by Shaun Quigley, Interactive Practice Director, Brunner Digital
Google Sidewiki is a browser tool that allows users to converse and contribute socially alongside any web page. Users can post information about specific web pages via email, Twitter, Facebook, and other sources.
What does this mean for brands?
Brands who generally fear the notion of online conversation about the products, services or causes they promote will no longer have a choice. Sidewiki enables an open, unfiltered dialogue about the content on every single page on the web.
What should you be doing?
As Josh Bernoff of Forrester Research points out:
“If you add social features like ratings and reviews, comments, and forums to your brand site, your media site, and your blogs, they’ll be far more convenient for visitors. They’ll generate discussion, but discussion you can moderate to your own standards. And if the interesting discussion is on your site, people won’t be compelled to comment with Sidewiki.”
There’s no telling if or when Sidewiki will catch on, but with Google owning ~65% of all internet searches, BRUNNER is advising clients to capture their own brand personas. Here’s a video tutorial on how to do it.
Lastly, if you are already monitoring the social web for what people are saying about you online, add Sidewiki content to your checklist. If you’re not on top of these conversations, call us. We’ll get you up and running.
About Shaun Quigley
Shaun Quigley leads the interactive practice for Brunner Digital, one of the largest independent agencies in the country and a top-75 interactive firm. Brunner Digital helps clients in all areas of strategic marketing including research, positioning, creative development and measurement. Brunner’s clients include the National Association of Broadcasters, GlaxoSmithKline, Huffy, the Foundation for AIDS Research, DeVry University and the Consumer Electronics Association.