BuzzFeed to cut about 12 percent of its workforce to reduce costs
BuzzFeed Inc will cut about 12% of its workforce to reduce costs, the online media company said, as it joins a growing number of U.S. firms that have taken similar measures in anticipation of a potential economic downturn, reports Reuters. As of Dec. 31, BuzzFeed had...
Longtime News4 reporter Pat Collins to retire at end of the year
"My career has morphed into two things," longtime News4 reporter Pat Collins is fond of quipping. "I cover murders, and I measure snow." But Collins — who announced he will retire from News4 at the end of the year — has done so much more than that. And to the D.C....
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World Cup influenced “Rewind” ad by Elevation
Elevation Ltd. created this soccer-themed TV ad called Rewind for CMS Healthcare.gov (CuidadoDeSalud.gov in Spanish). The ad tells the story of a young man who gets injured playing "futbol" and doesn't have health insurance. Through a "rewind" effect we find out what...
WTOP’s longtime reporter Neal Augenstein diagnosed with lung cancer
When Neal Augenstein shared his cancer diagnosis on Twitter, the well wishes and prayers began flowing in almost immediately, and the longtime WTOP reporter said, “I can’t even verbalize how heartwarming that is,” reports WTOP. Augenstein, states WTOP, "told the DMV...
D.C.-area agency updates: SKDK, Glen Echo Group and Modus Create
Justin Goodman has joined SKDK’s DC Public Affairs practice as an Executive Vice President. He joins from U.S. Senate Majority Leader Chuck Schumer’s (D-NY) office, where he spent nearly a decade as a senior communications advisor to the Senator and the Senate...
Global agency Edelman launches hiring freeze and “strategic review”
Global agency Edelman has launched a “strategic review” of its workforce, as it closely monitors the global economic environment, reports PRWeek. “We continue to grow and deliver industry-leading work,” an Edelman spokesperson told PRWeek. “However, we want to ensure...
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AGENCY
Liquified Creative’s redesign of Military Bowl Foundation’s website named a 2022 MarCom Awards Gold Winner
Awarded for the redesign of the Military Bowl Foundation’s website, Liquified Creative has been selected as a winner out of over 6,000 entries from 43 countries. Liquified Creative, a full-service advertising agency based in Annapolis, Maryland has struck gold for a...
D.C.-area agency updates: SKDK, Glen Echo Group and Modus Create
Justin Goodman has joined SKDK’s DC Public Affairs practice as an Executive Vice President. He joins from U.S. Senate Majority Leader Chuck Schumer’s (D-NY) office, where he spent nearly a decade as a senior communications advisor to the Senator and the Senate...
The C-360 Agency selected by Liberian Registry for fractional CMO+ communications services
The C-360 agency, a full-service integrated marketing and communications agency specializing in global marketing strategy, creative services, public relations, digital strategy, and paid advertising, has been selected to provide a wide range of marketing services for...
Global agency Edelman launches hiring freeze and “strategic review”
Global agency Edelman has launched a “strategic review” of its workforce, as it closely monitors the global economic environment, reports PRWeek. “We continue to grow and deliver industry-leading work,” an Edelman spokesperson told PRWeek. “However, we want to ensure...
Agency considers creating hubs where employees are concentrated or near clients
R/GA is closing its Hudson Yards office in New York City as well as its office space in downtown San Francisco as part of a larger restructuring, states CEO Sean Lyons. As part of the restructuring, the global agency is moving away from its city model in the U.S. and...
Maryland Updates: Eric Lent to Guru; New Storyfarm video for Andis; Cyphers adds two
Eric Lent has joined Guru as Director, Client Development & Strategic Partnerships. The marketing agency is a bicoastal Certified B Corp focused on purpose-driven brands & organizations. Lent joins from Merrick Towle Creative where he held a similar role....
The lost art of the phone call
By Michael DeMos CEO, The C-360 Agency I can’t tell you how many times a day I look at my email and say, “This requires a phone call!” Often when I do call, I hear surprise on the other end. “Wow, you actually call people!” Or I get the opposite of surprise: “I knew...
Agencies Promoting MarylandSaves Retirement Savings Program
The State of Maryland has a new program to encourage more Maryland workers to save for a more secure retirement and a range of regional and national agencies are on board to help spread the word about MarylandSaves, a new workplace savings program sponsored by the...
PEOPLE
Longtime News4 reporter Pat Collins to retire at end of the year
"My career has morphed into two things," longtime News4 reporter Pat Collins is fond of quipping. "I cover murders, and I measure snow." But Collins — who announced he will retire from News4 at the end of the year — has done so much more than that. And to the D.C....
D.C.-area updates: Capital Edge Consulting, FVCbank and Curbio
Capital Edge Consulting, a management company specializing in government contracting, added Elizabeth Cory Jimenez to its leadership team as Vice President of Marketing. In her new role, Jimenez is responsible for developing, overseeing, and driving market awareness,...
WTOP’s longtime reporter Neal Augenstein diagnosed with lung cancer
When Neal Augenstein shared his cancer diagnosis on Twitter, the well wishes and prayers began flowing in almost immediately, and the longtime WTOP reporter said, “I can’t even verbalize how heartwarming that is,” reports WTOP. Augenstein, states WTOP, "told the DMV...
D.C.-area agency updates: SKDK, Glen Echo Group and Modus Create
Justin Goodman has joined SKDK’s DC Public Affairs practice as an Executive Vice President. He joins from U.S. Senate Majority Leader Chuck Schumer’s (D-NY) office, where he spent nearly a decade as a senior communications advisor to the Senator and the Senate...
Baltimore Banner taps Sun’s Sharon Nevins as chief revenue officer
The Baltimore Banner announced that it has tapped Sharon Nevins as chief revenue officer to lead a dynamic sales team for the startup local news publication. In her new role, Nevins will utilize her extensive relationships and deep sales and marketing experience to...
Public Relations Society of America National Capital Chapter announces 2023 leadership; Leah Dergachev named president
PRSA NCC, the nation’s largest Chapter of the Public Relations Society of America, (PRSA), announced its incoming leaders for 2023. The 2023 board will be led by Leah Dergachev, MBA, Head of External Communications at Olive. “PRSA NCC has historically brought together...
D.C.-area people in the news
The National Endowment for Democracy (NED) named Leslie Aun as its first vice president of communications and public engagement. Aun brings more than two decades of global experience in media, communications, events management, and building partnerships in the...
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MARKETING
The C-360 Agency selected by Liberian Registry for fractional CMO+ communications services
The C-360 agency, a full-service integrated marketing and communications agency specializing in global marketing strategy, creative services, public relations, digital strategy, and paid advertising, has been selected to provide a wide range of marketing services for...
Agencies Promoting MarylandSaves Retirement Savings Program
The State of Maryland has a new program to encourage more Maryland workers to save for a more secure retirement and a range of regional and national agencies are on board to help spread the word about MarylandSaves, a new workplace savings program sponsored by the...
“Make every message matter” states Response Labs at Baltimore Innovation Week 2022
By Jason Miller, Creative Director, Response Labs One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought...
A grand gathering for mid-atlantic ADMARCOM professionals
A record number of professionals from the advertising, marketing, public relations and media fields gathered on Nov. 3 for the combined Mid-Atlantic Marketing Summit, PR Summit DC and ADWKDC conferences, at the Capital One Hall in Tysons, VA. The day long conference...
National marketers lack vision into local partners’ business and marketing challenges
A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate understanding or worse about their local partners’ business and marketing challenges and how to...
PenFed Credit Union marketing campaign takes over Concourse C Connector at Washington Dulles International Airport
Clear Channel Airports announced a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country's second largest federal credit union, to activate a first-of-its-kind brand takeover of the Concourse C Connector at Washington...
ADVERTISING
Liquified Creative’s redesign of Military Bowl Foundation’s website named a 2022 MarCom Awards Gold Winner
Awarded for the redesign of the Military Bowl Foundation’s website, Liquified Creative has been selected as a winner out of over 6,000 entries from 43 countries. Liquified Creative, a full-service advertising agency based in Annapolis, Maryland has struck gold for a...
World Cup influenced “Rewind” ad by Elevation
Elevation Ltd. created this soccer-themed TV ad called Rewind for CMS Healthcare.gov (CuidadoDeSalud.gov in Spanish). The ad tells the story of a young man who gets injured playing "futbol" and doesn't have health insurance. Through a "rewind" effect we find out what...
“Inclusion” voted ANA’s Marketing Word of the Year for 2022
“Inclusion” is the ANA’s Marketing Word of the Year for 2022. Last year’s ANA Marketing Word of the Year was “Diversity,” an indication of the level of importance in which the marketing community views Diversity, Equity, and Inclusion (DEI) issues. According to the...
BIA projects $165.7 billion in 2023 for the local advertising marketplace, indicating flat year-over-year revenue expectations
In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, VA, estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, a decline of 0.5 percent from the firm’s final estimate of $166.5 billion for 2022....
Maryland Updates: Eric Lent to Guru; New Storyfarm video for Andis; Cyphers adds two
Eric Lent has joined Guru as Director, Client Development & Strategic Partnerships. The marketing agency is a bicoastal Certified B Corp focused on purpose-driven brands & organizations. Lent joins from Merrick Towle Creative where he held a similar role....
Twitter lost 50 of its top 100 advertisers, report says
Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022. Seven...
PR
Public Relations Society of America National Capital Chapter announces 2023 leadership; Leah Dergachev named president
PRSA NCC, the nation’s largest Chapter of the Public Relations Society of America, (PRSA), announced its incoming leaders for 2023. The 2023 board will be led by Leah Dergachev, MBA, Head of External Communications at Olive. “PRSA NCC has historically brought together...
Public relations “becoming less territorial, making freelance and consulting work more viable”
Highly skilled workers are being laid off in droves, "but there’s still a major demand for marketing and communications talent — just maybe not as full-time employees," states an Axios post. The post adds: "Why it matters: Many startups, VCs and agencies are scouring...
SEO myths, missteps and magic
-- Pros share SEO tips at Mid-Atlantic Marketing Summit -- This post, presented in Axios Smart Brevity style as taught by Mike Allen during the Summit, is 388 words, a 2-minute, 50-second read. As tempting as it sounds, SEO will not deliver instant results. No...
WWPR presents inaugural Kate Perrin Service Award to Kate Perrin
Washington Women in Public Relations (WWPR) awarded the inaugural Kate Perrin Service Award to Kate Perrin. The new award, named in honor of its first recipient, recognizes those who demonstrate significant commitment to WWPR through their time, actions, talents and...
A grand gathering for mid-atlantic ADMARCOM professionals
A record number of professionals from the advertising, marketing, public relations and media fields gathered on Nov. 3 for the combined Mid-Atlantic Marketing Summit, PR Summit DC and ADWKDC conferences, at the Capital One Hall in Tysons, VA. The day long conference...
Irene Noguchi joins NPR as Executive Producer of Enterprise Storytelling Unit
Irene Noguchi, based in D.C., is joining NPR as Executive Producer of the Enterprise Storytelling Unit, NPR's home for ambitious long-form narrative storytelling and audio documentaries. The ESU's award-winning teams produce Embedded, Invisibilia, Rough Translation...