CVS Cracks Down on Photo-Manipulation of Beauty Imagery in Marketing Materials

CVS Health Corp. will stop “materially” altering the beauty imagery in its marketing materials that appear in its stores and on its websites and social media channels, reports the Wall Street Journal, which added that the change, starting in April, “applies to the marketing materials that CVS creates itself, but the drugstore chain is also asking brand partners—including Revlon, […]

Sponsors

Profiles

Communications

B to B

B to C