By Insights Account on
10/27/2009 2:31 PM
By Page Sands, R2integrated
I recently analyzed a company’s social media practices using R2i’s 4 Ways to Leverage Social Media. What I realized is that most companies are adept in using the message distribution qualities of the tools, but are not as strong in using them to develop relationships with customers.
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By Insights Account on
10/25/2009 7:10 PM
Capitol Communicator Thought Leadership Series: Richard Harrington discusses using video effectively with Limor Schafman in a Capitol Communicator TV video and podcast sponsored by RHED Pixel (www.rhedpixel.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The transcript of that interview and video follows:
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By Insights Account on
10/19/2009 9:50 PM
By Shaun Quigley, Brunner Digital, Interactive Practice Director, Washington D.C
“It looks great, but will it work on my phone?”
The short answer: depends. Here’s why.
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By Insights Account on
10/16/2009 9:49 AM
by Steve Goodwin, VP of Brand Strategy, AXIS Communications
As someone who focuses primarily on the branding, messaging and strategy side of the business, I’ve always had a keen interest in understanding the latest tools and technologies for extending an organization’s brand into the digital world. After all, the intersection of those two disciplines –
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By Insights Account on
10/15/2009 1:28 PM
Capitol Communicator Thought Leadership Series: Susan Rink of Rink Strategic Communications, discusses executive communications with Limor Schafman in a Capitol Communicator TV video sponsored by West Glen Communications (www.westglen.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The video and transcript of that interview follows:
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By Insights Account on
10/14/2009 12:59 PM
The following trends worth tracking were provided by the DC office of Fleishman Hillard: The District of Columbia’s DC 311 service, which enables D.C. residents to submit concerns about city maintenance issues, has recently integrated its services with such popular social networking tools as Facebook, Twitter and Flickr ... A growing number of small-business entrepreneurs are filming, editing, and posting their own online video content—attracting advertisers, thousands of viewers, and increased visibility for their brands ...
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By Insights Account on
10/12/2009 12:22 PM
By Eric Jones, R2integrated
In a recent meeting with the CFO of one of my clients, he stated, “I always thought marketing was just this thing that we did with all the best intentions in the world, but Eric you keep spouting off numbers to me about lead conversions, cost per lead, source statistics, and all sorts of useful information. Those are numbers I can relate too, thanks.” Well, you are welcome Mr. CFO, now can I get more budget for marketing projects?
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By Insights Account on
10/7/2009 2:18 PM
by Shaun Quigley, Interactive Practice Director, Brunner Digital
Google Sidewiki is a browser tool that allows users to converse and contribute socially alongside any web page. Users can post information about specific web pages via email, Twitter, Facebook, and other sources.
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By Insights Account on
9/30/2009 3:39 PM
Capitol Communicator Thought Leadership Series: Leslie Bradshaw, Director of Engagement at New Media Strategies, discusses the breakthrough social networking program 3121, designed specifically for Capitol Hill staff, with Paul Vogelzang in a Capitol Communicator TV video sponsored by Vocus (www.vocus.com).Read More »
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By Insights Account on
9/29/2009 3:39 PM
By Page Sands, R2i
I recently analyzed a company’s social media practices using R2i’s 4 Ways to Leverage Social Media. What I realized is that most companies are adept in using the message distribution qualities of the tools, but are not as strong in using them to develop relationships with customers.
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By Insights Account on
9/27/2009 1:53 PM
By Paul Duning, publisher, Capitol Communicator
It is back to school season and, for those that have college kids, social media is the communications platform of choice for today’s e-MOMs. Learn how Gloria Bianco uses the internet to monitor and impact her son Jeffrey’s college experience.
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By Insights Account on
9/24/2009 12:59 PM
Thought Leadership Series: Paul Vogelzang interviewed Cary Hatch, president and CEO of MDB Communications, for a Capitol Communicator TV interview on "disruptive advertising" sponsored by CDIA (www.cdiabu.com). The Capitol Communicator TV Thought Leadership Series podcast is up in iTunes now. The video and a transcript of the interview follow:
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By Insights Account on
9/16/2009 9:36 AM
By Rob Whittle, president and CEO of Williams Whittle and Williams Whittle Digital, and
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By Insights Account on
9/14/2009 11:13 AM
By Lindsey Hill, R2integrated
Sort of like a middle school dance, girls on one side of the room, boys on the other…marketing and technology teams often find themselves in similar situations. Yes, marketing and IT professionals do come from different worlds, but I would argue that they intersect more often than not and that both parties should really embrace that.
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By Insights Account on
9/10/2009 7:54 AM
By Phil Rabin, editor, Capitol Communicator
As soon as Rep. Joe Wilson was identified as the person whose angry and audible outburst disrupted President Barac
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By Insights Account on
9/9/2009 2:57 PM
Ernie Mosteller, an award-winning creative director at Brunner Digital, posted a piece in Adotas about video on the web. The piece is reprinted below and, as you will note, he states that there are good, cheap web videos. There are bad ones, too. Just like there are good expensive web videos, and bad ones to go along with those. It’s not the price that makes it work, or fail. It’s the idea.
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By Insights Account on
8/31/2009 10:59 AM
By Matt Goddard
In the last part of our series on The Social Media Marketing Framework the focus is on market research. Brands have relied on market research since branding and marketing first became an actual “thing.” As individuals we do market research all the time. Any information we have about how the people around us will react to a statement, offer, or excuse can be invaluable and certainly help with whatever goal we are trying to reach.
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By Insights Account on
8/26/2009 11:48 AM
Rick Gardinier, Chief Digital Officer, Brunner Digital, posted an interesting item in Silicon Angle titled "How Can We Be Creative if We're Drowning in Data? Here's Rick's piece:
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By Insights Account on
8/25/2009 8:54 AM
by Robert Silverstein
I read that the company that publishes Reader’s Digest magazine is filing for chapter 11 bankruptcy. Citing a decline in circulation and an inability to fully finance its debt, the company will undergo a corporate reorganization and hopes to emerge from bankruptcy in a strong enough position to continue to survive. But, the question that those of us in the publishing business should ask is
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By Insights Account on
8/17/2009 10:50 AM
by Matt Goddard
Our series continues with the third part of our social marketing framework: How social media execution can help accelerate our message. Message distribution has always relied on sharing; in fact the entire concept of word of mouth marketing was based on peer-to-peer sharing. We also know that word-of-mouth is very powerful because
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By Insights Account on
8/13/2009 1:06 PM
The DC office of Fleishman Hillard provided us with the following trends worth tracking: MediaPost reported that people's online behaviors are becoming more integrated into their offline interactions and, in a second item that Starbucks surpassed Coca-Cola as Facebook's most popular corporate brand; and CBC News reported: After their $3,500 Taylor guitar was broken last year by United Airlines baggage handlers at Chicago's O'Hare airport, Canadian band Sons of Maxwell appealed to the airline for compensation. Instead, they got what they describe as a "runaround" and a denied claim. Frustrated, the folk group's lead singer Dave Carroll took to YouTube with the first of three songs he promised to write about his experience.
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By Insights Account on
8/7/2009 10:49 AM
Budgets continue to be slashed. Brands are disappearing. Media is getting more and more fragmented. The only thing getting bigger is our federal deficit. So, asks Scott Morgan, president of Brunner,
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By Insights Account on
8/3/2009 10:52 AM
By Matt Goddard
In the last post we talked about the first part of our social marketing framework. Now we are going to talk about part two – creating your own community.
The first thing I want to talk about is creation of a community; you can’t just create your own community. Communities take time to form and when we try to build a place on the web and then expect all our community members to show up, we usually come up empty.
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By Insights Account on
7/31/2009 9:24 AM
Here's another in a series of Paul's Picks from Capitol Communicator publisher Paul Duning. Check out the video. Need we say more. Also, thank you to all who attended or participated last night at our Connecting Communicators event. It was fun.
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By Insights Account on
7/21/2009 9:50 AM
By Matt Goddard, R2integrated
My last blog post outlined four major categories for a social media marketing plan. Despite the many different social approaches to social media marketing, we argued that there are only four real categories:
1. Reach out to an existing community
2. Create your own community
3. Accelerate your message through sharing tools
4. Perform market research
My next set of posts will look at each category individually, examining a specific company and the tactics they utilize. We will also review customer behavior. If tactics ar
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By Insights Account on
7/14/2009 10:08 AM
As we advance from the Information Age into the Creative Age, writes Nil Sismanyazici-Navaie, VP/Account Services, Equals Three Communications, Inc., the definition of a marketer and an artist becomes more interconnected and complex.
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By Insights Account on
7/9/2009 9:50 AM
Some of you may already be familiar with R2i’s SMASH technology. For those who aren’t, SMASH (social mash-up) is a platform that allows you to create a single multimedia showcase that incorporates live feeds from multiple channels, including Twitter, Flickr, text messaging, mobile video, Ustream, webcasting and multimedia. The result is
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By Insights Account on
7/8/2009 2:06 PM
When was the last time you did something different, writes Ernie Mosteller of Brunner Digital. Never-mind the time you wore the tutu in Central Park -- I'm talking to advertising people, here, and I'm just asking, "Done anything different lately?"
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By Insights Account on
7/8/2009 10:19 AM
The following case study, writes Chris Huebner, Mac Mannes Inc, increased referrals and customer response. It focuses on the effective uses of promotional products even in a down economy. Craig Strent, vice president of Bethesda-based Apex Home Loans
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By Insights Account on
6/24/2009 6:24 PM
By Paul Duning, Capitol Communicator
Evan and Gregg Spiridellis have come a long way since their first viral video hit in February 2000 of the Founding Fathers rapping about the Declaration of Independence. Their latest, “He’s Barack Obama He’s Come to Save the Day” is a great example that their obsession of creating great work is alive and well. After years and years of living on the edge of bankruptcy, today Jib Jab, with a staff of 35, now has a very strong international brand and successful busines ...
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