satisfy advertisers looking to break away from online bidding networks. The BrandClik technology and network was built as a new online advertising model that enables publishers to create revenue for editorial content while providing cost transparency and highly-qualified, brand-protected, click-through-traffic for advertisers looking for high ROI in the online advertising space.
- NextGenWeb has launched a new website featuring enhanced social media applications and new content. NextGenWeb has also added Shana Glickfield as the new official blogger and Online Community Director. The new site is meant to facilitate engagement in the variety of issues surrounding broadband deployment and adoption as well as educate those interested in the societal benefits of broadband; the U.S. economy, consumers, health care, education, public safety and the environment.
- Merritt Group, Inc., announced the promotion of Jared Adams to Practice Director of the Government Practice Group and Michelle Schafer to Practice Director of the Security Practice Group. In their new roles, each will be responsible for delivering strategic direction, management, and leadership in their respective practice groups.
-Tracy Schario is leaving her spokesperson post at George Washington University. The former president of PRSA-NCC told us she’s “planning to enjoy the summer as I contemplate what's next -- seeking a senior level position dealing with food integrity, safety and security.”