Edelman: “Brands Should Find Solutions Instead of Selling Passion or Image”

By Richard Edelman, CEO, Edelman Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. We interviewed 12,000 people in Brazil, Canada, China, France, Germany, India, Italy, Japan, South Africa, South Korea, the UK and U.S. This follows on a study that we […]




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