Kara Kearns named COO of WAMU in D.C.
American University named Kara Kearns COO of news/talk WAMU Washington, DC (88.5). Kearns was previously the Director of Emerson Collective’s Media and Journalism Portfolio. In that capacity, she served as the founding Chief Operating Officer of The Meteor media...
Visit Alexandria’s “Best Kept Shh!” campaign, featuring updated branding, kicks off March 1
The “Best Kept Shh!” campaign, featuring updated branding, kicks off on March 1 and rolls out through the spring with a dedicated landing page and advertising across social media, print, YouTube, Connected TV, out-of-home, and digital display channels. The Zebra Press...
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D.C.-area agency updates: Better Together, Firehouse Strategies and NJI
MXP Ventures, a global agency accelerator and venture fund, has launched its first agency in the US, Better Together, whose goal is helping organizations reach underserved communities. Better Together will be led by D.C.-based founder Catharine Montgomery as CEO. ...
The Washington Post announces layoffs
The Washington Post began to lay off some staffers on Tuesday, the latest in a series of media and technology companies to cut jobs in the face of a challenging economic climate and continuing declines in advertising revenue and readership, reports The Washington...
Undervalued best practices that increase email marketing effectiveness
By Response Labs Ray Tomlinson is widely credited with sending the very first email (albeit, to himself) in 1971. Electronic messaging has come a long way and revolutionized how we communicate. Forty years later, hundreds of billions of emails are sent every...
New Wikipedia & SEO book for businesses and communicators now available
Josh Greene, CEO of The Mather Group, LLC, has released his latest book, Wikipedia for 2023: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed. This annual publication contains up-to-date Wikipedia information for...
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AGENCY
D.C.-area agency updates: Better Together, Firehouse Strategies and NJI
MXP Ventures, a global agency accelerator and venture fund, has launched its first agency in the US, Better Together, whose goal is helping organizations reach underserved communities. Better Together will be led by D.C.-based founder Catharine Montgomery as CEO. ...
DOJ sues Google claiming it is monopolizing advertising technology
The Department of Justice and eight states sued Google, claiming the internet giant has an illegal monopoly over online advertising, reports CBS. It's the fifth federal antitrust suit against the Alphabet-owned company since 2020, when the DOJ sued it over what the...
Baltimore women-owned businesses combine as Alpha Graphics acquires Redstart Creative
Alpha Graphics, Inc. and its president, Christine Walsh, announce the acquisition of Redstart Creative, LLC, another Baltimore women-owned business. According to the announcement, Redstart will be a division of Alpha "and have the ability to better serve existing...
D.C.-area agency updates: Edelman Global Advisory, Clyde Group and Glen Echo Group
Edelman Global Advisory (EGA) announced the formation of its Global Health Policy and Public Affairs offering. Led by EGA Health Chair Joseph M. Damond, the newly formed offering, states a release, "will help companies navigate the challenges of a complex health...
Undervalued best practices that increase email marketing effectiveness
By Response Labs Ray Tomlinson is widely credited with sending the very first email (albeit, to himself) in 1971. Electronic messaging has come a long way and revolutionized how we communicate. Forty years later, hundreds of billions of emails are sent every...
New Wikipedia & SEO book for businesses and communicators now available
Josh Greene, CEO of The Mather Group, LLC, has released his latest book, Wikipedia for 2023: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed. This annual publication contains up-to-date Wikipedia information for...
The 62nd Richmond Show accepting entries
The 62nd Richmond Show is now accepting entries. Entries first appearing in public between January 1, 2022 – December 31, 2022 are eligible for entry into this year's Richmond Show. The work submitted by an individual or agency must have been produced in the State of...
You’re smarter than spell-check
By TalentMEDIA Spell-checking features are often lifesavers, but they are not all-knowing. An editor learns quickly to read every there/their/they’re and you/your/you’re carefully to make sure the correct version of the word is used for the particular context. As you...
PEOPLE
Kara Kearns named COO of WAMU in D.C.
American University named Kara Kearns COO of news/talk WAMU Washington, DC (88.5). Kearns was previously the Director of Emerson Collective’s Media and Journalism Portfolio. In that capacity, she served as the founding Chief Operating Officer of The Meteor media...
D.C.-based PBS NewsHour anchor Geoff Bennett establishes scholarship at Morehouse College
According to Geoff Bennett, attending Morehouse College changed his life, reports TV Newser. The newly appointed, D.C.-based PBS Newshour co-anchor made that point as he revealed to Ebony’s Savannah Taylor why he established a new scholarship program that benefits...
CNN’s Audie Cornish to receive On Air Fest’s 2023 Audio Vanguard Award
CNN podcast host and political analyst Audie Cornish has been selected to receive this year’s Audio Vanguard Award by the organizers of next month’s On Air Fest. The organizers say the award celebrates someone whose contributions to the storytelling medium have not...
People in the spotlight: Lindsay Watts, Abbie McDonough and Elsa Alvarado
Lindsay Watts, above, a reporter at FOX 5 DC, states on Twitter that she is leaving WTTG. On Twitter, she posted: "Such a tough thing to say. I’ve spent almost half my news career here & worked w/ some phenomenal people. I appreciate the opportunity to stay, but...
Blake Hounshell, “a journalistic force,” dead at 44
Blake Hounshell, "a witty and astute political observer who possessed a special knack for understanding the dynamics of internet journalism and became one of the driving forces behind POLITICO’s success over nearly a decade," died at age 44, reports POLITICO....
ABC News’ chief White House correspondent, Cecilia Vega, moves to CBS News
Cecilia Vega is leaving ABC News for CBS News and 60 Minutes, where she will be a correspondent, reports Deadline. Vega, who has been ABC News’ chief White House correspondent, will begin reporting for 60 Minutes in the spring and will be based in Washington, D.C....
People in the Spotlight: Misha G. Cornelius, Anthony Hayes and Robert Sharkey
Howard University adds Misha G. Cornelius as director of public relations in the Office of University Communications. Cornelius has been a member of Howard University’s public relations team for over four years, serving in roles of increasing responsibility since...
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MARKETING
Eli Meir Kaplan photographs new Harbor East campaign
Lifestyle photographer and director Eli Meir Kaplan brings his authentic style and ability to connect with subjects to a new campaign for Baltimore’s Harbor East. Harvey Agency and SWAY tapped Kaplan to be their lead photographer to capture relatable and refreshing...
Everything you need to know about Contact Keys in Salesforce Marketing Cloud
By Response Labs Inc. We’re frequently asked about Salesforce Marketing Cloud (SFMC) Contacts and Contact counts. Total Contact Count is a crucial billing metric, and if you’ve been an SFMC customer for any length of time, you’ve almost certainly had to monitor it...
The C-360 Agency selected by Liberian Registry for fractional CMO+ communications services
The C-360 agency, a full-service integrated marketing and communications agency specializing in global marketing strategy, creative services, public relations, digital strategy, and paid advertising, has been selected to provide a wide range of marketing services for...
Agencies Promoting MarylandSaves Retirement Savings Program
The State of Maryland has a new program to encourage more Maryland workers to save for a more secure retirement and a range of regional and national agencies are on board to help spread the word about MarylandSaves, a new workplace savings program sponsored by the...
“Make every message matter” states Response Labs at Baltimore Innovation Week 2022
By Jason Miller, Creative Director, Response Labs One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought...
A grand gathering for mid-atlantic ADMARCOM professionals
A record number of professionals from the advertising, marketing, public relations and media fields gathered on Nov. 3 for the combined Mid-Atlantic Marketing Summit, PR Summit DC and ADWKDC conferences, at the Capital One Hall in Tysons, VA. The day long conference...
ADVERTISING
Visit Alexandria’s “Best Kept Shh!” campaign, featuring updated branding, kicks off March 1
The “Best Kept Shh!” campaign, featuring updated branding, kicks off on March 1 and rolls out through the spring with a dedicated landing page and advertising across social media, print, YouTube, Connected TV, out-of-home, and digital display channels. The Zebra Press...
DOJ sues Google claiming it is monopolizing advertising technology
The Department of Justice and eight states sued Google, claiming the internet giant has an illegal monopoly over online advertising, reports CBS. It's the fifth federal antitrust suit against the Alphabet-owned company since 2020, when the DOJ sued it over what the...
RP3 Agency launches brand campaign for Giant Food
TV and Online Spots Feature Real Shoppers and Stress Brand’s Legacy of Serving Local Communities Independent, full-service marketing agency RP3 has launched a new campaign for Giant Food that focuses on and celebrates Giant’s longtime service to the Washington,...
AAF DC taps January Third for 2022 DC American Advertising Awards Show creative campaign
AAF DC has tapped creative agency January Third to develop the creative campaign for the 2022 DC American Advertising Awards show. DC agencies, brands, independent creators and students can submit work to the competition through Tuesday, January 17, 2023, at...
Liquified Creative’s redesign of Military Bowl Foundation’s website named a 2022 MarCom Awards Gold Winner
Awarded for the redesign of the Military Bowl Foundation’s website, Liquified Creative has been selected as a winner out of over 6,000 entries from 43 countries. Liquified Creative, a full-service advertising agency based in Annapolis, Maryland has struck gold for a...
World Cup influenced “Rewind” ad by Elevation
Elevation Ltd. created this soccer-themed TV ad called Rewind for CMS Healthcare.gov (CuidadoDeSalud.gov in Spanish). The ad tells the story of a young man who gets injured playing "futbol" and doesn't have health insurance. Through a "rewind" effect we find out what...
PR
Journalist responses to PR pitches drop to “lowest level ever,” states Propel
Propel, a PR Management platform (PRM), reports that its Q1 2023 Propel Media Barometer found that journalists only responded to 2.66% of the nearly 500,000 pitches sent through the platform in Q4 of 2022. This, states Propel, is a 20.6% decrease from the previous...
New CEO for PROFILES named; awards for Planit and Beyond Spots & Dots; Outdoors Maryland finale
Amy Burke Friedman, left in photo, has been named the new CEO of PROFILES, the 33-year-old media relations firm that has grown to be among the most prominent in the Baltimore region. Friedman is taking over from firm founder Amy Elias, who singlehandedly launched the...
WWPR announces 2023 Board: Elynsey Price and Zorie Valchev named co-presidents
Washington Women in Public Relations (WWPR), a leading resource for female communications professionals in the nation’s capital, announced its 2023 Board of Directors. In lieu of a vote at the organization’s annual meeting, all WWPR members were invited to vote online...
Actor/Musician/Activist Corey Feldman selects the C-360 Agency for public relations services
Iconic actor/musician/activist Corey Feldman (The Goonies, The Lost Boys, Stand By Me) has selected Baltimore's the C-360 Agency for public relations services to promote his latest album and Love ReTours national tour, Feldman’s first tour in five years. The tour ran...
PRSA Maryland announces ‘Best in Maryland’ winners
The Public Relations Society of America, Maryland chapter recently held its annual "Best in Maryland" awards gala, recognizing individual achievements, campaigns and PR components. Dave Imre, founder of imre, received the Lifetime Achievement award. Jody Aud, with...
Dances With Films indie film festival selects C-360 Agency for public relations
The C-360 Agency in Baltimore has been selected by Dances With Films, promoted as the “defiantly independent film festival,” to provide public relations services to promote the Dances With Films annual film festival in Los Angeles along with year-long film screenings...