PR firms rank second among the country’s most recession-proof small businesses
In 2008, at the height of the Great Recession, Maurisa Potts, above, made a bold move. She quit her job as marketing director of Northern Virginia’s Crystal City Business Improvement District to launch her own marketing and PR firm, reports Forbes Advisor. “Folks...
Internet advertising terms and conditions to be updated
For the first time in more than a decade, the standard terms and conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be significantly overhauled, reports Inside Radio. The effort by the Interactive Advertising Bureau, the...
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“Best Crew” features Pascale Lemaire
Capitol Communicator is featuring “Best Crew,” a profile series brought to you by Eli Meir Kaplan, a Washington, D.C.-based commercial photographer and director. The series “Best Crew” features talent behind the scenes of photo, film and video productions. This...
Crosby Promotes Four to Associate Vice President
To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of Associate Vice President. The four, shown left to right in photo above, are: Jennifer Brohinsky was...
D.C.-Area agency updates: Qorvis, Infinite Global and Chrysalis Communications
Qorvis announced the relaunch of the global advisory and strategic communications agency’s brand. According to a release, the relaunch is "combining a 20-year legacy with new markets and expanded capabilities to more effectively serve clients in the face of an...
Six ways to prepare for a website redesign
By: Molly Mattessich, Managing Director, Project Delivery, Forum One Creating an excellent user experience requires a good chunk of up-front planning and research. Before I embark on a website redesign, here are the six things that I always do. I keep doing them...
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PR firms rank second among the country’s most recession-proof small businesses
In 2008, at the height of the Great Recession, Maurisa Potts, above, made a bold move. She quit her job as marketing director of Northern Virginia’s Crystal City Business Improvement District to launch her own marketing and PR firm, reports Forbes Advisor. “Folks...
D.C.-area agency updates: Clyde Group, APCO Worldwide and Edelman Global Advisory
Clyde Group adds Marianne Kaiser as its first Senior Vice President of Creative and Digital. Kaiser will be responsible for Clyde Group’s art, digital and content teams and will be bringing all three together for the first time under the umbrella of creative. By doing...
Crosby Promotes Four to Associate Vice President
To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of Associate Vice President. The four, shown left to right in photo above, are: Jennifer Brohinsky was...
GKV Promoting Medicaid re-enrollment; Kapowza’s Kay Fenton joins C-360
GKV announced that it was selected to create a public service campaign promoting Medicaid re-enrollment in Maryland to encourage 1.7 million enrollees to reapply to avoid losing benefits. Developing the year-long public awareness and education campaign will require...
D.C.-Area agency updates: Qorvis, Infinite Global and Chrysalis Communications
Qorvis announced the relaunch of the global advisory and strategic communications agency’s brand. According to a release, the relaunch is "combining a 20-year legacy with new markets and expanded capabilities to more effectively serve clients in the face of an...
Six ways to prepare for a website redesign
By: Molly Mattessich, Managing Director, Project Delivery, Forum One Creating an excellent user experience requires a good chunk of up-front planning and research. Before I embark on a website redesign, here are the six things that I always do. I keep doing them...
Dow Jones launches agency roster review
Dow Jones, publisher of The Wall Street Journal, Barron’s, MarketWatch and more, is undertaking a full agency review across its consumer brands and its suite of B2B products, including Factiva and Risk & Compliance. Dow Jones will be commencing the detailed review...
Harvey partners with Coven Collective; New York’s agency1408 constantly asked “Why Baltimore of all cities?”
The Harvey Agency announced a partnership with strategy and creative start-up Coven Collective. Founded by Jessica Brown and Sarah Quackenbush, two Harvey leadership alumnae, Coven will provide Harvey with marketing and creative support for regional and national...
PEOPLE
“Best Crew” features Pascale Lemaire
Capitol Communicator is featuring “Best Crew,” a profile series brought to you by Eli Meir Kaplan, a Washington, D.C.-based commercial photographer and director. The series “Best Crew” features talent behind the scenes of photo, film and video productions. This...
Elina Shirazi joins WJLA in D.C. from Fox News
Elina Shirazi has joined WJLA in Washington, D.C,. as a reporter. She comes from Fox News where she was a reporter, reports TVSpy. “Honey, I’m home! So excited to announce I’ve joined the amazing team @7NewsDC,” Shirazi wrote on twitter. “I grew up watching these...
Crosby Promotes Four to Associate Vice President
To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of Associate Vice President. The four, shown left to right in photo above, are: Jennifer Brohinsky was...
National Press Club adds Didier Saugy as executive director
The National Press Club in D.C. hired Didier Saugy as its new executive director upon the retirement of long-time Club Director Bill McCarren. According to a release, Saugy comes to Washington from the Foreign Correspondents' Club (FCC) of Hong Kong where he served as...
Heather Graf, general assignment reporter, exits WJLA
Heather Graf is leaving Washington, D.C. ABC affiliate WJLA after seven years, reports TVSpy. Graf announced the move on social media by saying she’s “decided it’s time for a new adventure.” “I’ll share more soon about what’s next, but excited to say I’m staying in...
WRC-TV’s Somara Theodore goes national
Somara Theodore is moving from local to national news — leaving Washington D.C.’s NBC station WRC-TV to join ABC News as a meteorologist based in New York, reports TVNewser. The TVNewser post adds that "Theodore has served on WRC’s Storm Team 4 for the past six years,...
Jeff Mascott, founder of Adfero, dies of pancreatic cancer at 48
Adfero, a full-service communications agency based in Washington, D.C., announced the passing of former Chief Executive Officer and founder Jeff Mascott. Mascott passed away on February 28 at his home in Maryland. He died of pancreatic cancer at 48. “It is with a very...
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MARKETING
Are you rebrand ready?
By Tanya Nazarian, Senior Vice President, Growth, at Grafik There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a...
How great marketing is like a great sports team
By HBP To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email or wide format—can be influential, their combined efforts will bring the best results. To make...
Salesforce announces Einstein GPT
Salesforce has launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction. With Einstein GPT, Salesforce will transform every customer experience with...
12 nonprofit marketing trends for 2023
As we begin 2023, there are a variety of nonprofit marketing factors to consider for the post-pandemic world. 2022 began with uncertainty in the wake of Delta variant surges and eventually new protocols, starting the transition back to normalcy. However, many...
Bowser’s office opens marketing and communications RFP to to market the District’s homebuying programs to Black Washingtonians
In Washington, D.C, the homeownership rate for Black households is 34 percent compared to nearly 49 percent for White households based on US Census 2019 American Community Survey. Additionally, according to a Urban Institute analysis, a first-time homebuyer with the...
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström gives marketers the understanding they need to assess if Agile marketing is right for their team
The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and...
ADVERTISING
Internet advertising terms and conditions to be updated
For the first time in more than a decade, the standard terms and conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be significantly overhauled, reports Inside Radio. The effort by the Interactive Advertising Bureau, the...
March Madness signals return of Under Armour’s ‘Protect This House’
Under Armour is bringing back 'Protect This House, featuring basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker. The campaign, which modernizes UA's old slogan, is the Baltimore-based sportswear brand’s first work with its lead global...
GKV Promoting Medicaid re-enrollment; Kapowza’s Kay Fenton joins C-360
GKV announced that it was selected to create a public service campaign promoting Medicaid re-enrollment in Maryland to encourage 1.7 million enrollees to reapply to avoid losing benefits. Developing the year-long public awareness and education campaign will require...
AAF DC celebrates “creativity and innovation” at 2023 American Advertising Awards
AAF DC held its 2023 American Advertising Awards on March 9 at The Hamilton in D.C. It was described as "a celebration of creativity and innovation within the DC advertising community." The event featured cocktails, networking and the awards ceremony. AAF DC...
Baltimore ADDYs: Sympatico Media’s “TuneCore Unlimited” campaign wins Best of Show
Baltimore’s community of advertisers, marketers and creatives gathered in person for the first time since before the COVID-19 pandemic at the historic Senator Theatre on March 9 to celebrate the 49th Annual American Advertising Awards Show, presented by the American...
Tunnl announces new audience intelligence platform
Arlington-based Tunnl, an audience intelligence company, announced the launch of their new audience intelligence platform. Built for advertisers and agencies seeking to maximize the impact of their cause, issue, public affairs, or purpose-driven advertising efforts,...
PR
Harvey partners with Coven Collective; New York’s agency1408 constantly asked “Why Baltimore of all cities?”
The Harvey Agency announced a partnership with strategy and creative start-up Coven Collective. Founded by Jessica Brown and Sarah Quackenbush, two Harvey leadership alumnae, Coven will provide Harvey with marketing and creative support for regional and national...
Jeff Mascott, founder of Adfero, dies of pancreatic cancer at 48
Adfero, a full-service communications agency based in Washington, D.C., announced the passing of former Chief Executive Officer and founder Jeff Mascott. Mascott passed away on February 28 at his home in Maryland. He died of pancreatic cancer at 48. “It is with a very...
Propel launches AI assistant for PR
Propel, a PR management (PRM) technology company, has announced the launch of Amiga, the first AI assistant for PR professionals. Amiga, short for “Artificial Media Intelligence Generator and Assistant,” aims to address the pain points of researching media targets,...
Allison Mayer joins Womble Bond Dickinson; Daily Record’s Bryan Sears heads to Maryland Matters
Womble Bond Dickinson announced that Allison S. Mayer has joined the international law firm's Baltimore office as a senior advisor in the Capital Markets group. Mayer has served complex, public-facing organizations for nearly two decades, utilizing her expertise in...
First deadline approaching for 76th Virginia PR Awards
PRSA Richmond reports that It's time to look back on your work in 2022 and submit your campaign entries for the 76th Virginia Public Relations Awards. Here are the specifics. Deadlines and Entry Fees Early Deadline: Monday, March 6, 2023 ($95 for members, $115 for...
WBAL-TV’s Lowell Melser takes PIO position with Baltimore County Department of Public Works
Lowell Melser, a general assignment reporter and meteorologist at WBAL-TV for 20 years, is now with Baltimore County as chief public information officer. In a Facebook post, Melser wrote: I have some bittersweet news...after a lot of soul searching, consultation with...