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“Best Crew” features Pascale Lemaire

“Best Crew” features Pascale Lemaire

Capitol Communicator is featuring “Best Crew,” a profile series brought to you by Eli Meir Kaplan, a Washington, D.C.-based commercial photographer and director. The series “Best Crew” features talent behind the scenes of photo, film and video productions. This...

Crosby Promotes Four to Associate Vice President

Crosby Promotes Four to Associate Vice President

To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of Associate Vice President. The four, shown left to right in photo above, are: Jennifer Brohinsky was...

Six ways to prepare for a website redesign

Six ways to prepare for a website redesign

By: Molly Mattessich, Managing Director, Project Delivery, Forum One Creating an excellent user experience requires a good chunk of up-front planning and research. Before I embark on a website redesign, here are the six things that I always do. I keep doing them...

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AGENCY

Crosby Promotes Four to Associate Vice President

Crosby Promotes Four to Associate Vice President

To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of Associate Vice President. The four, shown left to right in photo above, are: Jennifer Brohinsky was...

Six ways to prepare for a website redesign

Six ways to prepare for a website redesign

By: Molly Mattessich, Managing Director, Project Delivery, Forum One Creating an excellent user experience requires a good chunk of up-front planning and research. Before I embark on a website redesign, here are the six things that I always do. I keep doing them...

Dow Jones launches agency roster review

Dow Jones launches agency roster review

Dow Jones, publisher of The Wall Street Journal, Barron’s, MarketWatch and more, is undertaking a full agency review across its consumer brands and its suite of B2B products, including Factiva and Risk & Compliance. Dow Jones will be commencing the detailed review...

PEOPLE

“Best Crew” features Pascale Lemaire

“Best Crew” features Pascale Lemaire

Capitol Communicator is featuring “Best Crew,” a profile series brought to you by Eli Meir Kaplan, a Washington, D.C.-based commercial photographer and director. The series “Best Crew” features talent behind the scenes of photo, film and video productions. This...

Elina Shirazi joins WJLA in D.C. from Fox News

Elina Shirazi joins WJLA in D.C. from Fox News

Elina Shirazi has joined WJLA in Washington, D.C,. as a reporter. She comes from Fox News where she was a reporter, reports TVSpy. “Honey, I’m home! So excited to announce I’ve joined the amazing team @7NewsDC,” Shirazi wrote on twitter. “I grew up watching these...

Crosby Promotes Four to Associate Vice President

Crosby Promotes Four to Associate Vice President

To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of Associate Vice President. The four, shown left to right in photo above, are: Jennifer Brohinsky was...

Heather Graf, general assignment reporter, exits WJLA

Heather Graf, general assignment reporter, exits WJLA

Heather Graf is leaving Washington, D.C. ABC affiliate WJLA after seven years, reports TVSpy. Graf announced the move on social media by saying she’s “decided it’s time for a new adventure.” “I’ll share more soon about what’s next, but excited to say I’m staying in...

WRC-TV’s Somara Theodore goes national

WRC-TV’s Somara Theodore goes national

Somara Theodore is moving from local to national news — leaving Washington D.C.’s NBC station WRC-TV to join ABC News as a meteorologist based in New York, reports TVNewser. The TVNewser post adds that "Theodore has served on WRC’s Storm Team 4 for the past six years,...

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MARKETING

Are you rebrand ready?

Are you rebrand ready?

By Tanya Nazarian, Senior Vice President, Growth, at Grafik There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a...

How great marketing is like a great sports team

How great marketing is like a great sports team

By HBP To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email or wide format—can be influential, their combined efforts will bring the best results. To make...

Salesforce announces Einstein GPT

Salesforce announces Einstein GPT

Salesforce has launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction. With Einstein GPT, Salesforce will transform every customer experience with...

12 nonprofit marketing trends for 2023

12 nonprofit marketing trends for 2023

As we begin 2023, there are a variety of nonprofit marketing factors to consider for the post-pandemic world. 2022 began with uncertainty in the wake of Delta variant surges and eventually new protocols, starting the transition back to normalcy. However, many...

ADVERTISING

Tunnl announces new audience intelligence platform

Tunnl announces new audience intelligence platform

Arlington-based Tunnl, an audience intelligence company, announced the launch of their new audience intelligence platform. Built for advertisers and agencies seeking to maximize the impact of their cause, issue, public affairs, or purpose-driven advertising efforts,...

PR

Propel launches AI assistant for PR

Propel launches AI assistant for PR

Propel, a PR management (PRM) technology company, has announced the launch of Amiga, the first AI assistant for PR professionals. Amiga, short for “Artificial Media Intelligence Generator and Assistant,” aims to address the pain points of researching media targets,...

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