Trust in media hits historic low, reports Axios
The percentage of Americans who say they have a great deal or a fair amount of trust in the mass media has fallen to a record low, according to a new Gallup survey, reports Axios. According to Axios, media trust started to rebound following the 2016 election, but...
Sign of the times: Network news talent may face salary cuts as a result of “rampant” media cost-cutting
Rampant cost-cutting across a media industry struggling to transition to the streaming era is coming for the sacred cows: star talent, reports the Wall Street Journal. At NBC, “Today” anchor Hoda Kotb, in photo, said late last month she is ending her run on the show....
8 virtual event marketing strategies for colleges to boost enrollment
Have you ever wondered how some colleges manage to catch the eye of students from all around the world? Well, virtual event marketing is the latest trend that's making waves. This strategy lets colleges throw open their doors to showcase what they've got, from...
D.C.-area agency updates: What’s new at MDB Communications, Curley Company and W2 Communications
D.C.-based MDB Communications Inc. has been selected by The Newseum to curate and launch its new advertising campaign, reports Washington Business Journal. According to WBJ, "MDB will develop a strategy for marketing the museum’s exhibits, programs and educational...
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Design Army “brings the glamour to holiday family drama” to Morphe Cosmetics campaign, states PRINT
The holidays are a time of joy and celebration, and let’s be honest, family drama, states PRINT. Channeling the chaotic energy of The Bear’s infamous “Fishes” episode, Design Army’s latest campaign for Morphe Cosmetics takes holiday family dynamics to a whole new (and...
Cary Hatch to be honored at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
Cary Hatch, who recently announced her retirement from a long, illustrious career in advertising, will be recognized for her many contributions to the profession at the upcoming summit on October 30. This year marks the 20th anniversary of the American Advertising...
Top brands to speak at the Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
Subject matter experts from many of the top brands in the Mid-Atlantic region will convene at the Mid-Atlantic MarCom Summit ADWKDC on Wednesday, October 30, in Arlington, VA. Over 30 advertising, marketing, communications and media leaders from B2C, B2B, B2G,...
Attorneys general for 13 states and D.C. to file lawsuit against TikTok over allegations its “addictive” content harms teen health
Attorneys general for 13 states and the District of Columbia will be filing a general lawsuit against the social media platform TikTok over allegations that its “addictive” content harms teen health, reports Audacy. The filing alleges that TikTok has been deceiving...
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Design Army “brings the glamour to holiday family drama” to Morphe Cosmetics campaign, states PRINT
The holidays are a time of joy and celebration, and let’s be honest, family drama, states PRINT. Channeling the chaotic energy of The Bear’s infamous “Fishes” episode, Design Army’s latest campaign for Morphe Cosmetics takes holiday family dynamics to a whole new (and...
D.C.-area agency updates: What’s new at MDB Communications, Curley Company and W2 Communications
D.C.-based MDB Communications Inc. has been selected by The Newseum to curate and launch its new advertising campaign, reports Washington Business Journal. According to WBJ, "MDB will develop a strategy for marketing the museum’s exhibits, programs and educational...
Do top loyalty members need discounts?
By Andy Locke, Response Labs Discounts can be a double-edged sword. They drive sales, but overuse can erode profit margins and cheapen the perceived value of your brand. So, when it comes to your top loyalty members, should you keep the discounts flowing freely? And...
Gladius Communications acquires D.C.-based Marcoux Strategies
Strategic communications consultancy Gladius Communications, based in Chapel Hill, North Carolina, acquired D.C.-based defense and aerospace technology communications firm Marcoux Strategies. According to a release, "Gladius is a strategic and transformation...
West Cary Group awarded contract with UVA
West Cary Group, based in Richmond, secured a two-year cooperative contract with the University of Virginia (UVA). Services include creative, branding, strategy, analysis, media buying, marketing, multimedia, public relations services, and digital campaigns that align...
TBC’s Nichole Baccala Ward named owner and CEO, Allan Charles retires as Baltimore-based agency marks 50 years
Baltimore-based creative agency TBC announced three major milestones: the agency’s 50th anniversary, the transition of agency ownership to its CEO, Nichole Baccala Ward and the retirement of co-founder Allan Charles. Ward is the first sole owner of the agency in its...
Three Lessons in the AI Evolution
By Robb Lee, SVP, Integrated Services at Yes& When it comes to AI, common feelings emerge: intimidation, fear, and empowerment just to name a few. Some are hesitant to admit they use AI, while others worry about standing out in a sea of AI-driven content. Yet,...
PEOPLE
Andrea Mitchell, NBC News Chief Washington Correspondent, to be honored with AWM’s Gracies Icon Award
The Alliance for Women in Media announced that Andrea Mitchell, NBC News Chief Foreign Affairs Correspondent and Chief Washington Correspondent, will be honored with the prestigious Gracies Icon Award at the 2024 Gracies Leadership Awards. The awards luncheon will...
WaPo adds Shannon Najmabadi as breaking news reporter on the Business desk
Shannon Najmabadi is joining The Washington Post as a breaking news reporter on the Business desk, where, states The Post, she will cover "the biggest news and seize the best opportunities for enterprise involving business, tech and the U.S. economy." Najmabadi comes...
Robert Strang joins WaPo as senior sales executive
Robert Strang is joining the WP Intelligence team as senior sales executive, where he’ll oversee revenue for new membership councils and professional subscriptions that The Washington Post plans to launch early next year. According to The Post: "WP Intelligence is the...
Cary Hatch to be honored at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
Cary Hatch, who recently announced her retirement from a long, illustrious career in advertising, will be recognized for her many contributions to the profession at the upcoming summit on October 30. This year marks the 20th anniversary of the American Advertising...
D S Simon Media names Marisa Chez its National Business Development Manager
D S Simon Media adds Marisa Chez as its National Business Development Manager. In her role, states a release, Chez will help clients achieve success on their satellite media tour campaigns as she shares her deep knowledge of media strategy developed during prior...
WaPo’s Matea Gold and Krissah Thompson named to “35 for 35 News Industry Leaders” list
Washington Post managing editors Matea Gold, left in photo, and Krissah Thompson, right in photo, were honored at the International Women’s Media Foundation’s (IWMF) 35th annual Courage in Journalism Awards. To mark the 35th anniversary of the IWMF, states The Post,...
Veteran D.C.-area news anchor Adam Longo joins 7News/WJLA-TV
7News/WJLA-TV in D.C. announced that it added veteran D.C. area news anchor Adam Longo to its morning news team. Longo is no stranger to the D.C. market. The multi-award-winning journalist spent the previous nine years as an anchor and reporter at D.C.’s CBS...
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MARKETING
University of Maryland Medical System Wins Top Honor at 2024 AMA Baltimore MX Awards
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its 39th annual MX Awards on Thursday, October 10, recognizing outstanding marketing campaigns in the Baltimore area. The University of Maryland Medical System (UMMS) took...
Lawsuit claiming Breyers “Natural Vanilla” ice cream did not contain natural vanilla results in almost $9 million settlement
U.S. customers who have bought Breyers Natural Vanilla ice cream over the past eight years may be eligible for cash payment in a nearly $9 million settlement against the ice cream company, reports USA Today. According to the court’s news release, the lawsuit alleges...
Monumental Sports & Entertainment names United Airlines its Global Airline Partner
Multiyear, exclusive deal includes branding and integration opportunities with the Washington Capitals, Washington Wizards, Washington Mystics, Capital One Arena and Monumental Sports Network Monumental Sports & Entertainment (MSE) announced that United Airlines...
CareFirst adds Crystal Calloway Mitchell as VP; MPT’s Schupak honored; Imre welcomes LaRosa and Baldwin
CareFirst BlueCross BlueShield (CareFirst) in Ownings Mills named Crystal Calloway Mitchell, in main photo, as vice president of communications. According to an announcement, Mitchell will strategically lead and develop internal and external communications in this...
FTC cracks down on deceptive AI claims and schemes
The Federal Trade Commission is taking action against multiple companies that have relied on artificial intelligence as a way to supercharge deceptive or unfair conduct that harms consumers, as part of its new law enforcement sweep called Operation AI Comply. One of...
Washington Capitals ink multi-year partnership with TikTok
The Washington Capitals ownership group, Monumental Sports and Entertainment (MSE), announced a multi-year partnership with one of the world’s largest social media platforms. TikTok is now an official partner of the Capitals with numerous branding and sponsorship...
ADVERTISING
Design Army “brings the glamour to holiday family drama” to Morphe Cosmetics campaign, states PRINT
The holidays are a time of joy and celebration, and let’s be honest, family drama, states PRINT. Channeling the chaotic energy of The Bear’s infamous “Fishes” episode, Design Army’s latest campaign for Morphe Cosmetics takes holiday family dynamics to a whole new (and...
There’s been a shift towards a more socially integrated workforce finds survey covering the ad industry
A new survey covering the advertising industry finds that "advocates for a more inclusive workplace have gained ground in areas like career growth and social opportunities since the pre-COVID era. But there’s more work to be done in fostering social opportunities and...
Cary Hatch to be honored at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
Cary Hatch, who recently announced her retirement from a long, illustrious career in advertising, will be recognized for her many contributions to the profession at the upcoming summit on October 30. This year marks the 20th anniversary of the American Advertising...
Ad fatigue may be turning off consumers from buying products and brands
Ad fatigue negatively impacts viewers' purchasing decisions, with 61% of participants to a survey saying they are less likely to want to buy products or use services from the company that shows the same ad back to back, and 49% said in the past they had decided not to...
Here’s how RPA can boost your advertising strategies: Quick Tips for Success
In the fast-paced world of advertising, efficiency and creativity often go hand in hand. As businesses strive to capture audience attention, many are turning to innovative solutions like robotic process automation (RPA) to enhance their strategies. RPA simplifies the...
Lawsuit claiming Breyers “Natural Vanilla” ice cream did not contain natural vanilla results in almost $9 million settlement
U.S. customers who have bought Breyers Natural Vanilla ice cream over the past eight years may be eligible for cash payment in a nearly $9 million settlement against the ice cream company, reports USA Today. According to the court’s news release, the lawsuit alleges...
PR
Trust in media hits historic low, reports Axios
The percentage of Americans who say they have a great deal or a fair amount of trust in the mass media has fallen to a record low, according to a new Gallup survey, reports Axios. According to Axios, media trust started to rebound following the 2016 election, but...
PR pros thrilled with “thrilled”
Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce that the candy brand added another flavor to its product line: vanilla., reports Adweek's Data Drop, a newsletter that uses numbers to explore the latest happenings in marketing....
D S Simon Media names Marisa Chez its National Business Development Manager
D S Simon Media adds Marisa Chez as its National Business Development Manager. In her role, states a release, Chez will help clients achieve success on their satellite media tour campaigns as she shares her deep knowledge of media strategy developed during prior...
WWPR names Aba Blankson its Woman of the Year
Washington Women in Public Relations announced that Aba Blankson, center in photo, has been named its Woman of the Year. The announcement was made at the 35th Washington Women in Public Relations Woman of the Year Award Luncheon on Friday, Oct. 4, in D.C. According...
CareFirst adds Crystal Calloway Mitchell as VP; MPT’s Schupak honored; Imre welcomes LaRosa and Baldwin
CareFirst BlueCross BlueShield (CareFirst) in Ownings Mills named Crystal Calloway Mitchell, in main photo, as vice president of communications. According to an announcement, Mitchell will strategically lead and develop internal and external communications in this...
Many journalists consider quitting because of workload, salary and the expectation they always must be “on,” finds Muck Rack survey
More than half of journalists in the U.S. considered quitting their job this year due to exhaustion or burnout, according to a new report by Muck Rack, reports Poynter. Muck Rack surveyed 402 journalists in August and found that 40% have previously quit a job due to...