Sign of the times: Network news talent may face salary cuts as a result of “rampant” media cost-cutting
Rampant cost-cutting across a media industry struggling to transition to the streaming era is coming for the sacred cows: star talent, reports the Wall Street Journal. At NBC, “Today” anchor Hoda Kotb, in photo, said late last month she is ending her run on the show....
8 virtual event marketing strategies for colleges to boost enrollment
Have you ever wondered how some colleges manage to catch the eye of students from all around the world? Well, virtual event marketing is the latest trend that's making waves. This strategy lets colleges throw open their doors to showcase what they've got, from...
Former White House speechwriter: Cut the ‘buzzwords and jargon; talk like a human’
You're asked to draft a five-minute speech the boss wants to deliver a week from today. Or, you’re assigned to write the executive director's welcome message for your organization’s annual report. In each case, you find yourself staring at a blank screen, trying to...
Top brands to speak at the Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
Subject matter experts from many of the top brands in the Mid-Atlantic region will convene at the Mid-Atlantic MarCom Summit ADWKDC on Wednesday, October 30, in Arlington, VA. Over 30 advertising, marketing, communications and media leaders from B2C, B2B, B2G,...
Brought to you by Capitol Communicator
Attorneys general for 13 states and D.C. to file lawsuit against TikTok over allegations its “addictive” content harms teen health
Attorneys general for 13 states and the District of Columbia will be filing a general lawsuit against the social media platform TikTok over allegations that its “addictive” content harms teen health, reports Audacy. The filing alleges that TikTok has been deceiving...
The Hill relaunches flagship morning newsletter
The Hill, billed as the country’s "definitive source for non-partisan political news and information," relaunched its flagship morning newsletter, Morning Report. This free daily newsletter brings readers inside “the room where it happens” and tackles the issues...
Toyota submits to social media pressure, reverses crucial policy, reports The Street
In a post on the social media platform X (formerly known as Twitter) on September 26, conservative influencer and anti-DEI activist Robby Starbuck — "the architect behind the latest wave of anti-DEI backlash," declared that "It is time to expose Toyota," reports The...
Tech culture columnist Taylor Lorenz exits WaPo to launch magazine
Taylor Lorenz, a Washington Post technology columnist, is leaving the paper to launch a new publication on Substack, bringing to a close a 2½-year stint, reports The Post. In an interview with the Hollywood Reporter, Lorenz said: “I just wanted to get out of legacy...
SPONSORS
CATEGORIES
AGENCY
Gladius Communications acquires D.C.-based Marcoux Strategies
Strategic communications consultancy Gladius Communications, based in Chapel Hill, North Carolina, acquired D.C.-based defense and aerospace technology communications firm Marcoux Strategies. According to a release, "Gladius is a strategic and transformation...
West Cary Group awarded contract with UVA
West Cary Group, based in Richmond, secured a two-year cooperative contract with the University of Virginia (UVA). Services include creative, branding, strategy, analysis, media buying, marketing, multimedia, public relations services, and digital campaigns that align...
TBC’s Nichole Baccala Ward named owner and CEO, Allan Charles retires as Baltimore-based agency marks 50 years
Baltimore-based creative agency TBC announced three major milestones: the agency’s 50th anniversary, the transition of agency ownership to its CEO, Nichole Baccala Ward and the retirement of co-founder Allan Charles. Ward is the first sole owner of the agency in its...
Three Lessons in the AI Evolution
By Robb Lee, SVP, Integrated Services at Yes& When it comes to AI, common feelings emerge: intimidation, fear, and empowerment just to name a few. Some are hesitant to admit they use AI, while others worry about standing out in a sea of AI-driven content. Yet,...
Crosby and Montage Marketing Group Form Mentor-Protégé Relationship and Joint Venture to Expand Services to Federal Government Agencies
Crosby Marketing Communications (Crosby), a leading integrated marketing agency, and Montage Marketing Group (Montage), a small business dedicated to authentically engaging diverse audiences, have established a Mentor-Protégé relationship approved by the U.S. Small...
D.C.-based Civitas Public Affairs Group acquired by Orchestra
O2 Investment Partners, through Orchestra, has made an investment in and partnered with D.C.-based Civitas Public Affairs Group. Civitas, states a release, "is a leading bipartisan policy and strategy advisory firm that works with many of the nation’s largest...
Omnicom acquires Reston, VA-based LeapPoint
Omnicom announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired Reston, VA-based LeapPoint, a digital advisory firm focused, states a release, on helping organizations "improve the orchestration and performance of their entire...
PEOPLE
D S Simon Media names Marisa Chez its National Business Development Manager
D S Simon Media adds Marisa Chez as its National Business Development Manager. In her role, states a release, Chez will help clients achieve success on their satellite media tour campaigns as she shares her deep knowledge of media strategy developed during prior...
WaPo’s Matea Gold and Krissah Thompson named to “35 for 35 News Industry Leaders” list
Washington Post managing editors Matea Gold, left in photo, and Krissah Thompson, right in photo, were honored at the International Women’s Media Foundation’s (IWMF) 35th annual Courage in Journalism Awards. To mark the 35th anniversary of the IWMF, states The Post,...
Veteran D.C.-area news anchor Adam Longo joins 7News/WJLA-TV
7News/WJLA-TV in D.C. announced that it added veteran D.C. area news anchor Adam Longo to its morning news team. Longo is no stranger to the D.C. market. The multi-award-winning journalist spent the previous nine years as an anchor and reporter at D.C.’s CBS...
Tech culture columnist Taylor Lorenz exits WaPo to launch magazine
Taylor Lorenz, a Washington Post technology columnist, is leaving the paper to launch a new publication on Substack, bringing to a close a 2½-year stint, reports The Post. In an interview with the Hollywood Reporter, Lorenz said: “I just wanted to get out of legacy...
People in the news: Brynne Krispin, Amanda Santiago and Larry O’Connor
Cause Fokus, a social media agency in Frederick, MD, announced that its founder and CEO, Brynne Krispin, pictured above, has been recognized by The Daily Record as one of this year's Leading Women Under 40. This award highlights, states a release, dynamic young women...
Katie Barr named President of Glen Echo Group
D.C.-based Glen Echo Group announced that Katie Barr, current COO and EVP, has been elevated to President. In addition to this leadership role, Barr will also work closely with Orchestra partners, representing the firm’s tech and innovation capabilities across the...
Keenan Austin Reed to become CEO of The Alpine Group effective Jan 1, 2025
The Alpine Group, based in D.C., announced that Keenan Austin Reed will be the firm’s Chief Executive Officer effective January 1, 2025. She will succeed Les Spivey, who has served as CEO and Managing Principal for over five years and will, states a release,...
Calendar
MARKETING
Lawsuit claiming Breyers “Natural Vanilla” ice cream did not contain natural vanilla results in almost $9 million settlement
U.S. customers who have bought Breyers Natural Vanilla ice cream over the past eight years may be eligible for cash payment in a nearly $9 million settlement against the ice cream company, reports USA Today. According to the court’s news release, the lawsuit alleges...
Monumental Sports & Entertainment names United Airlines its Global Airline Partner
Multiyear, exclusive deal includes branding and integration opportunities with the Washington Capitals, Washington Wizards, Washington Mystics, Capital One Arena and Monumental Sports Network Monumental Sports & Entertainment (MSE) announced that United Airlines...
CareFirst adds Crystal Calloway Mitchell as VP; MPT’s Schupak honored; Imre welcomes LaRosa and Baldwin
CareFirst BlueCross BlueShield (CareFirst) in Ownings Mills named Crystal Calloway Mitchell, in main photo, as vice president of communications. According to an announcement, Mitchell will strategically lead and develop internal and external communications in this...
FTC cracks down on deceptive AI claims and schemes
The Federal Trade Commission is taking action against multiple companies that have relied on artificial intelligence as a way to supercharge deceptive or unfair conduct that harms consumers, as part of its new law enforcement sweep called Operation AI Comply. One of...
Washington Capitals ink multi-year partnership with TikTok
The Washington Capitals ownership group, Monumental Sports and Entertainment (MSE), announced a multi-year partnership with one of the world’s largest social media platforms. TikTok is now an official partner of the Capitals with numerous branding and sponsorship...
Commanders Field in Landover, MD, formerly FedEx Field, becomes Northwest Stadium
The Washington Commanders announced a stadium naming-rights deal with Northwest Federal Credit Union. The facility in Landover, Md, will be called Northwest Stadium. The eight-year agreement runs through 2031 and is effective for the 2024 season. According to Reuters,...
ADVERTISING
Here’s how RPA can boost your advertising strategies: Quick Tips for Success
In the fast-paced world of advertising, efficiency and creativity often go hand in hand. As businesses strive to capture audience attention, many are turning to innovative solutions like robotic process automation (RPA) to enhance their strategies. RPA simplifies the...
Lawsuit claiming Breyers “Natural Vanilla” ice cream did not contain natural vanilla results in almost $9 million settlement
U.S. customers who have bought Breyers Natural Vanilla ice cream over the past eight years may be eligible for cash payment in a nearly $9 million settlement against the ice cream company, reports USA Today. According to the court’s news release, the lawsuit alleges...
Broadcasters say massive 2024 election spending won’t hurt PSA airings
We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties spent over $5 billion thru Labor Day 2024 on broadcast advertising as part of this hotly contested election. As a result,...
Home Depot to pay nearly $2 million to settle civil complaint regarding false advertising and unfair competition
Home Depot will pay nearly $2 million to settle a civil complaint from multiple California district attorneys, alleging the company took part in false advertising and unfair competition, reports DC News Now. The company has to pay $1.7 million in civil penalties as...
Celebrated ad executive Cary Hatch retiring from Hart, Inc
By Debra Silimeo Cary Hatch, one of the Capital region’s most celebrated advertising executives, is retiring from Hart, Inc. Hatch sold her DC-based agency, MDB Communications, to Hart two years ago. “From the very beginning of my advertising career, I’ve been...
Direct Mail vs. Digital Advertising: Which is more effective?
In today’s rapidly evolving marketing landscape, businesses are constantly evaluating the effectiveness of direct mail and digital advertising. Both methods offer unique advantages depending on the goals of the campaign, industry, and target audience. Cost of Direct...
PR
D S Simon Media names Marisa Chez its National Business Development Manager
D S Simon Media adds Marisa Chez as its National Business Development Manager. In her role, states a release, Chez will help clients achieve success on their satellite media tour campaigns as she shares her deep knowledge of media strategy developed during prior...
WWPR names Aba Blankson its Woman of the Year
Washington Women in Public Relations announced that Aba Blankson, center in photo, has been named its Woman of the Year. The announcement was made at the 35th Washington Women in Public Relations Woman of the Year Award Luncheon on Friday, Oct. 4, in D.C. According...
CareFirst adds Crystal Calloway Mitchell as VP; MPT’s Schupak honored; Imre welcomes LaRosa and Baldwin
CareFirst BlueCross BlueShield (CareFirst) in Ownings Mills named Crystal Calloway Mitchell, in main photo, as vice president of communications. According to an announcement, Mitchell will strategically lead and develop internal and external communications in this...
Many journalists consider quitting because of workload, salary and the expectation they always must be “on,” finds Muck Rack survey
More than half of journalists in the U.S. considered quitting their job this year due to exhaustion or burnout, according to a new report by Muck Rack, reports Poynter. Muck Rack surveyed 402 journalists in August and found that 40% have previously quit a job due to...
WWPR names three finalists for its Woman of the Year Award
Washington Women in Public Relations announced three finalists for its Woman of the Year Award. WWPR states the finalists are: Debbi Jarvis – As a Vice President and Chief Communications Officer, Debbi set a new course for creativity, strategy and execution at...
Former White House speechwriter: Cut the ‘buzzwords and jargon; talk like a human’
You're asked to draft a five-minute speech the boss wants to deliver a week from today. Or, you’re assigned to write the executive director's welcome message for your organization’s annual report. In each case, you find yourself staring at a blank screen, trying to...