By Insights Account on
8/26/2009 11:48 AM
Rick Gardinier, Chief Digital Officer, Brunner Digital, posted an interesting item in Silicon Angle titled "How Can We Be Creative if We're Drowning in Data? Here's Rick's piece:
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By Insights Account on
8/25/2009 8:54 AM
by Robert Silverstein
I read that the company that publishes Reader’s Digest magazine is filing for chapter 11 bankruptcy. Citing a decline in circulation and an inability to fully finance its debt, the company will undergo a corporate reorganization and hopes to emerge from bankruptcy in a strong enough position to continue to survive. But, the question that those of us in the publishing business should ask is
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By Insights Account on
8/17/2009 10:50 AM
by Matt Goddard
Our series continues with the third part of our social marketing framework: How social media execution can help accelerate our message. Message distribution has always relied on sharing; in fact the entire concept of word of mouth marketing was based on peer-to-peer sharing. We also know that word-of-mouth is very powerful because
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By Insights Account on
8/13/2009 1:06 PM
The DC office of Fleishman Hillard provided us with the following trends worth tracking: MediaPost reported that people's online behaviors are becoming more integrated into their offline interactions and, in a second item that Starbucks surpassed Coca-Cola as Facebook's most popular corporate brand; and CBC News reported: After their $3,500 Taylor guitar was broken last year by United Airlines baggage handlers at Chicago's O'Hare airport, Canadian band Sons of Maxwell appealed to the airline for compensation. Instead, they got what they describe as a "runaround" and a denied claim. Frustrated, the folk group's lead singer Dave Carroll took to YouTube with the first of three songs he promised to write about his experience.
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By Insights Account on
8/7/2009 10:49 AM
Budgets continue to be slashed. Brands are disappearing. Media is getting more and more fragmented. The only thing getting bigger is our federal deficit. So, asks Scott Morgan, president of Brunner,
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By Insights Account on
8/3/2009 10:52 AM
By Matt Goddard
In the last post we talked about the first part of our social marketing framework. Now we are going to talk about part two – creating your own community.
The first thing I want to talk about is creation of a community; you can’t just create your own community. Communities take time to form and when we try to build a place on the web and then expect all our community members to show up, we usually come up empty.
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By Insights Account on
7/31/2009 9:24 AM
Here's another in a series of Paul's Picks from Capitol Communicator publisher Paul Duning. Check out the video. Need we say more. Also, thank you to all who attended or participated last night at our Connecting Communicators event. It was fun.
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By Insights Account on
7/21/2009 9:50 AM
By Matt Goddard, R2integrated
My last blog post outlined four major categories for a social media marketing plan. Despite the many different social approaches to social media marketing, we argued that there are only four real categories:
1. Reach out to an existing community
2. Create your own community
3. Accelerate your message through sharing tools
4. Perform market research
My next set of posts will look at each category individually, examining a specific company and the tactics they utilize. We will also review customer behavior. If tactics ar
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By Insights Account on
7/14/2009 10:08 AM
As we advance from the Information Age into the Creative Age, writes Nil Sismanyazici-Navaie, VP/Account Services, Equals Three Communications, Inc., the definition of a marketer and an artist becomes more interconnected and complex.
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By Insights Account on
7/9/2009 9:50 AM
Some of you may already be familiar with R2i’s SMASH technology. For those who aren’t, SMASH (social mash-up) is a platform that allows you to create a single multimedia showcase that incorporates live feeds from multiple channels, including Twitter, Flickr, text messaging, mobile video, Ustream, webcasting and multimedia. The result is
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By Insights Account on
7/8/2009 2:06 PM
When was the last time you did something different, writes Ernie Mosteller of Brunner Digital. Never-mind the time you wore the tutu in Central Park -- I'm talking to advertising people, here, and I'm just asking, "Done anything different lately?"
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By Insights Account on
7/8/2009 10:19 AM
The following case study, writes Chris Huebner, Mac Mannes Inc, increased referrals and customer response. It focuses on the effective uses of promotional products even in a down economy. Craig Strent, vice president of Bethesda-based Apex Home Loans
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By Insights Account on
6/24/2009 6:24 PM
By Paul Duning, Capitol Communicator
Evan and Gregg Spiridellis have come a long way since their first viral video hit in February 2000 of the Founding Fathers rapping about the Declaration of Independence. Their latest, “He’s Barack Obama He’s Come to Save the Day” is a great example that their obsession of creating great work is alive and well. After years and years of living on the edge of bankruptcy, today Jib Jab, with a staff of 35, now has a very strong international brand and successful busines ...
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By Insights Account on
6/24/2009 9:14 AM
Author: Matt Goddard, R2integrated
There are many aspects of social marketing, social media, social tools, social EVERYTHING that we have been working hard to, shall I say, crystallize. After much time and diligence, we finally have something that we are calling our social marketing framework (for lack of a more creative name at this time).
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By Insights Account on
6/18/2009 2:53 PM
Whether you’re a long-time staffer or young professional, there’s never been a better time to have a candid talk with yourself. The current economic decline presents an opportunity - or perhaps necessity - to reassess your professional situation, talents, passion and align them with where you, your profession and the market are going.
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By Insights Account on
6/18/2009 1:01 PM
You can’t write a social media story right now unless it’s heavily Twitterized, wrote Ernie Mosteller of Brunner Digital in ADOTAS.
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By Insights Account on
6/10/2009 9:24 AM
While in search of a silver lining to an otherwise bleak economic outlook, it occurred to Cary Hatch, president and CEO of MDB Communications, that never in her decades of navigating the peaks and valleys of commerce has she ever seen more brilliant people out of work. Her observations follow:
The past three downturns were often HR opportunities to “trim the
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By Insights Account on
6/9/2009 3:19 AM
Author: Lindsey Hill, R2integrated
Sort of like a middle school dance, girls on one side of the room, boys on the other…marketing and technology teams often find themselves in similar situations. Yes, marketing and IT professionals do come from different worlds, but I would argue that they intersect more often than not and that both parties should really embrace that.
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By Insights Account on
6/8/2009 4:10 PM
Chris Huebner from Mac Mannes, Inc. provided us with the following item, which focuses on how new conservations laws will affect the mobile advertising market.
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By Insights Account on
6/8/2009 12:23 PM
$295 bi-ll-io-n. This is not the revenue of a corporate conglomerate but rather, it is the amount given by Americans to charitable organizations in 2006, according to a Giving USA Foundation report. To put this in perspective: This is the same amount invested by the world during the course of the 2008 Beijing Olympics. It is fitting to say, now more than ever, there is an importance of being earnest. Lauren Marr of Equals Three Communications
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By Insights Account on
6/8/2009 9:32 AM
I’ve seen a lot of tweets lately, writes Shaun Quigley, Interactive Practice Director of Brunner Digial, from marketing director clients past and present—all chirping about how they are coaching, educating and spoon-feeding (force-feeding?) their management teams about the world of social media. Shaun's seven things your management team should know about the social web follow:
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By Insights Account on
6/2/2009 10:58 AM
The obituaries for print magazines seem to be everywhere. Fueled by the shift to electronic media and the decline of advertising revenues, it seems that not a day goes by without hearing about the shuttering of a print media product. But, as the saying goes, don’t believe everything you read. Print is not dead, we hear from Robert Silverstein, principal of Advertising Sales Experts, Inc.
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By Insights Account on
5/28/2009 8:47 AM
Approximately 100 regional business leaders gathered this week for the Greater Washington’s Board of Trade regional policy forum, reports Paul Duning, publisher of the Capitol Communicator, who provided the following rep ...
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By Insights Account on
5/27/2009 12:41 PM
Ernie Mosteller of Brunner Digital, who describes himself as a “Southern farm boy with an education,” embraces and embodies advertising’s transition from traditional to new media. He provided ADOTAS with a think piece, reprinted below, on how the concept of time had changed and, as you will note, time is now on our side.
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By Insights Account on
5/26/2009 3:57 PM
Author: Maria Kelly, R2integrated
The question of how companies use viral marketing to capture market share is a hot-topic right now. If you’re new to viral marketing, the first thing you should know is a basic definition of it, so here goes:
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By Insights Account on
5/25/2009 5:04 PM
Fleishman-Hillard’s DC office provided us with the following trends worth tracking:
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By Insights Account on
5/19/2009 9:40 PM
One recent morning we went to get that day’s copy of The Washington Post only to mumble “where’s the rest of the paper?” The fact is that the Post (as well as many other papers) is thinner these days because of a number of obvious factors – everything from fewer ads to a consolidation of sections. But, with each reduction in size - and clearly the Post is reflecting the challenges faced by newspape ...
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By Insights Account on
5/7/2009 6:50 PM
Aaron Crossland, an account executive at Equals Three Communications, asks you to ask yourself "What's Your Legacy?" In social and multicultural marketing, solid research is often the key component in creating effective communications campaigns that stimulate a particular behavioral change. Starting out in the business, I found it difficult to keep this in perspective. As an African American who has contributed to many campaigns directed towards other African Americans, it is hard not to draw only from my own experiences and assumptions as to how I would react to a ma
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By Insights Account on
4/6/2009 8:11 AM
The more things change, the more they remain the same, we hear from Don Bates of George Washington University. He told us that’s certainly the case with PR writing.
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By Insights Account on
4/1/2009 8:52 AM
Fleishman-Hillard’s DC office provided us with the following trends worth tracking: CMOs feel pressure to go digital;
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