Avoid RFP traps to select better agency partners
As former corporate and agency leaders we advise clients embarking on an agency search how to manage an efficient Request For Proposal process that delivers long-term results. Unfortunately, that often means preventing clients from falling into any one of several...
PSA 101: Are PSAs effective in today’s changing TV landscape?
By Julie Ellman, Connect360 Multimedia Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast TV audiences are shrinking as connected TV (CTV) grows. Nonprofit marketing professionals may be...
Trust in media hits historic low, reports Axios
The percentage of Americans who say they have a great deal or a fair amount of trust in the mass media has fallen to a record low, according to a new Gallup survey, reports Axios. According to Axios, media trust started to rebound following the 2016 election, but...
AI continues to be dominant topic in digital communications, state panelists at Mid-Atlantic MarCom Summit session
By Nicole Schuman It’s a given that technology is always evolving—and digital communications does along with it. PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics at the Mid-Atlantic MarCom Summit on Oct. 30, 2024, in Arlington,...
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Company offering AI-enabled consumer review platform allegedly misrepresented consumer ratings and reviews
The Federal Trade Commission charged a company offering an AI-enabled consumer review platform deceived consumers by misrepresenting that ratings and reviews it published came from customers who experienced the reviewed product or service, artificially inflating...
Maryland news from ArachnidWorks, Pugh & Tiller, Planit and Vitamin
Frederick-based ArachnidWorks, Inc. announced it is "excited" with the appointment of Andrew (Drew) Ahrens as creative director. According to a release, since joining ArachnidWorks in 2018, Ahrens "has been a valued member of the graphic design team, thanks to his...
Longtime WJLA news anchor Dave Lucas to retire after nearly 48 years in journalism
Dave Lucas, longtime WJLA news anchor, will retire at the end of November after nearly five decades in broadcast journalism, reports WJLA. Lucas has been with WJLA since NewsChannel 8 was established roughly 34 years ago and, states WJLA, is considered among the...
“Colossal number” of cancellations hit WaPo after owner blocks endorsement of VP Harris for president
"The Washington Post has been rocked by a tidal wave of cancellations from digital subscribers and a series of resignations from columnists," as the paper grapples with the fallout of owner Jeff Bezos’s decision to block an endorsement of Vice President Kamala Harris...
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Maryland news from ArachnidWorks, Pugh & Tiller, Planit and Vitamin
Frederick-based ArachnidWorks, Inc. announced it is "excited" with the appointment of Andrew (Drew) Ahrens as creative director. According to a release, since joining ArachnidWorks in 2018, Ahrens "has been a valued member of the graphic design team, thanks to his...
WBJ honors Maria J. Rodriguez, Vanguard Communications, with Women Who Mean Business award
Maria J. Rodriguez, president and CEO of Vanguard Communications, was named one of this year’s Washington Business Journal’s Women Who Mean Business honorees. This award celebrates the top female executives in the Greater Washington region and highlights leaders from...
Nyree Wright joins Edelman as EVP
Nyree Wright has joined Edelman as EVP on the Crisis team. According to the agency, she is a public relations professional "noted for her strategic and corporate reputation counsel to Fortune 500 companies. She has a proven track record in integrated communications...
Crosby celebrates annual inspiring Actions That Matter Day of Service
660 Hours and $25,000 Donated to Support Local Charities Continuing a long tradition of giving back to the community, Crosby Marketing Communications held its 12th annual Inspiring Actions That Matter™ Day, working with five local nonprofits. This year, Crosby’s 120...
Agency updates from Vanguard Communications, Arillic and Better Together
Vanguard Communications has been selected to provide communications and marketing support to one of the newest Smithsonian museums — National Museum of the American Latino — which will highlight and honor the essential contributions of U.S. Latinos to the American...
Lissa Blackaby Forsterer Named Chief Growth Officer as RP3 Agency Plans for Expansion
RP3 Agency, an independent, full-service marketing agency based in the Washington, D.C., area, announced the appointment of Lissa Blackaby Forsterer as Chief Growth Officer. According to a release, Forsterer brings more than 20 years of experience in business...
Yes& helps Community College of Philadelphia “Rise from Within”
Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website redesign, states a release. The new tagline, “Rise from Within,” logo and design elements aim to reframe the...
PEOPLE
Jim Hoagland, a Washington Post journalist whose “intrepid reporting and erudite columns were twice honored with the Pulitzer Prize,” dies at 84
Jim Hoagland, a Washington Post journalist whose "intrepid reporting and erudite columns were twice honored with the Pulitzer Prize and made him for decades a leading voice in world affairs," died Nov. 4 at a hospital in Washington, reports The Post. He was 84...
Sean Perkins named CMO of NAB
The National Association of Broadcasters (NAB), based in D.C., added Sean Perkins as chief marketing officer and senior vice president of Global Connections and Events (GCE), where he will oversee marketing efforts for NAB Show and NAB Show New York. Perkins, states a...
Longtime WJLA news anchor Dave Lucas to retire after nearly 48 years in journalism
Dave Lucas, longtime WJLA news anchor, will retire at the end of November after nearly five decades in broadcast journalism, reports WJLA. Lucas has been with WJLA since NewsChannel 8 was established roughly 34 years ago and, states WJLA, is considered among the...
WBJ honors Maria J. Rodriguez, Vanguard Communications, with Women Who Mean Business award
Maria J. Rodriguez, president and CEO of Vanguard Communications, was named one of this year’s Washington Business Journal’s Women Who Mean Business honorees. This award celebrates the top female executives in the Greater Washington region and highlights leaders from...
Stephanie Gaines-Bryant retires after 16 years at WTOP and 30 years on radio
Stephanie Gaines-Bryant posted on Facebook that she is retiring "after 16 plus years at WTOP and 30 years on the radio here in the Washington DC market. It's been an amazing ride from The Doug Gilmore Morning Show on Majic 102.3 in the 90's to The Daily Drum...
Lissa Blackaby Forsterer Named Chief Growth Officer as RP3 Agency Plans for Expansion
RP3 Agency, an independent, full-service marketing agency based in the Washington, D.C., area, announced the appointment of Lissa Blackaby Forsterer as Chief Growth Officer. According to a release, Forsterer brings more than 20 years of experience in business...
Donald Thoms inducted into National Academy of Television Arts & Sciences Chapter’s Gold Circle
Donald Thoms, president of ThomsMediaGroup, was inducted into the National Academy of Television Arts & Sciences National Capital Chesapeake Bay Chapter’s (NATAS-NCCB) Gold Circle during ceremonies held on October 19 in Baltimore. Thoms was one of two television...
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MARKETING
More than 70 speakers set to provide insights and outlook for 2025 at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
More than 70 speakers from many of the top brands in the Mid-Atlantic region - from B2B, B2C, B2G, non-profits and associations - will be featured at the Mid-Atlantic MarCom Summit ADWKDC on Wednesday, October 30, The full-day event, in Arlington, VA, is designed to...
University of Maryland Medical System Wins Top Honor at 2024 AMA Baltimore MX Awards
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its 39th annual MX Awards on Thursday, October 10, recognizing outstanding marketing campaigns in the Baltimore area. The University of Maryland Medical System (UMMS) took...
Lawsuit claiming Breyers “Natural Vanilla” ice cream did not contain natural vanilla results in almost $9 million settlement
U.S. customers who have bought Breyers Natural Vanilla ice cream over the past eight years may be eligible for cash payment in a nearly $9 million settlement against the ice cream company, reports USA Today. According to the court’s news release, the lawsuit alleges...
Monumental Sports & Entertainment names United Airlines its Global Airline Partner
Multiyear, exclusive deal includes branding and integration opportunities with the Washington Capitals, Washington Wizards, Washington Mystics, Capital One Arena and Monumental Sports Network Monumental Sports & Entertainment (MSE) announced that United Airlines...
CareFirst adds Crystal Calloway Mitchell as VP; MPT’s Schupak honored; Imre welcomes LaRosa and Baldwin
CareFirst BlueCross BlueShield (CareFirst) in Ownings Mills named Crystal Calloway Mitchell, in main photo, as vice president of communications. According to an announcement, Mitchell will strategically lead and develop internal and external communications in this...
FTC cracks down on deceptive AI claims and schemes
The Federal Trade Commission is taking action against multiple companies that have relied on artificial intelligence as a way to supercharge deceptive or unfair conduct that harms consumers, as part of its new law enforcement sweep called Operation AI Comply. One of...
ADVERTISING
PSA 101: How to Make a Public Service Announcement: A Nine-Step Guide
By Chelsea Olsen. Connect360 Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a video, you also have to make sure it gets seen by the right people. It’s not a complicated process but there are...
PSA 101: What makes a good PSA
By Julie Ellman, Connect360 Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also follows a recipe. It takes skill and expertise to blend the ingredients perfectly to create success. With...
Innovative communication solutions for PR and Advertising: The role of digital signage
Digital signage has taken off in the PR and advertising sector because it changes the way businesses interact and communicate with their audience. This dynamic method of boosting engagement is so much more than traditional media can offer. Digital signage software...
Consumers more receptive toward advertising, finds new report
Kantar Media’s U.S. Media Reactions Report finds people, overall, are more receptive toward advertising. Nearly half (47%) of people surveyed say they have a positive feeling towards ads, in general. "That is a marked improvement from 2016, when 19% said the same,...
More than 70 speakers set to provide insights and outlook for 2025 at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
More than 70 speakers from many of the top brands in the Mid-Atlantic region - from B2B, B2C, B2G, non-profits and associations - will be featured at the Mid-Atlantic MarCom Summit ADWKDC on Wednesday, October 30, The full-day event, in Arlington, VA, is designed to...
AAF DC announces 2024-2025 leadership team
The American Advertising Federation DC Chapter (AAF DC) announced its officers and directors for the 2024-2025 term, featuring members from prominent area agencies, in-house teams, media representatives, freelancers and more. The 2023-2024 AAF DC executive team will...
PR
PSA 101: How to Make a Public Service Announcement: A Nine-Step Guide
By Chelsea Olsen. Connect360 Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a video, you also have to make sure it gets seen by the right people. It’s not a complicated process but there are...
More than 70 speakers set to provide insights and outlook for 2025 at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
More than 70 speakers from many of the top brands in the Mid-Atlantic region - from B2B, B2C, B2G, non-profits and associations - will be featured at the Mid-Atlantic MarCom Summit ADWKDC on Wednesday, October 30, The full-day event, in Arlington, VA, is designed to...
Trust in media hits historic low, reports Axios
The percentage of Americans who say they have a great deal or a fair amount of trust in the mass media has fallen to a record low, according to a new Gallup survey, reports Axios. According to Axios, media trust started to rebound following the 2016 election, but...
PR pros thrilled with “thrilled”
Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce that the candy brand added another flavor to its product line: vanilla., reports Adweek's Data Drop, a newsletter that uses numbers to explore the latest happenings in marketing....
D S Simon Media names Marisa Chez its National Business Development Manager
D S Simon Media adds Marisa Chez as its National Business Development Manager. In her role, states a release, Chez will help clients achieve success on their satellite media tour campaigns as she shares her deep knowledge of media strategy developed during prior...
WWPR names Aba Blankson its Woman of the Year
Washington Women in Public Relations announced that Aba Blankson, center in photo, has been named its Woman of the Year. The announcement was made at the 35th Washington Women in Public Relations Woman of the Year Award Luncheon on Friday, Oct. 4, in D.C. According...