Williams Whittle Launches Spanish Campaign for Mattress Recycling
By Lauren Meadows, Williams Whittle This month the Mattress Recycling Council (MRC) launched a Spanish-language advertising campaign in Fresno, California, through its agency of record, Williams Whittle. The campaign builds awareness of Bye Bye Mattress, the...
TikTok increases character count In posts, improving its ad targeting capabilities
People increasingly turn to TikTok to search for information, states Marketing Daily, "using it as a visual search engine, even as the company faces a fine of approximately $29 million fine in the U.K. after privacy regulators found faults in the company’s handling of...
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Urban One adds PR veteran Tony Robinson as Vice President, Corporate Communications
Urban One Silver Spring, MD, adds public relations veteran Tony Robinson as Vice President, Corporate Communications. Robinson brings 30 years of experience in radio and public/government affairs to the newly created role that will collaborate on internal and...
Norman Goldberg, co-founder of D.C. ad agency Goldberg/Marchesano, dies at 81
Norman Goldberg, co-founder of Goldberg/Marchesano, a well-known D.C. advertising agency has died. According to his obituary, in 1967 Goldberg embarked on a career in advertising, ultimately forming Goldberg/Marchesano, a legendary Washington, D.C.-based...
The Metropolitan Washington Airports Authority hires Hart|MDB for marketing and media buying services
The Metropolitan Washington Airports Authority has hired a new ad agency to help it attract more travelers to Dulles International Airport and Reagan National Airport, both of which are in the midst of major expansions, reports Washington Business Journal. According...
Audi of America adds Whaewon Choi-Wiles as director of corporate communications
Audi of America, Herndon, VA, has appointed Whaewon Choi-Wiles as Director of Corporate Communications reporting to Audi of America's Senior Vice President and Chief Communications Officer Emilie Cotter. In her role, states a release, Choi-Wiles will lead...
SPONSORS
CATEGORIES
AGENCY
Michael O’Mara named president and COO of Clyde Group
Michael O’Mara has been named president and COO of Clyde Group and will report to CEO and founder Alex Slater. Working closely with Slater and Clyde Group’s leadership team, O’Mara, states a release, "will help lead strategic planning for the agency, managing...
Williams Whittle Launches Spanish Campaign for Mattress Recycling
By Lauren Meadows, Williams Whittle This month the Mattress Recycling Council (MRC) launched a Spanish-language advertising campaign in Fresno, California, through its agency of record, Williams Whittle. The campaign builds awareness of Bye Bye Mattress, the...
Norman Goldberg, co-founder of D.C. ad agency Goldberg/Marchesano, dies at 81
Norman Goldberg, co-founder of Goldberg/Marchesano, a well-known D.C. advertising agency has died. According to his obituary, in 1967 Goldberg embarked on a career in advertising, ultimately forming Goldberg/Marchesano, a legendary Washington, D.C.-based...
Mindgrub handing out ice cream for 20th; Vitamin scores a big ROI; new MPT college funding program and imre announces more promotions
Baltimore's Vitamin reports that a campaign for commercial and general contracting firm High Mark Construction generated a nearly 900% return on ad spend in four months, where every ad dollar spent has seen an average return of $9.80 in new business. This followed the...
The Metropolitan Washington Airports Authority hires Hart|MDB for marketing and media buying services
The Metropolitan Washington Airports Authority has hired a new ad agency to help it attract more travelers to Dulles International Airport and Reagan National Airport, both of which are in the midst of major expansions, reports Washington Business Journal. According...
D.C.-area agency updates: Ketchum, SKDK and Said Differently
The Anxiety and Depression Association of America (ADAA), an international, nonprofit membership organization for mental health professionals and provider of public resources, has selected Ketchum as its agency of record (AOR) following a competitive pitch. The team...
Stagwell, led by CEO Mark Penn, launches Risk and Reputation Unit
With the midterm elections looming, holding group Stagwell, led by CEO Mark Penn, has launched a new consultancy designed to help business leaders navigate the complicated landscape of issues in today’s polarized world—political, social and policy—that will be front...
The Martin Agency adds three accounts without pitching them
After The Martin Agency’s new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21, the agency spent 2021 delivering its first work for those brands. On the new business front, the pipeline was cooler, but in 2022,...
PEOPLE
Urban One adds PR veteran Tony Robinson as Vice President, Corporate Communications
Urban One Silver Spring, MD, adds public relations veteran Tony Robinson as Vice President, Corporate Communications. Robinson brings 30 years of experience in radio and public/government affairs to the newly created role that will collaborate on internal and...
Nancy Barnes, top news exec, exits NPR
The top news executive at NPR is leaving the organization, an unexpected departure that coincides with a shake-up in the nonprofit media giant’s management structure. reports The Washington Post. Nancy Barnes, who took over NPR’s newsroom in 2018 as senior vice...
Michael O’Mara named president and COO of Clyde Group
Michael O’Mara has been named president and COO of Clyde Group and will report to CEO and founder Alex Slater. Working closely with Slater and Clyde Group’s leadership team, O’Mara, states a release, "will help lead strategic planning for the agency, managing...
Norman Goldberg, co-founder of D.C. ad agency Goldberg/Marchesano, dies at 81
Norman Goldberg, co-founder of Goldberg/Marchesano, a well-known D.C. advertising agency has died. According to his obituary, in 1967 Goldberg embarked on a career in advertising, ultimately forming Goldberg/Marchesano, a legendary Washington, D.C.-based...
WaPo and Poynter Institute announce 29 journalists of color selected for the 2022 Leadership Academy for Diversity in Media
In partnership with The Washington Post, the Poynter Institute announced the 29 journalists of color selected for the 2022 Leadership Academy for Diversity in Media. These leaders emerged from more than 150 applicants and, states a release, they represent some of...
Audi of America adds Whaewon Choi-Wiles as director of corporate communications
Audi of America, Herndon, VA, has appointed Whaewon Choi-Wiles as Director of Corporate Communications reporting to Audi of America's Senior Vice President and Chief Communications Officer Emilie Cotter. In her role, states a release, Choi-Wiles will lead...
Ruth Marcus becomes associate editor of The Washington Post
The Washington Post announced that Ruth Marcus will become an associate editor. In addition to continuing to serve on the editorial board, states The Post, "she will expand her weekly column to write more frequently on topics at the center of the national...
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MARKETING
Mindgrub handing out ice cream for 20th; Vitamin scores a big ROI; new MPT college funding program and imre announces more promotions
Baltimore's Vitamin reports that a campaign for commercial and general contracting firm High Mark Construction generated a nearly 900% return on ad spend in four months, where every ad dollar spent has seen an average return of $9.80 in new business. This followed the...
Agile Brand Guides series launches with The Agile Brand Guide to Customer Data Platforms
By Greg Kihlström The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in...
What is Marketing Maturity? And how to measure yours
By Brianna Martin, Director of Brand Marketing, Mighty Citizen "It isn’t just creation and promotion; it is a process as well. I think that’s what a lot of people forget.” Neil Patel Neil’s right. Marketing is not just a collection of projects, promotions, successes...
Marketing Mistake: Washington Commanders sell mugs with Washington state outline during home opener, states CBS Sports
It seems like the Washington Commanders "are still figuring out their place in the world, literally," reports CBS Sports, as during their season opener against the Jacksonville Jaguars, the team was selling mugs with the "W" logo in the middle of an outline of...
Companies and peeps happenings
Nasuti & Hinkle Creative Thinking is offering a pair of new services especially for startups and small to medium-sized businesses to help them grow market share and revenue. According to the firm, "Brand Sync Optimization will get your Brand, your Marketing and...
Contentware releases new AI-generated campaigns for lead gen
Marketers can now create lead generation marketing campaigns in minutes. Just because it’s summer doesn’t mean your campaigns stop. But the last thing you want to spend time on is the tedious, repetitive work of creating content for your marketing campaigns –...
ADVERTISING
TikTok increases character count In posts, improving its ad targeting capabilities
People increasingly turn to TikTok to search for information, states Marketing Daily, "using it as a visual search engine, even as the company faces a fine of approximately $29 million fine in the U.K. after privacy regulators found faults in the company’s handling of...
D.C.’s WTOP-FM was top billing U.S. radio station in 2021
In a streak lasting since 2014, Hubbard Radio, LLC’s WTOP-FM in Washington, D.C., was once again the top billing radio station in 2021, reports BIA. BIA estimates that WTOP-FM pulled $70 million in revenues in 2021, up 12.9% from $62 million in 2020. This surpasses...
Eli Meir Kaplan photographs WellSpan Cancer Institute’s advertising campaign
"When it comes to advertising campaigns for cancer institutes, it's important to strike the right balance between hope and realism. The images need to be both inspirational and informative, showing viewers that there is reason to hope while still acknowledging the...
Maryland updates from GAVIN, imre, MGH, Cyphers and BOC
GAVIN, a boutique brand communications agency serving regional, national and international clients in health care, education, government, and manufacturing, continues its strategic growth path with its debut on Inc. Magazine’s influential Inc. 5000 2022 list featuring...
Senator slams Google Ads
Sen. Richard Blumenthal (D-Conn.) is slamming Google Ads, saying it has a troubling record of not weeding out fraud and abuse and calling on the company to "pony up info in its ad practices and policies," reports Broadcasting & Cable. Blumenthal, like many on the...
ICF Next to bring its traditional advertising offerings to a close
In a story reported by Ewan Larkin of PR Week, Fairfax, VA-based ICF Next will be winding down sectors that have less client demand such as traditional advertising and platform-development offerings. According to Kris Tremaine, senior managing partner at ICF Next, the...
PR
Mindgrub handing out ice cream for 20th; Vitamin scores a big ROI; new MPT college funding program and imre announces more promotions
Baltimore's Vitamin reports that a campaign for commercial and general contracting firm High Mark Construction generated a nearly 900% return on ad spend in four months, where every ad dollar spent has seen an average return of $9.80 in new business. This followed the...
In the Spotlight: Susan Matthews Apgood, Lisa Matthews and Melissa Skolfield to be inducted into the PRSA National Capital Public Relations Hall of Fame
The Public Relations Society of America’s National Capital Chapter (PRSA NCC) announced three new inductees who will join the National Capital Public Relations Hall of Fame this fall as members of the class of 2022. Communications industry leaders Susan Matthews...
Muck Rack expands podcast function to showcase episodes dating back to the beginning of a podcast’s RSS feed
IAB forecasts the podcast industry will exceed $4B by 2024. As podcasts continue to gain popularity with PR pros, the ability to have the information upfront to determine if it's a fit for your organization has never been more important. Muck Rack's 2021 State of...
Muck Rack receives $180 million investment from Susquehanna Growth Equity
Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work, has received a $180 million Series A minority investment from Susquehanna Growth Equity...
Maryland News: imre adds pharma leaders; MPT announces HBCU week; promotions at Sage Growth Partners; Stoop Storytelling Series podcast to WYPR
Baltimore-based imre announced the addition of two senior leaders, Sam Ingram, Senior Vice President of Digital Experience, and Hui Tang as Head of Marketing Analytics. According to the announcement, Ingram brings valuable client-side perspective to imre’s Digital...
PR pros must face today’s fractured audience states Axios
Public relations isn't what it used to be, with social media, nontraditional publications and the influencer movement upending the traditional platforms of print, TV and radio, states a post on Axios. The post by Eleanor Hawkins on the future of PR states the...