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World Cup influenced “Rewind” ad by Elevation

World Cup influenced “Rewind” ad by Elevation

Elevation Ltd. created this soccer-themed TV ad called Rewind for CMS Healthcare.gov (CuidadoDeSalud.gov in Spanish).  The ad tells the story of a young man who gets injured playing "futbol" and doesn't have health insurance. Through a "rewind" effect we find out what...

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The lost art of the phone call

The lost art of the phone call

By Michael DeMos CEO, The C-360 Agency I can’t tell you how many times a day I look at my email and say, “This requires a phone call!” Often when I do call, I hear surprise on the other end. “Wow, you actually call people!” Or I get the opposite of surprise: “I knew...

PEOPLE

D.C.-area people in the news

D.C.-area people in the news

The National Endowment for Democracy (NED) named Leslie Aun as its first vice president of communications and public engagement. Aun brings more than two decades of global experience in media, communications, events management, and building partnerships in the...

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World Cup influenced “Rewind” ad by Elevation

World Cup influenced “Rewind” ad by Elevation

Elevation Ltd. created this soccer-themed TV ad called Rewind for CMS Healthcare.gov (CuidadoDeSalud.gov in Spanish).  The ad tells the story of a young man who gets injured playing "futbol" and doesn't have health insurance. Through a "rewind" effect we find out what...

PR

SEO myths, missteps and magic

SEO myths, missteps and magic

-- Pros share SEO tips at Mid-Atlantic Marketing Summit -- This post, presented in Axios Smart Brevity style as taught by Mike Allen during the Summit, is 388 words, a 2-minute, 50-second read.  As tempting as it sounds, SEO will not deliver instant results. No...

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