David Fuscus and Sharon Reis to be inducted into National Capital Public Relations Hall of Fame on Dec. 12
The Public Relations Society of America - National Capital Chapter (PRSA NCC) will induct David Fuscus and Sharon Reis into the National Capital Public Relations Hall of Fame. Fuscus and Reis will be honored at the 55th National Capital Public Relations Hall of Fame...
Kristen Cavallo, CEO of Martin Agency and MullenLowe Global, named 2023 Virginia Business Person of the Year
In her roughly five-year tenure as its CEO, Richmond-based advertising firm The Martin Agency has added a slew of major accounts, including Fortune 500 used car retailer CarMax and Fortune 1000 food delivery platform DoorDash. And top trade publications have named...
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Crosby Marketing announces recipients of scholarship program with Anne Arundel Community College
Crosby Marketing Communications announced its latest group of six Anne Arundel Community College students to participate in the Crosby Marketing Scholars Program. Started in 2022, the $100,000 scholarship program seeks to create greater opportunities for students from...
Videoconferencing should be a complement to face-to-face interaction, not a substitute to it
Does a videoconference leave you drained and listless? If so, states The Washington Post, you’re not the only one: According to The Post, since videoconferencing skyrocketed in popularity with the early days of the pandemic, "use of such technology has soared. So...
AAF DC announces call for entries for first tier of American Advertising Awards
The American Advertising Federation DC (AAF DC) announced its Call for Entries for the first tier of its American Advertising Awards. Each year, AAF DC hosts the American Advertising Awards to recognize and reward the creative spirit of excellence in the art of...
Charles Peters, founder and editor of Washington Monthly, dies at 96
Charles Peters, founder and longtime editor of Washington Monthly, a bimonthly, nonprofit magazine, has died at age 96. According to The Washington Post, he considered himself "the Don Quixote of journalism. On an anemic budget, he guided a low-circulation but...
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AGENCY
Kristen Cavallo, CEO of Martin Agency and MullenLowe Global, named 2023 Virginia Business Person of the Year
In her roughly five-year tenure as its CEO, Richmond-based advertising firm The Martin Agency has added a slew of major accounts, including Fortune 500 used car retailer CarMax and Fortune 1000 food delivery platform DoorDash. And top trade publications have named...
“Bill” Holleran, founder and president of Holleran Communications, dies at 73
Bill Holleran, founder and president of Holleran Communications, Gaithersburg, MD, died on November 2 at age 73. Joyce Bosc, president and CEO of Boscobel Marketing Communications, shared the following tribute: Bill was a master wordsmith and excellent communicator in...
Crosby Marketing announces recipients of scholarship program with Anne Arundel Community College
Crosby Marketing Communications announced its latest group of six Anne Arundel Community College students to participate in the Crosby Marketing Scholars Program. Started in 2022, the $100,000 scholarship program seeks to create greater opportunities for students from...
D.C.-based Spectrum Science acquires CrowdPharm and Hot Iron Health
Spectrum Science, a D.C.-based integrated healthcare and scientific marketing, communications and media firm focused on the pharmaceutical, biotech and broader life science industries, announced the acquisition of CrowdPharm, a full-service healthcare advertising...
Response Labs expands data and strategy team
By Response Labs Response Labs has added Sakia, a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s skilled in adapting to changing priorities, building strong relationships, and driving revenue growth through...
The power of customer segmentation and targeting during Black Friday
By Response Labs In the dynamic landscape of digital marketing, one strategy stands out as a true game-changer: customer segmentation and targeting through a robust Customer Relationship Management (CRM) system. At Response Labs, we understand the immense potential...
State of Wikipedia report for November 2023
By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is mostly due to one factor, detailed below. October saw a very specific trend: an increase in new pages created and published - which subsequently...
Creatives blast Visit Baltimore’s choice of Tampa agency
"Excited and honored" vs. "incredibly sad and ridiculous" A decision by Visit Baltimore, the city's official sales and marketing arm, to select Tampa-based Spark as its creative marketing agency of record has generated a backlash from members of the local creative...
PEOPLE
Kristen Cavallo, CEO of Martin Agency and MullenLowe Global, named 2023 Virginia Business Person of the Year
In her roughly five-year tenure as its CEO, Richmond-based advertising firm The Martin Agency has added a slew of major accounts, including Fortune 500 used car retailer CarMax and Fortune 1000 food delivery platform DoorDash. And top trade publications have named...
U.S. News & World Report announces promotions
U.S. News & World Report announced the promotion of the following senior leaders in the D.C.-based media company: Kate O’Donnell assumes the role of Senior Vice President, Communications & Brand Strategy. In this role, O’Donnell, above, oversees all aspects...
David Fuscus and Sharon Reis to be inducted into National Capital Public Relations Hall of Fame on Dec. 12
The Public Relations Society of America - National Capital Chapter (PRSA NCC) will induct David Fuscus and Sharon Reis into the National Capital Public Relations Hall of Fame. Fuscus and Reis will be honored at the 55th National Capital Public Relations Hall of Fame...
“Bill” Holleran, founder and president of Holleran Communications, dies at 73
Bill Holleran, founder and president of Holleran Communications, Gaithersburg, MD, died on November 2 at age 73. Joyce Bosc, president and CEO of Boscobel Marketing Communications, shared the following tribute: Bill was a master wordsmith and excellent communicator in...
Matt Goddard, visionary digital marketing CEO and co-founder of R2i, dies at 53
Matt Goddard, a pioneering leader in the digital marketing industry and former CEO and founder of Baltimore's R2i, has died at age 53. Goddard co-founded R2integrated (later known as R2i) in 2005 with Chris Chodnicki and Dave Taub. Under Goddard's and his partners'...
Charles Peters, founder and editor of Washington Monthly, dies at 96
Charles Peters, founder and longtime editor of Washington Monthly, a bimonthly, nonprofit magazine, has died at age 96. According to The Washington Post, he considered himself "the Don Quixote of journalism. On an anemic budget, he guided a low-circulation but...
Response Labs expands data and strategy team
By Response Labs Response Labs has added Sakia, a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s skilled in adapting to changing priorities, building strong relationships, and driving revenue growth through...
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MARKETING
New Merkle Report Predicts Seismic Shifts for B2B by 2030
Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has released its new report, B2B Futures: The View From 2030. Merkle's analysis highlights four seismic shifts it predicts will transform the B2B sector by 2030: the...
Georgetown Basketball signs marketing agreement to promote D.C. restaurant
The Georgetown Hoyas men's basketball program - "one of the historically strongest brands in college basketball - might not feature the big names of rosters past, but collective Hoyas Rising combined the strength of all 15 athletes together to coordinate a NIL deal...
A new, improved website identity for AMA Baltimore
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the launch of a new, improved website identity to provide a better user experience for our marketing, advertising, and creative community in the greater Baltimore area. The new identity has...
MarCom Summit DC brings more than 500 communicators together for networking and learning on key industry topics of this year and next
By Robert Udowitz, co-producer MarCom Summit and Principal of RFP Associates The MarCom Summit DC 2023 on November 2 proved to be a gathering of innovative minds and industry leaders, marking a significant milestone in the world of marketing and communications. More...
New Agile Brand Guide helps marketers create more effective content at scale with Generative AI
By Greg Kihlström The latest book in its Agile Brand Guides series educates marketers on how to create text, image, and video content using artificial intelligence-based tools and platforms While there is a lot of conversation around artificial intelligence (AI) and...
Mastering Lead Scoring: A Quick-win Strategy for Customer Segmentation
By Juliana Spadaro, Response Labs Lead generation is certainly important, but it’s also a domain where care and thoughtfulness are essential. This is where lead scoring steps in, a strategy that empowers marketers to prioritize and focus their efforts on the most...
ADVERTISING
The Washington Post to pause X advertising
The Washington Post will pause its advertising on X, a spokesperson told Washingtonian. The decision, continues Washingtonian, follows owner Elon Musk’s bizarre embrace of the utterly debunked “Pizzagate” conspiracy theory and that "It’s not really worth going into...
Mars revives ads to engage and inspire climate action
Mars, Incorporated, McLean, VA, launched "a first-of-its-kind digital and out-of-home campaign that 'reuses' fan-favorite advertisements giving them a second life with new messages of hope and progress" around climate, states a release. The campaign, titled "Healthy...
AAF DC announces call for entries for first tier of American Advertising Awards
The American Advertising Federation DC (AAF DC) announced its Call for Entries for the first tier of its American Advertising Awards. Each year, AAF DC hosts the American Advertising Awards to recognize and reward the creative spirit of excellence in the art of...
Nearly 300 brands cut X advertising
Of nearly 261 companies that spent over $1 million on advertising on X/Twitter from January 2022 to October 2023, 86% of them have reduced ad spending on the platform, according to estimates from MediaRadar, reports MediaDailyNews. Brand-safety concerns remain a major...
X sues D.C.-based Media Matters alleging it was driving advertisers from the social media platform formerly known as Twitter
Elon Musk "made good on his promise to sue Media Matters, filing a federal lawsuit that accuses the left-leaning watchdog group and one of its reporters of doctoring images in an article that showed ads for major corporations next to posts depicting hate speech on X,...
Creatives blast Visit Baltimore’s choice of Tampa agency
"Excited and honored" vs. "incredibly sad and ridiculous" A decision by Visit Baltimore, the city's official sales and marketing arm, to select Tampa-based Spark as its creative marketing agency of record has generated a backlash from members of the local creative...
PR
David Fuscus and Sharon Reis to be inducted into National Capital Public Relations Hall of Fame on Dec. 12
The Public Relations Society of America - National Capital Chapter (PRSA NCC) will induct David Fuscus and Sharon Reis into the National Capital Public Relations Hall of Fame. Fuscus and Reis will be honored at the 55th National Capital Public Relations Hall of Fame...
Public Relations Society of America National Capital Chapter announces 2024 leadership, Karin Drinkhall named president
The Public Relations Society of America National Capital Chapter (PRSA NCC) announced its incoming leaders for 2024. The 2024 board will be led by Karin Drinkhall, Director of Communications at CNA Corporation. “I am grateful and enthusiastic for the opportunity to...
State of Wikipedia report for November 2023
By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is mostly due to one factor, detailed below. October saw a very specific trend: an increase in new pages created and published - which subsequently...
Alisa Valudes Whyte, CEO & Senior Partner, Merritt Group, named WWPR’s 2023 Washington Woman of the Year
Alisa Valudes Whyte, CEO & Senior Partner, Merritt Group, center in photo, was named Washington Women in Public Relations (WWPR) 2023 Washington Woman of the Year. The two other finalists Susan Matthews Apgood, Executive Vice President, Client Engagement &...
Washington Commanders’ CCO to discuss navigating crisis communications at MarCom Summit on Nov 2
In the world of sports, crises can emerge unexpectedly, from player controversies to organizational challenges and beyond. It’s no secret that the Washington Commanders have navigated their fair share of storms, and their CCO has been at the forefront of these...
“PR Flacks Are Looking For Mentions in Podcasts,” reports Publishers Daily
Journalists and publications are increasingly being pitched by PR people to get mentioned in their podcasts, reports Publishers Daily In Q3 2023, continued Publishers Daily, "there was a 53.19% increase in the number of pitches to podcasts over Q2, according to Q4...