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Capitol Communicator is running an industry commentary series by Dennis Goris, president and creative director at Goris Communications. You can find more Brand Creep cartoons here: https://capitolcommunicator.com/c/brand-creep/.

NPR cancels podcasts amid major layoffs

NPR cancels podcasts amid major layoffs

NPR moved to cut 10% of its staff and stop production of a trio of acclaimed seasonal podcasts — Invisibilia, Louder Than a Riot and Rough Translation — as it seeks to close a "yawning budget gap that stands in excess of $30 million", states an NPR report. The...

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AGENCY

Crosby Promotes Four to Associate Vice President

Crosby Promotes Four to Associate Vice President

To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of Associate Vice President. The four, shown left to right in photo above, are: Jennifer Brohinsky was...

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MARKETING

Are you rebrand ready?

Are you rebrand ready?

By Tanya Nazarian, Senior Vice President, Growth, at Grafik There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a...

How great marketing is like a great sports team

How great marketing is like a great sports team

By HBP To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email or wide format—can be influential, their combined efforts will bring the best results. To make...

Salesforce announces Einstein GPT

Salesforce announces Einstein GPT

Salesforce has launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction. With Einstein GPT, Salesforce will transform every customer experience with...

12 nonprofit marketing trends for 2023

12 nonprofit marketing trends for 2023

As we begin 2023, there are a variety of nonprofit marketing factors to consider for the post-pandemic world. 2022 began with uncertainty in the wake of Delta variant surges and eventually new protocols, starting the transition back to normalcy. However, many...

ADVERTISING

PR

Propel launches AI assistant for PR

Propel launches AI assistant for PR

Propel, a PR management (PRM) technology company, has announced the launch of Amiga, the first AI assistant for PR professionals. Amiga, short for “Artificial Media Intelligence Generator and Assistant,” aims to address the pain points of researching media targets,...

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