American Red Cross adds PepsiCo’s Chris Kuechenmeister as vice president of communications
The American Red Cross, based in D.C., added Chris Kuechenmeister as vice president of communications. According to Rihondo, The Red Cross confirmed that Rosemary McGillan will continue in her role as marketing and communications director, but declined to comment on...
Just Global joins Trilliad to create new B2B Growth Service Provider category
Annapolis-based Trilliad announced the acquisition of San Francisco-based Just Global, an award-winning B2B marketing agency. This move propels Trilliad’s mission to create the world’s first Growth Services Provider, bridging the gap between the offices of the CMO and...
SMTs help turn an organization’s leaders into influencers, states D S Simon Media
Satellite Media Tours (SMTs) are a key tool to help turn an organization’s leaders into influencers, states D S Simon Media. Below are five tips to keep in mind when planning an SMT: Feature your leaders as spokespeople—by a 3 to 1 margin, TV producers prefer to...
Agency updates: What’s new at RP3, Raffetto Herman Strategic Communications and Signal Group
RP3 promoted Anthony Romano to creative director Romano, above, states the agency, is an award-winning art director and designer with 15+ years of industry experience. He is an integral part of creating and supporting multichannel campaigns and branding initiatives,...
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Can we change restaurant visitation habits? A case study in Sunday visits
By Andy Locke, Response Labs This question arose when we took on the task of increasing Sunday visits to our client’s restaurants earlier this year. The Situation Sunday dining was down overall, but there was a slight uptick later in the year, likely driven by a...
Google drops plan to remove ad-tracking cookies on Chrome browser
Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase out a technology that helps businesses tracks users online, AP reports. The company had been working on retiring third-party cookies, which...
People in the news: René Carbone Bardorf joins AeroVironment as VP of Marketing and Communications, Matt Daigle joins SEMA and Britt Swartzlander promoted to Communications Manager at Frederick County, MD, Office of Economic Development
René Carbone Bardorf, shown above, joined AeroVironment as Vice President of Marketing and Communications and will lead AV’s global strategic marketing and oversee all facets of corporate communications strategy and execution. She will be based at AV’s corporate...
Yes& launches Yes& Federal
Andy Blenkle appointed President to expand government practice Independent agency Yes& consolidated its federal government business in a new subsidiary, Yes& Federal LLC, offering strategic communications, integrated marketing, branding, advertising and public...
SPONSORS
CATEGORIES
AGENCY
“The audience doesn’t really like how we do things,” states agency CMO
Cory Treffiletti, above, a contributor to Media Insider, wrote that "brands and agencies should be looking to innovate on new ways to deliver a message in a format that is less interruptive and more relevant." Treffiletti, Chief Marketing Officer at Rembrand in...
Can we change restaurant visitation habits? A case study in Sunday visits
By Andy Locke, Response Labs This question arose when we took on the task of increasing Sunday visits to our client’s restaurants earlier this year. The Situation Sunday dining was down overall, but there was a slight uptick later in the year, likely driven by a...
Agency updates: What’s new at RP3, Raffetto Herman Strategic Communications and Signal Group
RP3 promoted Anthony Romano to creative director Romano, above, states the agency, is an award-winning art director and designer with 15+ years of industry experience. He is an integral part of creating and supporting multichannel campaigns and branding initiatives,...
Golden Drum Competition accepting submissions until August 21
Advertisers, agencies, media agencies and marketing communications experts are invited to enter their finest work into The Golden Drum Competition, the international competition of creativity. Awards will be presented at the celebratory 30th Golden Drum Awards Show on...
Yes& launches Yes& Federal
Andy Blenkle appointed President to expand government practice Independent agency Yes& consolidated its federal government business in a new subsidiary, Yes& Federal LLC, offering strategic communications, integrated marketing, branding, advertising and public...
D.C.-based JPA Health acquires London-based akt health
JPA Health, a D.C.-based agency working exclusively in the health sector, acquired London-based akt health. “We are delighted to welcome akt health into the growing network at JPA Health,” said Carrie Jones, shown above, CEO of JPA Health. “Its accomplished leadership...
Ironistic, a digital agency based in Alexandria, VA, merges with RISE Marketing in Vermont
Ironistic, a digital agency based in Alexandria, VA, merged with RISE Marketing, a specialized marketing communications agency headquartered in Vermont, to create a full-service marketing agency. According to a release, the collaboration between the two organizations...
PEOPLE
People in the news: René Carbone Bardorf joins AeroVironment as VP of Marketing and Communications, Matt Daigle joins SEMA and Britt Swartzlander promoted to Communications Manager at Frederick County, MD, Office of Economic Development
René Carbone Bardorf, shown above, joined AeroVironment as Vice President of Marketing and Communications and will lead AV’s global strategic marketing and oversee all facets of corporate communications strategy and execution. She will be based at AV’s corporate...
Yes& launches Yes& Federal
Andy Blenkle appointed President to expand government practice Independent agency Yes& consolidated its federal government business in a new subsidiary, Yes& Federal LLC, offering strategic communications, integrated marketing, branding, advertising and public...
Anne Buckley joins University of Maryland as vice president for marketing and communications
The University of Maryland named Anne Buckley as vice president for marketing and communications, effective September 4. In this role, states a release, Buckley will provide vision and leadership to bolster UMD’s reputation as a top national and global university in...
WaPo promotes Robert Miller to Director of Photography
Robert Miller has been promoted to Director of Photography at The Washington Post and, states The Post, will lead a "team of talented, award-winning photojournalists, photography editors and freelancers and collaborate with peers throughout the newsroom in bolstering...
Robert Burton exits 7News in D.C. after a decade
After 10 years with 7News in D.C., Robert Burton will step away from the morning anchor desk to spend more time with his family, he announced on air. "I've been presented a wonderful opportunity to spend time with these two, my beautiful wife and my two-year-old...
American Red Cross adds PepsiCo’s Chris Kuechenmeister as vice president of communications
The American Red Cross, based in D.C., added Chris Kuechenmeister as vice president of communications. According to Rihondo, The Red Cross confirmed that Rosemary McGillan will continue in her role as marketing and communications director, but declined to comment on...
Howard University appoints “Chuka” Onwumechili as Interim Dean of Cathy Hughes School of Communications
Howard University named Chukwuka "Chuka" Onwumechili as the interim dean of the Cathy Hughes School of Communications. This announcement, states a release, comes as the university acknowledges the distinguished career and leadership of Gracie Lawson Borders, Ph.D.,...
Calendar
MARKETING
Orioles partner with T. Rowe Price; University of Maryland extends Under Armour sponsorship through 2036
The Baltimore Orioles and T. Rowe Price have announced a marquee partnership that makes T. Rowe Price the exclusive investment and wealth management sponsor of the baseball team. The centerpiece of the deal is a T. Rowe Price-branded uniform patch that will adorn the...
Mid-Atlantic MarCom Summit and ADWKDC 2024 set for October 30
The 2024 Mid-Atlantic MarCom Summit and ADWKDC will be held on October 30, 2024, at the Convene Conference Center in the Rosslyn neighborhood of Arlington, VA. The venue change this year will provide additional conference room space, a more convenient location to DC...
The Sun’s Sam Davis retires; news from Sage, Baltimore Public Media and WYPR
The Baltimore Sun is undergoing a leadership shift, with managing editor Sam Davis, in main photo, retiring after serving in the role since 2016. Davis, 64, became the newspaper's first Black managing editor after joining the newsroom as an editorial assistant in...
Five ways your loyalty program can be an effective marketing tool
By Response Labs In today’s fiercely competitive marketplace, brands are constantly seeking innovative ways to attract and retain customers. Amidst the ever-evolving digital landscape, one strategy has stood the test of time and continues to deliver impressive results...
Maryland news from imre, MGH and Abel Communications
imre announced the appointment of Christian Bauman as its Chief Creative Officer. According to a release, Bauman has led some of the most innovative and iconic health brands. His work has been featured in both the Smithsonian Institute and the Medical Advertising Hall...
Trilliad, a Growth Service Provider based in Annapolis, acquires Sercante, a Salesforce Marketing Cloud and Pardot consulting firm in Roswell, GA
Annapolis-based Trilliad, a Growth Service Provider (GSP), acquired Sercante, a Salesforce Marketing Cloud and Pardot consulting firm based in Roswell, GA. This acquisition, states a release, supports Trilliad's vision of being the market-leading GSP, dedicated to...
ADVERTISING
“The audience doesn’t really like how we do things,” states agency CMO
Cory Treffiletti, above, a contributor to Media Insider, wrote that "brands and agencies should be looking to innovate on new ways to deliver a message in a format that is less interruptive and more relevant." Treffiletti, Chief Marketing Officer at Rembrand in...
Google drops plan to remove ad-tracking cookies on Chrome browser
Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase out a technology that helps businesses tracks users online, AP reports. The company had been working on retiring third-party cookies, which...
ANA released the ANA Ethics Code of Best Marketing Practices, which, it states, "is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing,...
Blis launches patent-pending measurement platform Smart Holdout Groups in US with DC Lottery campaign
Blis announced the rollout of its new patent-pending omnichannel measurement solution, Smart Holdout Groups. Developed to address the complexities in today's traditional campaign measurement, Smart Holdout Groups represents the future of privacy-first, omnichannel...
How to achieve digital ad success with any size budget
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned away by ad agencies that refuse to work with you because your budget is less than their minimum ad buy. You might think a digital PSA campaign...
Maryland news from Planit, Mindgrub, Brand3, Abel, MPT, GKV and WYPR
Planit announced the national launch of Kiddie Academy's "Where ____ Grows" brand campaign. According to a statement, this innovative approach uses adaptable video assets to highlight Kiddie Academy's Life Essentials curriculum, which fosters emotional intelligence...
PR
SMTs help turn an organization’s leaders into influencers, states D S Simon Media
Satellite Media Tours (SMTs) are a key tool to help turn an organization’s leaders into influencers, states D S Simon Media. Below are five tips to keep in mind when planning an SMT: Feature your leaders as spokespeople—by a 3 to 1 margin, TV producers prefer to...
Muck Rack releases data-driven “Guidebook to Pitching” guide
Muck Rack released its “Guidebook to Pitching”, a guide that draws from its State of Journalism survey of 1,000+ journalists and, states Muck Rack, "features data-driven insights into how different groups of vertical-specific journalists work and how to best pitch...
Dow Jones & Co. sues media-monitoring service Cision US Inc. for $173,624,000, reports BloombergLaw
Dow Jones & Co. is suing Cision US Inc. for bowing out of a novel, exclusive licensing deal in breach of what was supposed to be an eight-year-long contract, according to a complaint filed in New York state court, reports BloombergLaw. According to BloombergLaw,...
How to achieve digital ad success with any size budget
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned away by ad agencies that refuse to work with you because your budget is less than their minimum ad buy. You might think a digital PSA campaign...
Burrelles to stop media monitoring service after June 30
Burrelles, founded in 1888, will stop providing monitoring content after June 30, states the company's website, which adds that Burrelles "is the most trusted and credible partner in the media data services industry." According to Sword and the Script, Burrelles...
WWPR announces winners of 2024 Emerging Leaders Awards
Washington Women in Public Relations (WWPR) named its 2024 class of Emerging Leaders Awards (ELAs). The seven finalists, states a release, were selected from a diverse and impressive slate of rising stars, ages 25-35, who have excelled in public relations and related...