2024 National Capital Public Relations Hall of Fame Nominations Open
The Public Relations Society of America – National Capital Chapter (PRSA NCC) announced the call for nominations for the 2024 National Capital Public Relations Hall of Fame: Nominations are due before Friday, October 11, at 11:59 p.m. PRSA NCC started the Hall of Fame...
Mattermost names Leigh Dow as Chief Marketing Officer
Mattermost Inc., a leader in secure collaboration for mission-critical work, announced the appointment of Leigh Dow as its first Chief Marketing Officer (CMO). According to a release, "Leigh brings a wealth of leadership, experience, and proven success driving market...
Jim Farley, who made WTOP the top-billing radio station in the country, dies at 75
Jim Farley, the former VP of News & Programming at WTOP radio in Washington, D.C., (103.5), died of complications during surgery. He was 75. Farley served as VP of News & Programming at WTOP from 1996 to 2013 and, during that time, he oversaw the...
Park Services’ social media sensation to keynote Mid-Atlantic MarCom Summit
Matt Turner, Social Media Specialist at the National Park Service, will be the morning keynote speaker of the Mid-Atlantic MarCom Summit on October 30 in Arlington, VA. Through viral memes, tweets, and trendy pop-culture references, the National Park Service’s social...
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Advertisers plan to withdraw from X in record numbers, reports CNN
A record number of firms plan to cut advertising spending on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company, reports CNN. According to...
Robin Givhan, WaPo’s senior critic-at-large, wins a 2024 Rabkin Prize
Robin Givhan, The Washington Post’s senior critic-at-large, has been honored as one of the recipients of the 2024 Rabkin Prize. According to The Post: "The prize, administered by The Rabkin Foundation, is awarded annually to celebrate the creative and intellectual...
Marketbridge launches marketing “powerhouse” that integrates five firms
Marketbridge, together with its financial sponsor RTC Partners, has launched, states a release, "a new marketing powerhouse that integrates five best-in-category firms: COMM, fama PR, Intelisent, MarketBridge and Quarry. This new consultancy offers integrated,...
WHUR/DC launches ‘The Nina & Joe Afternoon Show’
Howard University-owned WHUR/Washington, DC, is adding a locally-focused afternoon show to its line-up — The Nina & Joe Afternoon Show - which launches Tuesday, Sept. 3, at 3:00 pm, hosted by veteran D.C. comedian and multimedia host Joe Clair and radio and...
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Marketbridge launches marketing “powerhouse” that integrates five firms
Marketbridge, together with its financial sponsor RTC Partners, has launched, states a release, "a new marketing powerhouse that integrates five best-in-category firms: COMM, fama PR, Intelisent, MarketBridge and Quarry. This new consultancy offers integrated,...
Avoq adds Joseph Orlando and Kelly Montgomery
Avoq announced that Joseph Orlando and Kelly Montgomery have joined the firm, bolstering Avoq’s government relations (GR) and communications team. According to a release, Orlando, who brings significant experience from working with the House Energy and Commerce...
Maryland news from imre, Sage Growth Partners, Banner, MPT and more
Imre announced the appointment of two senior creative leaders: Tracy Zuto was named Executive Vice President, Executive Creative Director across healthcare and consumer portfolios; and Malia Baker joins as Senior Vice President, Group Creative Director, Art. “Tracy...
MM+M Names Crosby a Top 100 Healthcare Marketing Agency
Crosby Marketing Communications has been named to MM+M’s Agency 100, the annual ranking of North America’s largest and most successful healthcare marketing agencies. This is the fourth consecutive year Crosby made the list. The firm advanced to the #68 spot from #75...
Legacy of Leadership: How CMRignite is shaping the future of multicultural communications
For nearly three decades, Jacque Moore has been a trailblazer in the marketing world, transforming her vision into the nation’s largest Black-owned cause marketing agency, CMRignite. As we celebrate National Black Business Month, CMRignite’s story embodies the values...
First-ever barcode scanner is focus of award-winning photographer Cade Martin campaign for Smithsonian Magazine
I’m a broken record on collaboration, so when my frequent partner Jeff Campagna at Smithsonian Magazine asked me to check out this project, I was quick to pull in amazing talent in the folks at POP Creative to see if they would be interested in teaming up to give a...
RP3 Agency unveils “More Good Stuff” campaign for Guiding Stars
Nutritional Rating System Shows How Simple it is to Choose Healthier Food Options RP3, an independent, full-service marketing agency, has unveiled an advertising campaign for Guiding Stars. This nutritional navigation program, featured in over 1,400 supermarkets...
PEOPLE
Robin Givhan, WaPo’s senior critic-at-large, wins a 2024 Rabkin Prize
Robin Givhan, The Washington Post’s senior critic-at-large, has been honored as one of the recipients of the 2024 Rabkin Prize. According to The Post: "The prize, administered by The Rabkin Foundation, is awarded annually to celebrate the creative and intellectual...
Park Services’ social media sensation to keynote Mid-Atlantic MarCom Summit
Matt Turner, Social Media Specialist at the National Park Service, will be the morning keynote speaker of the Mid-Atlantic MarCom Summit on October 30 in Arlington, VA. Through viral memes, tweets, and trendy pop-culture references, the National Park Service’s social...
Nikki Haley joins Edelman as vice chair of its EGA division
Nikki Haley, former South Carolina Governor, United Nations ambassador and presidential hopeful, is getting into the communications business, joining the public relations and crisis communications firm Edelman as vice chair of its EGA division, reports The Hollywood...
Brett Pomykala joins iHeartMedia Washington, D.C., as Senior Vice President of Sales
iHeartMedia Washington, D.C., appointed Brett Pomykala as its Senior Vice President of Sales. In his new position, Pomykala will oversee all digital and on-air sales initiatives for the company’s eight stations in the region, spanning music, talk and news formats....
Avoq adds Joseph Orlando and Kelly Montgomery
Avoq announced that Joseph Orlando and Kelly Montgomery have joined the firm, bolstering Avoq’s government relations (GR) and communications team. According to a release, Orlando, who brings significant experience from working with the House Energy and Commerce...
Ron Rivera, former coach of Washington Commanders, joins NFL Network
Former Washington Commanders head coach Ron Rivera has landed a new job. Rivera is expected to join the NFL Network and appear on Good Morning Football and other NFL Network programs during the 2024 NFL season. He becomes part of a legion of former NFL coaches...
John Walton, Caps radio announcer, diagnosed with colon cancer
Washington Capitals radio play-by-play announcer John Walton has been diagnosed with colon cancer. In a post to social media, Walton shared that he underwent a colonoscopy late last month and assumed the results would be ordinary. However, he was diagnosed with the...
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MARKETING
Commanders Field in Landover, MD, formerly FedEx Field, becomes Northwest Stadium
The Washington Commanders announced a stadium naming-rights deal with Northwest Federal Credit Union. The facility in Landover, Md, will be called Northwest Stadium. The eight-year agreement runs through 2031 and is effective for the 2024 season. According to Reuters,...
Increasing referral business through effective Real Estate Farming
Referrals are like gold nuggets like in real estate. They come from people who trust you because someone they know vouches for you. So, how do you get these precious referrals? The secret often lies in effective real estate farming. Think of real estate farming as...
Orioles partner with T. Rowe Price; University of Maryland extends Under Armour sponsorship through 2036
The Baltimore Orioles and T. Rowe Price have announced a marquee partnership that makes T. Rowe Price the exclusive investment and wealth management sponsor of the baseball team. The centerpiece of the deal is a T. Rowe Price-branded uniform patch that will adorn the...
Mid-Atlantic MarCom Summit and ADWKDC 2024 set for October 30
The 2024 Mid-Atlantic MarCom Summit and ADWKDC will be held on October 30, 2024, at the Convene Conference Center in the Rosslyn neighborhood of Arlington, VA. The venue change this year will provide additional conference room space, a more convenient location to DC...
The Sun’s Sam Davis retires; news from Sage, Baltimore Public Media and WYPR
The Baltimore Sun is undergoing a leadership shift, with managing editor Sam Davis, in main photo, retiring after serving in the role since 2016. Davis, 64, became the newspaper's first Black managing editor after joining the newsroom as an editorial assistant in...
Five ways your loyalty program can be an effective marketing tool
By Response Labs In today’s fiercely competitive marketplace, brands are constantly seeking innovative ways to attract and retain customers. Amidst the ever-evolving digital landscape, one strategy has stood the test of time and continues to deliver impressive results...
ADVERTISING
Advertisers plan to withdraw from X in record numbers, reports CNN
A record number of firms plan to cut advertising spending on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company, reports CNN. According to...
Brett Pomykala joins iHeartMedia Washington, D.C., as Senior Vice President of Sales
iHeartMedia Washington, D.C., appointed Brett Pomykala as its Senior Vice President of Sales. In his new position, Pomykala will oversee all digital and on-air sales initiatives for the company’s eight stations in the region, spanning music, talk and news formats....
Tools most marketers and agencies use to define brands are “a decade behind,” states agency exec
Walker Teele, Executive Partner, Head of Account Leadership at The Martin Agency in Richmond, wrote on LinkedIn that he's "been thinking a lot about how the fragmentation of the media landscape is completely re-writing the rules of brand building. "With the decline of...
RP3 Agency unveils “More Good Stuff” campaign for Guiding Stars
Nutritional Rating System Shows How Simple it is to Choose Healthier Food Options RP3, an independent, full-service marketing agency, has unveiled an advertising campaign for Guiding Stars. This nutritional navigation program, featured in over 1,400 supermarkets...
Smokey Bear, America’s longest-running PSA campaign, celebrates 80 years of educating audiences about preventing wildfires
Few mascots are as recognizable to audiences as Smokey Bear, whether they are age five or 65, reports Marketing Daily. Smokey Bear has been educating audiences about preventing wildfires for eight decades, with the character's generation-spanning “Only you” message...
Federal judge rules Google illegally monopolized the search market
A federal judge ruled that Google has illegally monopolized the search market, handing the government "an epic win in its first major antitrust case against a tech giant in more than two decades," reports Bloomberg Law. Bloomberg Law states that Judge Amit Mehta in...
PR
Nikki Haley joins Edelman as vice chair of its EGA division
Nikki Haley, former South Carolina Governor, United Nations ambassador and presidential hopeful, is getting into the communications business, joining the public relations and crisis communications firm Edelman as vice chair of its EGA division, reports The Hollywood...
Muck Rack acquires Keyhole
Muck Rack acquired Keyhole, which is described as a social listening and analytics platform that provides real-time insights on social media data. According to a release, "Muck Rack will continue supporting the Keyhole product and will begin to integrate its tools...
Maryland news from imre, Sage Growth Partners, Banner, MPT and more
Imre announced the appointment of two senior creative leaders: Tracy Zuto was named Executive Vice President, Executive Creative Director across healthcare and consumer portfolios; and Malia Baker joins as Senior Vice President, Group Creative Director, Art. “Tracy...
2024 National Capital Public Relations Hall of Fame Nominations Open
The Public Relations Society of America – National Capital Chapter (PRSA NCC) announced the call for nominations for the 2024 National Capital Public Relations Hall of Fame: Nominations are due before Friday, October 11, at 11:59 p.m. PRSA NCC started the Hall of Fame...
Deadline extended for WWPR’s Woman of the Year Awards nominations until September 3
The deadline to nominate a trailblazing woman for WWPR's Woman of the Year Awards has been extended to Tuesday, September 3. The WWPR Woman of the Year Awards recognizes senior professionals working in PR and Communications. According to WWPR, the extension allows...
Cision files counterclaim to Dow Jones’ lawsuit
Media and communications platform Cision filed a counterclaim to Dow Jones’ lawsuit against it, alleging breach of contract by the media company, reports PR Week. Cision spokesperson Josh Vlasto said in a statement that Cision is denying the allegations in Dow Jones’...