Crosby adds award-winning Creative Director Alison Hammer
Award-winning creative director Alison Hammer has joined Crosby Marketing Communications as a Senior Vice President. Hammer will help lead Crosby creative teams in developing impactful campaigns for health care organizations, federal agencies and nonprofit causes....
Adweek’s favorite ads of 2023
While there are still a few weeks left in 2023, most of the holiday campaigns have been released so, states an Adweek post, it's probably an appropriate time to look back. Adweek's creativity editor Brittaney Kiefer, alongside Kyle O'Brien and Terry Stanley state "the...
Brought to you by Capitol Communicator
How to maintain high email open rates during the holiday season
By Juliana Spadaro, Response Labs The holiday season is a time when many brands compete for consumers’ attention, making it difficult for marketers to make sure their emails are opened. There is a significant amount of noise and clutter in everyone’s inboxes, and...
ANA states marketers “not fully skilled in optimizing the management of their data” and calls for Chief Media Officers
The Association of National Advertisers (ANA) released the second edition in a series of reports analyzing its in-depth studies of the programmatic media-buying supply chain, and one of the top recommendations for advertisers to formalize a new C-level role -- the...
Videoconferencing should be a complement to face-to-face interaction, not a substitute to it
Does a videoconference leave you drained and listless? If so, states The Washington Post, you’re not the only one: According to The Post, since videoconferencing skyrocketed in popularity with the early days of the pandemic, "use of such technology has soared. So...
AAF DC announces call for entries for first tier of American Advertising Awards
The American Advertising Federation DC (AAF DC) announced its Call for Entries for the first tier of its American Advertising Awards. Each year, AAF DC hosts the American Advertising Awards to recognize and reward the creative spirit of excellence in the art of...
SPONSORS
CATEGORIES
AGENCY
How to maintain high email open rates during the holiday season
By Juliana Spadaro, Response Labs The holiday season is a time when many brands compete for consumers’ attention, making it difficult for marketers to make sure their emails are opened. There is a significant amount of noise and clutter in everyone’s inboxes, and...
Crosby adds award-winning Creative Director Alison Hammer
Award-winning creative director Alison Hammer has joined Crosby Marketing Communications as a Senior Vice President. Hammer will help lead Crosby creative teams in developing impactful campaigns for health care organizations, federal agencies and nonprofit causes....
Agency accepting applications for free PR training program for D.C.-area nonprofits
Scott Circle Communications is accepting applications for its free PR training program for D.C.-area nonprofits. According to the agency, the Purpose PRogram empowers small D.C.-area nonprofits "to reach their goals through effective communication plans aimed at their...
D.C.-area agency items: The Herald Group adds Bill Bertles, Drumfire Public Affairs adds Maureen Vogel and Measured Results Marketing adds Michael Candela
The Herald Group adds Bill Bertles as partner on its executive team and will lead the firm’s business development efforts. Bertles, above, comes to The Herald Group following a 25-year tenure growing DDC Public Affairs into a global communications agency. Bertles is a...
“Bill” Holleran, founder and president of Holleran Communications, dies at 73
Bill Holleran, founder and president of Holleran Communications, Gaithersburg, MD, died on November 2 at age 73. Joyce Bosc, president and CEO of Boscobel Marketing Communications, shared the following tribute: Bill was a master wordsmith and excellent communicator in...
Crosby Marketing announces recipients of scholarship program with Anne Arundel Community College
Crosby Marketing Communications announced its latest group of six Anne Arundel Community College students to participate in the Crosby Marketing Scholars Program. Started in 2022, the $100,000 scholarship program seeks to create greater opportunities for students from...
D.C.-based Spectrum Science acquires CrowdPharm and Hot Iron Health
Spectrum Science, a D.C.-based integrated healthcare and scientific marketing, communications and media firm focused on the pharmaceutical, biotech and broader life science industries, announced the acquisition of CrowdPharm, a full-service healthcare advertising...
Response Labs expands data and strategy team
By Response Labs Response Labs has added Sakia, a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s skilled in adapting to changing priorities, building strong relationships, and driving revenue growth through...
PEOPLE
Crosby adds award-winning Creative Director Alison Hammer
Award-winning creative director Alison Hammer has joined Crosby Marketing Communications as a Senior Vice President. Hammer will help lead Crosby creative teams in developing impactful campaigns for health care organizations, federal agencies and nonprofit causes....
D.C.-area agency items: The Herald Group adds Bill Bertles, Drumfire Public Affairs adds Maureen Vogel and Measured Results Marketing adds Michael Candela
The Herald Group adds Bill Bertles as partner on its executive team and will lead the firm’s business development efforts. Bertles, above, comes to The Herald Group following a 25-year tenure growing DDC Public Affairs into a global communications agency. Bertles is a...
Kristen Cavallo, CEO of Martin Agency and MullenLowe Global, named 2023 Virginia Business Person of the Year
In her roughly five-year tenure as its CEO, Richmond-based advertising firm The Martin Agency, Kristen Cavallo added a slew of major accounts, including Fortune 500 used car retailer CarMax and Fortune 1000 food delivery platform DoorDash. And top trade publications...
U.S. News & World Report announces promotions
U.S. News & World Report announced the promotion of the following senior leaders at the D.C.-based media company: Kate O’Donnell assumes the role of Senior Vice President, Communications & Brand Strategy. In this role, O’Donnell, above, oversees all aspects...
David Fuscus and Sharon Reis to be inducted into National Capital Public Relations Hall of Fame on Dec. 12
The Public Relations Society of America - National Capital Chapter (PRSA NCC) will induct David Fuscus and Sharon Reis into the National Capital Public Relations Hall of Fame. Fuscus and Reis will be honored at the 55th National Capital Public Relations Hall of Fame...
“Bill” Holleran, founder and president of Holleran Communications, dies at 73
Bill Holleran, founder and president of Holleran Communications, Gaithersburg, MD, died on November 2 at age 73. Joyce Bosc, president and CEO of Boscobel Marketing Communications, shared the following tribute: Bill was a master wordsmith and excellent communicator in...
Matt Goddard, visionary digital marketing CEO and co-founder of R2i, dies at 53
Matt Goddard, a pioneering leader in the digital marketing industry and former CEO and founder of Baltimore's R2i, has died at age 53. Goddard co-founded R2integrated (later known as R2i) in 2005 with Chris Chodnicki and Dave Taub. Under Goddard's and his partners'...
Calendar
MARKETING
New Merkle Report Predicts Seismic Shifts for B2B by 2030
Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has released its new report, B2B Futures: The View From 2030. Merkle's analysis highlights four seismic shifts it predicts will transform the B2B sector by 2030: the...
Georgetown Basketball signs marketing agreement to promote D.C. restaurant
The Georgetown Hoyas men's basketball program - "one of the historically strongest brands in college basketball - might not feature the big names of rosters past, but collective Hoyas Rising combined the strength of all 15 athletes together to coordinate a NIL deal...
A new, improved website identity for AMA Baltimore
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the launch of a new, improved website identity to provide a better user experience for our marketing, advertising, and creative community in the greater Baltimore area. The new identity has...
MarCom Summit DC brings more than 500 communicators together for networking and learning on key industry topics of this year and next
By Robert Udowitz, co-producer MarCom Summit and Principal of RFP Associates The MarCom Summit DC 2023 on November 2 proved to be a gathering of innovative minds and industry leaders, marking a significant milestone in the world of marketing and communications. More...
New Agile Brand Guide helps marketers create more effective content at scale with Generative AI
By Greg Kihlström The latest book in its Agile Brand Guides series educates marketers on how to create text, image, and video content using artificial intelligence-based tools and platforms While there is a lot of conversation around artificial intelligence (AI) and...
Mastering Lead Scoring: A Quick-win Strategy for Customer Segmentation
By Juliana Spadaro, Response Labs Lead generation is certainly important, but it’s also a domain where care and thoughtfulness are essential. This is where lead scoring steps in, a strategy that empowers marketers to prioritize and focus their efforts on the most...
ADVERTISING
Adweek’s favorite ads of 2023
While there are still a few weeks left in 2023, most of the holiday campaigns have been released so, states an Adweek post, it's probably an appropriate time to look back. Adweek's creativity editor Brittaney Kiefer, alongside Kyle O'Brien and Terry Stanley state "the...
ANA states marketers “not fully skilled in optimizing the management of their data” and calls for Chief Media Officers
The Association of National Advertisers (ANA) released the second edition in a series of reports analyzing its in-depth studies of the programmatic media-buying supply chain, and one of the top recommendations for advertisers to formalize a new C-level role -- the...
The Washington Post to pause X advertising
The Washington Post will pause its advertising on X, a spokesperson told Washingtonian. The decision, continues Washingtonian, follows owner Elon Musk’s bizarre embrace of the utterly debunked “Pizzagate” conspiracy theory and that "It’s not really worth going into...
Mars revives ads to engage and inspire climate action
Mars, Incorporated, McLean, VA, launched "a first-of-its-kind digital and out-of-home campaign that 'reuses' fan-favorite advertisements giving them a second life with new messages of hope and progress" around climate, states a release. The campaign, titled "Healthy...
AAF DC announces call for entries for first tier of American Advertising Awards
The American Advertising Federation DC (AAF DC) announced its Call for Entries for the first tier of its American Advertising Awards. Each year, AAF DC hosts the American Advertising Awards to recognize and reward the creative spirit of excellence in the art of...
Nearly 300 brands cut X advertising
Of nearly 261 companies that spent over $1 million on advertising on X/Twitter from January 2022 to October 2023, 86% of them have reduced ad spending on the platform, according to estimates from MediaRadar, reports MediaDailyNews. Brand-safety concerns remain a major...
PR
Agency accepting applications for free PR training program for D.C.-area nonprofits
Scott Circle Communications is accepting applications for its free PR training program for D.C.-area nonprofits. According to the agency, the Purpose PRogram empowers small D.C.-area nonprofits "to reach their goals through effective communication plans aimed at their...
David Fuscus and Sharon Reis to be inducted into National Capital Public Relations Hall of Fame on Dec. 12
The Public Relations Society of America - National Capital Chapter (PRSA NCC) will induct David Fuscus and Sharon Reis into the National Capital Public Relations Hall of Fame. Fuscus and Reis will be honored at the 55th National Capital Public Relations Hall of Fame...
Public Relations Society of America National Capital Chapter announces 2024 leadership, Karin Drinkhall named president
The Public Relations Society of America National Capital Chapter (PRSA NCC) announced its incoming leaders for 2024. The 2024 board will be led by Karin Drinkhall, Director of Communications at CNA Corporation. “I am grateful and enthusiastic for the opportunity to...
State of Wikipedia report for November 2023
By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is mostly due to one factor, detailed below. October saw a very specific trend: an increase in new pages created and published - which subsequently...
Alisa Valudes Whyte, CEO & Senior Partner, Merritt Group, named WWPR’s 2023 Washington Woman of the Year
Alisa Valudes Whyte, CEO & Senior Partner, Merritt Group, center in photo, was named Washington Women in Public Relations (WWPR) 2023 Washington Woman of the Year. The two other finalists Susan Matthews Apgood, Executive Vice President, Client Engagement &...
Washington Commanders’ CCO to discuss navigating crisis communications at MarCom Summit on Nov 2
In the world of sports, crises can emerge unexpectedly, from player controversies to organizational challenges and beyond. It’s no secret that the Washington Commanders have navigated their fair share of storms, and their CCO has been at the forefront of these...