Baltimore Banner taps Sun’s Sharon Nevins as chief revenue officer
The Baltimore Banner announced that it has tapped Sharon Nevins as chief revenue officer to lead a dynamic sales team for the startup local news publication. In her new role, Nevins will utilize her extensive relationships and deep sales and marketing experience to...
WJLA Washington names Veronica Johnson its first woman Chief Meteorologist
Veronica Johnson has been named the chief meteorologist for 7News' First Alert Weather Team. According to WJLA, she is the first woman and Black woman to hold this position in the station's 75-year history. She has been the 7News Morning Lead Meteorologist since...
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WTOP’s longtime reporter Neal Augenstein diagnosed with lung cancer
When Neal Augenstein shared his cancer diagnosis on Twitter, the well wishes and prayers began flowing in almost immediately, and the longtime WTOP reporter said, “I can’t even verbalize how heartwarming that is,” reports WTOP. Augenstein, states WTOP, "told the DMV...
D.C.-area agency updates: SKDK, Glen Echo Group and Modus Create
Justin Goodman has joined SKDK’s DC Public Affairs practice as an Executive Vice President. He joins from U.S. Senate Majority Leader Chuck Schumer’s (D-NY) office, where he spent nearly a decade as a senior communications advisor to the Senator and the Senate...
Global agency Edelman launches hiring freeze and “strategic review”
Global agency Edelman has launched a “strategic review” of its workforce, as it closely monitors the global economic environment, reports PRWeek. “We continue to grow and deliver industry-leading work,” an Edelman spokesperson told PRWeek. “However, we want to ensure...
Public Relations Society of America National Capital Chapter announces 2023 leadership; Leah Dergachev named president
PRSA NCC, the nation’s largest Chapter of the Public Relations Society of America, (PRSA), announced its incoming leaders for 2023. The 2023 board will be led by Leah Dergachev, MBA, Head of External Communications at Olive. “PRSA NCC has historically brought together...
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AGENCY
D.C.-area agency updates: SKDK, Glen Echo Group and Modus Create
Justin Goodman has joined SKDK’s DC Public Affairs practice as an Executive Vice President. He joins from U.S. Senate Majority Leader Chuck Schumer’s (D-NY) office, where he spent nearly a decade as a senior communications advisor to the Senator and the Senate...
The C-360 Agency selected by Liberian Registry for fractional CMO+ communications services
The C-360 agency, a full-service integrated marketing and communications agency specializing in global marketing strategy, creative services, public relations, digital strategy, and paid advertising, has been selected to provide a wide range of marketing services for...
Global agency Edelman launches hiring freeze and “strategic review”
Global agency Edelman has launched a “strategic review” of its workforce, as it closely monitors the global economic environment, reports PRWeek. “We continue to grow and deliver industry-leading work,” an Edelman spokesperson told PRWeek. “However, we want to ensure...
Agency considers creating hubs where employees are concentrated or near clients
R/GA is closing its Hudson Yards office in New York City as well as its office space in downtown San Francisco as part of a larger restructuring, states CEO Sean Lyons. As part of the restructuring, the global agency is moving away from its city model in the U.S. and...
Maryland Updates: Eric Lent to Guru; New Storyfarm video for Andis; Cyphers adds two
Eric Lent has joined Guru as Director, Client Development & Strategic Partnerships. The marketing agency is a bicoastal Certified B Corp focused on purpose-driven brands & organizations. Lent joins from Merrick Towle Creative where he held a similar role....
The lost art of the phone call
By Michael DeMos CEO, The C-360 Agency I can’t tell you how many times a day I look at my email and say, “This requires a phone call!” Often when I do call, I hear surprise on the other end. “Wow, you actually call people!” Or I get the opposite of surprise: “I knew...
Agencies Promoting MarylandSaves Retirement Savings Program
The State of Maryland has a new program to encourage more Maryland workers to save for a more secure retirement and a range of regional and national agencies are on board to help spread the word about MarylandSaves, a new workplace savings program sponsored by the...
Market research firm, Forrester predicts a “Gold Rush” for B2B marketing agencies
According to a recent report by John Arnold and Jay Pattisall, principal analysts at Forrester, fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined...
PEOPLE
WTOP’s longtime reporter Neal Augenstein diagnosed with lung cancer
When Neal Augenstein shared his cancer diagnosis on Twitter, the well wishes and prayers began flowing in almost immediately, and the longtime WTOP reporter said, “I can’t even verbalize how heartwarming that is,” reports WTOP. Augenstein, states WTOP, "told the DMV...
Baltimore Banner taps Sun’s Sharon Nevins as chief revenue officer
The Baltimore Banner announced that it has tapped Sharon Nevins as chief revenue officer to lead a dynamic sales team for the startup local news publication. In her new role, Nevins will utilize her extensive relationships and deep sales and marketing experience to...
Public Relations Society of America National Capital Chapter announces 2023 leadership; Leah Dergachev named president
PRSA NCC, the nation’s largest Chapter of the Public Relations Society of America, (PRSA), announced its incoming leaders for 2023. The 2023 board will be led by Leah Dergachev, MBA, Head of External Communications at Olive. “PRSA NCC has historically brought together...
D.C.-area people in the news
The National Endowment for Democracy (NED) named Leslie Aun as its first vice president of communications and public engagement. Aun brings more than two decades of global experience in media, communications, events management, and building partnerships in the...
NBC4’s Doreen Gentzler signs off after 33 years
Doreen Gentzler’s last day on-air on NBC4 in Washington, D.C., was November 23, concluding a 33-year career. In an interview with WTOP, she said she does not know what it’s going to feel like Monday morning, when she wakes up and does not have to go to work. “It’s...
Eight to exit WTOP as part of Voluntary Separation Program
Coinciding with the recent exit of WTOP Washington, D.C. (103.5) Director of Content Integration and Operations Craig Schwalb, the station offered contract buyouts for all full-time non-managerial staff at the station who worked in the newsroom or within website...
Showerspecs, invented by Donna Spurrier, CEO of Richmond, VA.-based media agency Spurrier Group, named to Virginia Living’s Made in Virginia Awards
Showerspecs, an innovative eyewear product treated with a patent-pending anti-fog coating for better visibility in a steamy shower, has been named a winner in Virginia Living magazine’s 11th Annual Made in Virginia Awards. Functional, fashionable and first in the...
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MARKETING
The C-360 Agency selected by Liberian Registry for fractional CMO+ communications services
The C-360 agency, a full-service integrated marketing and communications agency specializing in global marketing strategy, creative services, public relations, digital strategy, and paid advertising, has been selected to provide a wide range of marketing services for...
Agencies Promoting MarylandSaves Retirement Savings Program
The State of Maryland has a new program to encourage more Maryland workers to save for a more secure retirement and a range of regional and national agencies are on board to help spread the word about MarylandSaves, a new workplace savings program sponsored by the...
“Make every message matter” states Response Labs at Baltimore Innovation Week 2022
By Jason Miller, Creative Director, Response Labs One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought...
A grand gathering for mid-atlantic ADMARCOM professionals
A record number of professionals from the advertising, marketing, public relations and media fields gathered on Nov. 3 for the combined Mid-Atlantic Marketing Summit, PR Summit DC and ADWKDC conferences, at the Capital One Hall in Tysons, VA. The day long conference...
National marketers lack vision into local partners’ business and marketing challenges
A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate understanding or worse about their local partners’ business and marketing challenges and how to...
PenFed Credit Union marketing campaign takes over Concourse C Connector at Washington Dulles International Airport
Clear Channel Airports announced a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country's second largest federal credit union, to activate a first-of-its-kind brand takeover of the Concourse C Connector at Washington...
ADVERTISING
BIA projects $165.7 billion in 2023 for the local advertising marketplace, indicating flat year-over-year revenue expectations
In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, VA, estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, a decline of 0.5 percent from the firm’s final estimate of $166.5 billion for 2022....
Maryland Updates: Eric Lent to Guru; New Storyfarm video for Andis; Cyphers adds two
Eric Lent has joined Guru as Director, Client Development & Strategic Partnerships. The marketing agency is a bicoastal Certified B Corp focused on purpose-driven brands & organizations. Lent joins from Merrick Towle Creative where he held a similar role....
Twitter lost 50 of its top 100 advertisers, report says
Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022. Seven...
It’s time to showcase your best work at the American Advertising Awards
You know your work stands out in a crowd but how does it stand up against your peers? Enter the 2023 American Advertising Awards and get the recognition you, and your work, deserve. The American Advertising Awards is the advertising industry's largest and most...
A grand gathering for mid-atlantic ADMARCOM professionals
A record number of professionals from the advertising, marketing, public relations and media fields gathered on Nov. 3 for the combined Mid-Atlantic Marketing Summit, PR Summit DC and ADWKDC conferences, at the Capital One Hall in Tysons, VA. The day long conference...
Advertising: Vital to our economy – essential to business
By Ron Owens To date, few Americans know that advertising is the key driver of the U.S. economy and a major contributor to employment, U.S. sales and our GDP by creating and supporting over $2 trillion in job salaries and wages or 17% of the total U.S. labor force...
PR
Public Relations Society of America National Capital Chapter announces 2023 leadership; Leah Dergachev named president
PRSA NCC, the nation’s largest Chapter of the Public Relations Society of America, (PRSA), announced its incoming leaders for 2023. The 2023 board will be led by Leah Dergachev, MBA, Head of External Communications at Olive. “PRSA NCC has historically brought together...
Public relations “becoming less territorial, making freelance and consulting work more viable”
Highly skilled workers are being laid off in droves, "but there’s still a major demand for marketing and communications talent — just maybe not as full-time employees," states an Axios post. The post adds: "Why it matters: Many startups, VCs and agencies are scouring...
SEO myths, missteps and magic
-- Pros share SEO tips at Mid-Atlantic Marketing Summit -- This post, presented in Axios Smart Brevity style as taught by Mike Allen during the Summit, is 388 words, a 2-minute, 50-second read. As tempting as it sounds, SEO will not deliver instant results. No...
WWPR presents inaugural Kate Perrin Service Award to Kate Perrin
Washington Women in Public Relations (WWPR) awarded the inaugural Kate Perrin Service Award to Kate Perrin. The new award, named in honor of its first recipient, recognizes those who demonstrate significant commitment to WWPR through their time, actions, talents and...
A grand gathering for mid-atlantic ADMARCOM professionals
A record number of professionals from the advertising, marketing, public relations and media fields gathered on Nov. 3 for the combined Mid-Atlantic Marketing Summit, PR Summit DC and ADWKDC conferences, at the Capital One Hall in Tysons, VA. The day long conference...
Irene Noguchi joins NPR as Executive Producer of Enterprise Storytelling Unit
Irene Noguchi, based in D.C., is joining NPR as Executive Producer of the Enterprise Storytelling Unit, NPR's home for ambitious long-form narrative storytelling and audio documentaries. The ESU's award-winning teams produce Embedded, Invisibilia, Rough Translation...