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Response Labs expands data and strategy team

Response Labs expands data and strategy team

By Response Labs Response Labs has added Sakia, a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s skilled in adapting to changing priorities, building strong relationships, and driving revenue growth through...

State of Wikipedia report for November 2023

State of Wikipedia report for November 2023

By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is mostly due to one factor, detailed below. October saw a very specific trend: an increase in new pages created and published - which subsequently...

Creatives blast Visit Baltimore’s choice of Tampa agency

Creatives blast Visit Baltimore’s choice of Tampa agency

"Excited and honored" vs. "incredibly sad and ridiculous" A decision by Visit Baltimore, the city's official sales and marketing arm, to select Tampa-based Spark as its creative marketing agency of record has generated a backlash from members of the local creative...

PEOPLE

 U.S. News & World Report announces promotions

 U.S. News & World Report announces promotions

 U.S. News & World Report announced the promotion of the following senior leaders in the D.C.-based media company: Kate O’Donnell assumes the role of Senior Vice President, Communications & Brand Strategy. In this role, O’Donnell, above, oversees all aspects...

Response Labs expands data and strategy team

Response Labs expands data and strategy team

By Response Labs Response Labs has added Sakia, a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s skilled in adapting to changing priorities, building strong relationships, and driving revenue growth through...

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Capitol Communicator

MARKETING

A new, improved website identity for AMA Baltimore

A new, improved website identity for AMA Baltimore

The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the launch of a new, improved website identity to provide a better user experience for our marketing, advertising, and creative community in the greater Baltimore area. The new identity has...

ADVERTISING

The Washington Post to pause X advertising

The Washington Post to pause X advertising

The Washington Post will pause its advertising on X, a spokesperson told Washingtonian. The decision, continues Washingtonian, follows owner Elon Musk’s bizarre embrace of the utterly debunked “Pizzagate” conspiracy theory and that "It’s not really worth going into...

The Washington Post to pause X advertising

Nearly 300 brands cut X advertising

Of nearly 261 companies that spent over $1 million on advertising on X/Twitter from January 2022 to October 2023, 86% of them have reduced ad spending on the platform, according to estimates from MediaRadar, reports MediaDailyNews. Brand-safety concerns remain a major...

Creatives blast Visit Baltimore’s choice of Tampa agency

Creatives blast Visit Baltimore’s choice of Tampa agency

"Excited and honored" vs. "incredibly sad and ridiculous" A decision by Visit Baltimore, the city's official sales and marketing arm, to select Tampa-based Spark as its creative marketing agency of record has generated a backlash from members of the local creative...

PR

State of Wikipedia report for November 2023

State of Wikipedia report for November 2023

By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is mostly due to one factor, detailed below. October saw a very specific trend: an increase in new pages created and published - which subsequently...