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Author: News Account Created: 3/20/2009 12:04 PM
News Blog

By News Account on 6/28/2009 1:46 PM



About 50-plus designers, writers, advertisers, marketers and public relations professionals gathered at Bittersweet Café  for the first iMAGINE Blender in Old Town Alexandria this month. iMAGINE is a movement to build a 50,000 square foot creative hub that will brand the City of Read More »

By News Account on 6/24/2009 2:09 PM

Geoff Livingston, CRT/tanaka, has been dubbed a “local blogging guru” by The Washington Post, and he’s sponsored a series of popular BlogPotomac events.  But, now Geoff reports that the next BlogPotomac, set for October 23, will be his last.  And one of the reasons, he states, is that “the subject matter — social media — is really dead (or dying), at least from this innovators perspective.”

On his website, Geoff wrote: “Let me explain. The technology adoption cy ... Read More »

By News Account on 6/18/2009 11:17 AM


- The Washington, D.C. Chapter of the American Marketing Association has developed “a creative marketing collaboration with two, well-known, trendsetting businesses in the DC Metro Area.”

The Chapter has partnered with regional restaurant and entertainment group José Andrés’ ThinkFoodGroup and premier lifestyle luxury magazine Read More »

By News Account on 6/17/2009 7:32 AM


Dan Rosenthal, one of the true veterans of the local advertising community, is retiring.  Dan, who started Rosenthal Partners almost 20 years ago, told us, "I know I look 40, maybe 42, but I'm heading into my 40th, maybe 42nd year of advertising agency meetings and work orders –– don’t you think it's time I took a break?  I've actually been planning to close the shop for several years, but there were always "extenuating circumstances" for keeping it open. Bo ... Read More »

By News Account on 6/15/2009 8:25 AM

Burson-Marsteller and Penn Schoen & Berland Associates launched an advertising and integrated communications agency called Proof Integrated Communications; GolinHarris Public Affairs announces a partnership with Catalist, LLC, and Omnicom creates new global firm.

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By News Account on 6/15/2009 7:53 AM

Tysons Corner Center pulls ad deemed offensive, Woody Kay, Arnold DC’s managing partner and chief creative officer, was quoted in an AdWeek article, Design Army reports the arrival of the summer/fall 2009 issue of the biannual Washingtonian Bride & Groom magazine, and Williams Whittle wins a prestigious gold Effie for its USO work, and Equals Three honored at Alliance for Workplace Excellence luncheon.

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By News Account on 6/15/2009 7:36 AM


Sage Communications acquired Falls Church-based JDG Communications, a strategic marketing communications and branding firm serving government, corporate and non-profit clients in the D.C. area.

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By News Account on 6/14/2009 5:00 PM

Congratulations to the following firms and individuals selected as part of the Art Directors Club of DC's 60th Annual Show and who won medals:

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By News Account on 6/10/2009 7:18 AM

Spectrum (formerly Spectrum Science) named Katherine J. Maynard as chief operating officer. She joined the agency in 1988 from one of the firm’s charter clients ... and Edelman and Qorvis have won awards.

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By News Account on 6/8/2009 7:11 AM

Digital Media Wire and Potomac Tech Wire announced the agenda and list of confirmed speakers for the 6th Annual Digital Media Conference to be held at the Ritz Carlton in Tysons Corner, Virginia, on Thursday, June 25..

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By News Account on 6/5/2009 9:57 AM


Ad 2, a division of the American Advertising Federation, has officially launched a DC chapter. With 25 chapters across the nation, Ad 2 provides young advertising and marketing professionals networking, education, and leadership opportunities necessary to advance in the marketing and communications industry.

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By News Account on 6/5/2009 3:48 AM

Porter Novelli hired Catherine A. (Kiki) McLean as managing director of the agency's D.C. office. She also will be the firm’s global head of public affairs. McLean succeeds Carolyn Tieger, who announced her retirement from the agency earlier this year.

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By News Account on 6/3/2009 7:09 AM

College advertising students from across the country were in Arlington, VA, this week to present their entries for the launch of a social marketing campaign to fight the dangerous abuse of alcohol by college students – also known as “binge drinking.” The National Student Advertising Competition (NSAC) featured teams – including a team from George Washington University – presenting their campaigns to The Century Council, a national not-for-profit organization funded by distillers dedicated to fighting drunk driving and underage dr ... Read More »

By News Account on 6/2/2009 6:14 PM

According to dcrtv.com, the latest round of Portable People Meter radio ratings for DC, the second week of May, full-week, age 12+ shows:

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By News Account on 6/2/2009 5:31 PM


R2integrated( R2i) teamed up with the National Aquarium Institute to launch an educational and entertaining digital campaign and micro-site promoting their newest exhibit: Jellies Invasion – Oceans Out of Balance ... and we have a report on people on the move.


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By News Account on 6/2/2009 4:55 PM

We just received an e-mail with the subject line “This card just for you. Check it now !!!”, reportedly from Hallmark, that we had been sent an E-Card from “a friend.” The e-mail went on to state: “If you would like to return an Ecard to him simply go to (a different e-mail address)”  While flattered that we had received an E-Card, there was something suspicious about it and we went to the Hallmark website to check it out. On the site we found the following:

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By News Account on 6/1/2009 6:44 AM


Ted Ward, GEICO VP/marketing, was inducted into the American Marketing Association – DC Chapter’s (AMA-DC) Hall of Fame during its 7th Annual “M” Awards celebration. And, ad agency Williams Whittle was recognized as the AMA-DC Marketer of the Year for its successful USO 2008 campaign.

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By News Account on 5/29/2009 5:27 AM



Despite the large thunderstorm around the time the event began last evening, fortunately the sky cleared over 16th & U to accommodate several hundred at Twin Tech IV, held at Local 16, 1602 U St. Paul Duning, publisher of the Capitol Communicator, ... Read More »

By News Account on 5/26/2009 4:56 PM

D.C.-based Weber Merritt filed a protest against the Federal Communications Commission’s award of a $3.5M contract to support the upcoming digital TV transition to Burson-Marsteller, and Fleishman-Hillard’s DC office adds Christina Pearson as a senior vice president, kick off this week's "In the Spotlight."

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By News Account on 5/26/2009 10:51 AM

Three area TV stations - WRC-TV, WTTG-TV and WUSA-TV - have formed a news service to pool video newsgathering resources.  The move may be bad news for the PR profession.

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By News Account on 5/18/2009 7:20 AM

The DC office of Arnold Worldwide adds Eric Andrade in the newly created position of digital marketing director ... A  group of cutting-edge marketing and advertising boutique companies in Alexandria wants to make that city the place to be for what they call the "creative class", reports The Washington Post


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By News Account on 5/15/2009 4:38 PM

Boston University’s CDIA DC campus launched its first of a series of curriculum meetings with 15 executive and director-level creative professionals from a variety of industries. This meeting of the minds was the campus’ first formal initiative to solicit advice from the area’s top agencies and nonprofits in a private forum with CDIA Executive Director Bob Daniels and other department directors.

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By News Account on 5/15/2009 6:03 AM


 Michelle Singletary, nationally syndicated columnist for The Washington Post and author, and Kate Perrin, CEO, PR

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By News Account on 5/7/2009 8:23 AM


Batter up! The 2009 PR agency softball league season is underway and the results, we hear from Jessica Napolitano at Ketchum, from the first two weeks of play are:

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By News Account on 5/7/2009 4:52 AM


Fleishman-Hillard promotes Martha Boudreau and Bill Pendergast. Boudreau, general manager of the firm’s D.C. office, has been named president of Fleishman-Hillard’s Mid-Atlantic and Latin American regions. Pendergast replaces her as GM/DC; Visit Fairfax, the official tourism organization for Fairfax County, selects White+Partners as its agency of record; and, Design Army reports Read More »

By News Account on 4/17/2009 9:24 AM


Debbie Friez of BurrellesLuce wrote an interesting post about a pending change at the Washington Times.  And, we found the questions Debbie raises at the end of her piece to be worthy of a great deal of discussion as it relates to the future of journalism.  Debbie's piece follows:    

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By News Account on 4/14/2009 2:45 PM

The DC Chapter of the Black Public Relations Society elected its 2009 officers; and The International Academy of Digital Arts and Sciences announced nominees for the Webby Awards. 


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By News Account on 4/9/2009 9:10 AM


Jennifer Cortner, president of EFX Media, joins Discovery Communications, Inc.,  Jim Franco, EFX CEO,< Read More »

By News Account on 4/9/2009 6:48 AM


Geoff Livingston sold Livingston Communications, Hill & Knowlton adds a number of new accounts, Hirshorn Zuckerman Design Group tapped by Volkswagen of America for after-sale sales, Arnold DC launched a Bahamas Ministry of Touri Read More »

By News Account on 3/24/2009 3:47 PM

Fleishman-Hillard's DC office provided us the the following trends worth tracking: Old and young use web differently;  benefits of big brands in social media; and, P&G host social media exercise.


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