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Author: Insights Account Created: 3/20/2009 3:50 PM
Insights Blog

By Insights Account on 3/26/2011 9:10 PM

By Jeff Caporizzo

At ZilYen we think the single most important metric for a brand is whether the audience evangelizes it on their own (in other words, it becomes their brand), what are the standout examples of this?
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By Insights Account on 3/13/2011 9:46 AM

The Capital Cabal presents CMS Outlook: Case Studies in Evolving Web Content Management Platforms. The event will be held March 30 at the City Club of Washington, Columbia Square, in D.C. This seminar explores the state of the tool sets, trends, commentary and predictions for how the content management sector is evolving. The session will include real-world case studies from marketing leaders and publishers, discussing the results of evolving their web CMS into development platforms.

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By Insights Account on 3/10/2011 9:19 AM

As you will note in a Capitol Communicator post in our News section, Gannett Inc., has launched its first-ever corporate branding campaign to highlight the sum of its parts to advertisers. Nat Worden of Dow Jones Newswires, had an interesting insight into the campaign, and part of his story, edited, follows:

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By Insights Account on 3/8/2011 9:28 AM

By Tracy Schario, APR

Donald Trump's foray into reality TV
has made "you're fired" an engaging melodrama. But in real life, that's a very challenging pronouncement.

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By Insights Account on 3/6/2011 1:35 PM

By Jeff Caporizzo

From time to time, I'll be sitting across from a client making a case for putting emotion in a message, brand, or brand story, (and by emotion I mean something that goes beyond a proof point, that builds

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By Insights Account on 3/2/2011 12:18 PM

Google is making changes to its U.S. search engine that are designed to reduce the ranking of low-value or lesser quality web pages produced by "content farms." According to a Google blog post on Feb. 24, the change "noticeably impacts 11.8% of our queries—and we wanted to let people know what's going on."

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By Insights Account on 2/28/2011 12:39 PM

By Jeff Caporizzo

Honda just revealed its updated minivan, the 2011 Odyssey. The reviewer in the article at first objects to the Odyssey ads for using Judas Priest, and thinks "If you think you're going to make me think your stupid soccer mom taxi is cool, well, You've Got Another Thing Coming!"

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By Insights Account on 2/23/2011 6:34 PM

Washington Women in Public Relations hosted a lunchtime discussion on Feb. 17 entitled "Starting, Growing, and Optimizing Your Business in 2011". A panel of five women shared best practices, tips, resources, interesting, and times comical business stories.

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By Insights Account on 2/22/2011 9:08 AM

Only around one in ten of respondents (11%) to the survey run by news navigator www.onenewspage.com were aware that unexplained falls in their site traffic could result from obscure penalties applied by the leading search engines.

Penalties are routinely imposed by search engines on websites

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By Insights Account on 2/18/2011 5:53 PM

By: Jeff Caporizzo


There is a lot of buzz over the Eminem Superbowl ad for Chrysler 200. The views tally for the spot on YouTube is over 7 million.



Why is it resonating so much with audiences? Short answer. The American Car represents America. Longer answer: it taps into emotions and associations that go way beyond

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By Insights Account on 2/16/2011 2:53 PM

By Joie Chen

What’s left is T.B.D.? 

Allbritton’s decision to dial back on its daring digital experiment—a hyper-local online news channel for the metro area—made concrete what seemed suspect almost from its launch: TBD.com had been DOA. Read More »

By Insights Account on 2/16/2011 11:56 AM

By Wendy Moniz

Two weeks ago, my colleagues and I at PlowShare, along with our partner, Hager Sharp, launched a public service advertising campaign to educate women about the signs and symptoms of a heart attack and the importance of calling 9-1-1 immediately.

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By Insights Account on 2/8/2011 10:24 PM

By Jeff Caporizzo

I recently was invited to judge the ADDYs in Norfolk, VA.

This is the second time I've filled this role. About two years ago I visited Fort Worth, Texas, for the cause.

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By Insights Account on 2/7/2011 10:12 PM

By Mack McKelvey

Compare features and pricing. Find local promotions. Locate an area dealership. Schedule an oil change. Consumers who own a car, or are in the market for a new one, expect to be able to do all of these things and more on their mobile devices. Last year, automotive advertisers responded to this consumer need in a big way – a very big way.

 

 

 

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By Insights Account on 2/7/2011 9:57 PM

By Ken Pfeiffer

Did you know Canada passed a new anti-spam law? 

If you are an email marketer, the chances are quite high that a portion of your subscriber base is located in Canada. If this is true, it’s imperative that you are aware of the new Fighting Internet Wireless Spam bill (FISA), that became effective December 15, 2010.

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By Insights Account on 2/3/2011 11:43 AM

By Jeff Caporizzo

Some folks think "brand" as an idea and objective is pretty squishy. Understandable because typically the strength of your brand isn't easily measured unless you're using the Zilyen Brand Index (more on this later).

You can measure message retention, advertising penetration, a host of web advertising tracking metrics, product sales, rebate redemption, store traffic and the like

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By Insights Account on 2/2/2011 5:45 PM

All-news radio is thriving, states an article in Media Life by Mike Stern.  In his Jan. 31 piece, Stern writes:

“Fewer Americans are relying on radio as their chief source of news. The number of Americans who say radio is their primary news source has dipped from 18 percent in December of 2008 to 16 percent by December 2010, according to the Pew Research Center for People and the Press.

 

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By Insights Account on 1/17/2011 9:57 PM

By John Nicholson

Urban Igloo, launched in early 2009, acts as an “eHarmony” for DC-area renters and landlords, using the web to connect two groups often frustrated with current options. By focusing just on DC-area rentals and utilizing leasing agents to help renters narrow their search, it offers an experience that’s both more efficient and more personalized than Craigslist, the leading alternative.

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By Insights Account on 1/13/2011 11:22 PM

By Jeff Caporizzo

A lot has been written and said since Starbucks unveiled its new identity
. In addition to bumping into all the chatter about this online, I received three emails from friends outside the marketing industry asking what I thought of the change. That alone is some testament to the strength of the SB brand.

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By Insights Account on 1/11/2011 10:59 AM

By Tracy Schario, APR

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By Insights Account on 1/5/2011 10:04 PM

By Mack McKelvey

In Millennial Media’s November S.M.A.R.T., we featured a snapshot of the Financial Services advertising vertical.  ABI research predicts that there will be almost 500M mob Read More »

By Insights Account on 12/28/2010 11:41 AM

By Hooman Radfar

1. Data is the New Black

2010 was the year of real-time bidding. As spend shifted from networks to real-time bidding platforms, agencies and advertisers explored the use of data to improve audience-buying. In 2011, this interest will give way to large scale investment. This increased investment will fuel the shift to Data 2.0 predicted by Gil Beyda along with continued infrastructure innovation in the growing data management space.

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By Insights Account on 12/22/2010 10:53 AM

By Jeff Caporizzo

When I was listening to the recent Senate Hearings on the national foreclosure crisis, hearing the lending executives testify abo Read More »

By Insights Account on 12/15/2010 12:59 PM

By Jeff Caporizzo

Here are four trends worth considering as we enter the new year:

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By Insights Account on 12/14/2010 11:57 PM

Marketers and other business decision makers who struggle with a lack of time and resources for social media marketing may need to reconsider how they view and approach the practice, according to the latest research by R2integrated (R2i), a leading Internet marketing and technology agency.

 

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By Insights Account on 12/12/2010 10:03 AM

The challenge for everyone with a finger on the pulse of PR or social media for their organization comes down to this: How do we improve on this year’s performance next year? Social media, measurement and strategic communications planning are top of the list as areas of focus, according to 508 respondents in survey

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By Insights Account on 12/9/2010 8:36 PM

By Greg Kihlstrom

There are many good reasons to undergo a website redesign, but above all, the most important is to make it a more effective experience for your customers, which directly translates into them taking a desired action.  Whether that is buying a product, making a donation, picking up the

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By Insights Account on 12/8/2010 11:04 PM

By Cary Hatch


As I contemplate 2011, against what notable prognosticators predict, one word comes to mind:
Pivot. While agencies, clients and media have been doing that for some time now, it appears to be even more relevant today.

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By Insights Account on 12/2/2010 10:58 AM

By Mack McKelvey:

We’re pleased to release the October issue of

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By Insights Account on 11/30/2010 10:20 PM

By Debbie Friez

At the PRSA 2010 International Conference opening reception, Eric Schwartzman introd Read More »