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Author: Insights Account Created: 3/20/2009 3:50 PM
Insights Blog

By Insights Account on 1/17/2011 9:57 PM

By John Nicholson

Urban Igloo, launched in early 2009, acts as an “eHarmony” for DC-area renters and landlords, using the web to connect two groups often frustrated with current options. By focusing just on DC-area rentals and utilizing leasing agents to help renters narrow their search, it offers an experience that’s both more efficient and more personalized than Craigslist, the leading alternative.

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By Insights Account on 1/13/2011 11:22 PM

By Jeff Caporizzo

A lot has been written and said since Starbucks unveiled its new identity
. In addition to bumping into all the chatter about this online, I received three emails from friends outside the marketing industry asking what I thought of the change. That alone is some testament to the strength of the SB brand.

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By Insights Account on 1/11/2011 10:59 AM

By Tracy Schario, APR

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By Insights Account on 1/5/2011 10:04 PM

By Mack McKelvey

In Millennial Media’s November S.M.A.R.T., we featured a snapshot of the Financial Services advertising vertical.  ABI research predicts that there will be almost 500M mob Read More »

By Insights Account on 12/28/2010 11:41 AM

By Hooman Radfar

1. Data is the New Black

2010 was the year of real-time bidding. As spend shifted from networks to real-time bidding platforms, agencies and advertisers explored the use of data to improve audience-buying. In 2011, this interest will give way to large scale investment. This increased investment will fuel the shift to Data 2.0 predicted by Gil Beyda along with continued infrastructure innovation in the growing data management space.

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By Insights Account on 12/22/2010 10:53 AM

By Jeff Caporizzo

When I was listening to the recent Senate Hearings on the national foreclosure crisis, hearing the lending executives testify abo Read More »

By Insights Account on 12/15/2010 12:59 PM

By Jeff Caporizzo

Here are four trends worth considering as we enter the new year:

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By Insights Account on 12/14/2010 11:57 PM

Marketers and other business decision makers who struggle with a lack of time and resources for social media marketing may need to reconsider how they view and approach the practice, according to the latest research by R2integrated (R2i), a leading Internet marketing and technology agency.

 

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By Insights Account on 12/12/2010 10:03 AM

The challenge for everyone with a finger on the pulse of PR or social media for their organization comes down to this: How do we improve on this year’s performance next year? Social media, measurement and strategic communications planning are top of the list as areas of focus, according to 508 respondents in survey

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By Insights Account on 12/9/2010 8:36 PM

By Greg Kihlstrom

There are many good reasons to undergo a website redesign, but above all, the most important is to make it a more effective experience for your customers, which directly translates into them taking a desired action.  Whether that is buying a product, making a donation, picking up the

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By Insights Account on 12/8/2010 11:04 PM

By Cary Hatch


As I contemplate 2011, against what notable prognosticators predict, one word comes to mind:
Pivot. While agencies, clients and media have been doing that for some time now, it appears to be even more relevant today.

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By Insights Account on 12/2/2010 10:58 AM

By Mack McKelvey:

We’re pleased to release the October issue of

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By Insights Account on 11/30/2010 10:20 PM

By Debbie Friez

At the PRSA 2010 International Conference opening reception, Eric Schwartzman introd Read More »

By Insights Account on 11/30/2010 9:52 PM

Facebook and The Wall Street Journal continue to reign as the top-ranking outlets in their respective media categories, according to the latest Top Media standings released by BurrellesLuce. Indeed, among social networks, Facebook significantly expanded its market share,

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By Insights Account on 11/24/2010 2:05 PM

By Annette Minkalis

A couple of years ago I met with a client from a prostate cancer nonprofit.  He said he wanted to target women with his message of check ups and prostate cancer screenings. Women?

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By Insights Account on 11/22/2010 10:25 PM

By Doug Poretz

Enterprises are getting a world-class lesson in PR, courtesy of the TSA, in the wake of the pat-down controversy. To understand this lesson, it doesn’t really matter if you are a fan of pat-downs at U.S. airports or not, or even if you hate the idea but are willing to go through the process for the sake of a safer world. The core lesson is this: launching a PR campaign is a counter-productive distraction when trying to polish the image of what is a bad idea in the first place.

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By Insights Account on 11/17/2010 2:20 PM

By Jeff Caporizzo

I walked into a Starbucks a few days ago around lunchtime.  Huge line.  Ok, I can handle a big line if it's moving pretty quickly.  This one wasn't.  So I left and went to

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By Insights Account on 11/16/2010 11:02 PM

By Mariah Craven 

At Washington Area Women’s Foundation we have a saying: Share your time, talent or treasure with us and we’ll show you how to make a difference in your community. At The Women’s Foundation, communications professionals are learning first-hand how to use all three to change our region for the better.

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By Insights Account on 11/9/2010 12:54 PM

In July 2010, Bob Evans Farms, the $1.7-billion restaurant and retail food products company which operates nearly 600 restaurants in 18 states and distributes a wide variety of refrigerated and frozen foods across the United States and Canada, set out to drive awareness of its Facebook Page

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By Insights Account on 11/4/2010 1:20 PM

Geolocation Services

Unless you live in cave in the middle of nowhere, then you’ve probably heard of Foursquare, the geo-location social gaming platform. Geo-location is a term used to describe the capability to detect and record where you and other people are located, and to use the information to enhance the desktop using an internet-connected computer or device.

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By Insights Account on 11/4/2010 8:03 AM

By Susan Waldman

When Apple announced the release of the first iPhone over three years ago, we were initially psyched and immediately cleared our calendars to join the throngs of people who waited in line on June 29, 2007  -

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By Insights Account on 11/3/2010 1:52 PM

One of the trends in TV commercials is the shift towards shorter ads – specifically the 15-second spot, which was  common in the just-concluded political campaigns as politicians flooded the airwaves in advance of the elections. These quick-hit ads provided plenty of time for an attack that could be repeated and repeated again.

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By Insights Account on 10/28/2010 6:40 AM

Millennial Media’s U.S. unique audience reach increased to 73.5M unique users; Millennial Media continues to reach more than 8 out of 10 Mobile web users. Advertisers are continuing to engage in a deeper mobile experience with consumers; over 12% incorporated rich media elements in their campaigns in Q3 2010.

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By Insights Account on 10/14/2010 8:23 AM

Insight by ZilYen
There is still much unknown about the circumstances that led to the short and painful life of GAP’s new logo introduced last week – just six days before its demise. What we do know is that it was introduced with pride and anticipation, totally annihilated by a very vocal public, and then, as quickly as it was introduced, replaced by the 20+ year-old blue box it was meant to revolutionalize.
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By Insights Account on 10/13/2010 5:15 PM

By Patricia Cole

My family is from Chile, and despite the fact that I’ve never spent more than two weeks there at a time, when I am in Santiago or spending time in Viña del Mar surrounded by my grandparents, aunts, uncles, cousins and friends, I really feel at home. Growing up, I always had to explain to friends that it’s pronounced "CHEE-Leh" not "Chili." And no, it is Read More »

By Insights Account on 10/13/2010 11:16 AM

Social media and networking platform Twitter will impact the course of the 2010 midterm elections, with campaigns increasingly relying on it to inform and motivate supporters, according to a survey we received. The study, “Top 10 House Races to Watch on Twitter,” profiles campaigns for the U.S. House of Representatives in which Twitter is playing a key role.

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By Insights Account on 10/11/2010 3:22 PM

By Susan Waldman

Call me a traditionalist - or a stick in the mud - or just plain boring. But I want my flight attendants focused on safety - not Lady GaGa!

Many of you may have seen the video virally making its way around the world featuring Cebu Pacific Airlines presenting safety instructions through a dance choreographed to Lady GaGa's Let's Dance. As a branding and marketing professional -- and as a passenger -- I really have to question the decision to position flight attendants as objects of entertainment as a brand strategy.

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By Insights Account on 10/11/2010 1:30 PM

By Gary McCormick

Ethical standards, best practices and a drive to improve are hallmarks of public relations and communications practitioners. While the vast majority performs their jobs with an incredibly high standard of excellence that continues to enhance the value of public relations, not everyone has the training or sense of professionalism we’d hope for in our industry.

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By Insights Account on 10/10/2010 7:39 PM

Use of social media for public relations and public affairs purposes by U.S. communication consulting firms has jumped12%-15% in the past year, according to the first survey on the subject by PR/PA agency mergers and acquisition consultants, StevensGouldPincus.

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By Insights Account on 10/9/2010 9:55 PM

By Jeff Caporizzo, vice president, creative director at ZilYen

The spot opens with a few vehicles pulling up to a sun-kissed shoreline, I remember a jeep and a convertible of some kind. Young folks are jumping out of vehicles even before the cars come to a stop, like they can’t wait to start this AMAZING time they’re about to have together.

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