May 2

Written by: Capitol Communicator
5/2/2008 12:00 PM

• WestGlen Communications launches its next generation of its online multi–media audience development and promotion services. Geared towards assisting organizations in targeting video and audio to consumers directly through promotion via social media networks, bloggers and online communities, SocialPRo 2.0 combines numerous earned and paid media tactics with promotional and evangelical online efforts to connect marketers and their messages with key audiences and online communities.
• CARMA International launches a new, intuitive, online media measurement tool called CARMA NewsAccess, which will help companies and communications professionals stay abreast of daily media coverage that affects their business, issues and interests. NewsAccess provides basic, automated access to clients’ relevant coverage in traditional, non-traditional and social media and generates related metrics that measure their impact.

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