The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
By Response Labs In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers. One such innovation that has gained significant traction in recent years is gamification. Gamification, the...
Keynote speakers and agenda announced for Mid-Atlantic MarCom Summit and ADWKDC23
On November 2, 2023, at Capital One Hall in Tysons, VA, the Mid-Atlantic's advertising, marketing, public relations and media professionals will convene for the Mid-Atlantic MarCom Summit and ADWKDC23. The Summit is the merger of the former Mid-Atlantic Marketing...
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Press triumphs over politicians at NPC’s 2023 Spelling Bee
Journalists triumphed over lawmakers in the 2023 Press vs. Politicians Spelling Bee. Amy Wang, above, a national politics reporter at The Washington Post and defending champion, won for a second consecutive year. The event was held September 20 at the National Press...
Washington Post becomes first news publisher to partner with Panera
The Washington Post has become the first news publisher to partner with the Panera Bread Unlimited Sip Club and will provide six months of Washington Post digital access for free for members of Panera’s Unlimited Sip Club. Now, states The Post, members of the beverage...
AARP joins D.C. Pickleball Team as sponsor
D.C. Pickleball Team (DCPT), D.C.'s first professional pickleball team in Major League Pickleball (MLP), announced AARP as a sponsor and will be featured prominently on players’ jerseys. Given how important community impact is for both brands, states a release, the...
Storm Smith named to Ad Age’s 2023 40 Under 40
Storm Smith, Gallaudet University Director of Storytelling and alumna, has been named to Ad Age's 2023 40 Under 40. Ad Age's annual 40 Under 40 is a list, states a release from Gallaudet, that honors "marketing and media trailblazers who have made significant...
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The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
By Response Labs In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers. One such innovation that has gained significant traction in recent years is gamification. Gamification, the...
A name change for Harvey as Chapter 11 plays out
The Harvey Agency has announced its decision to rebrand itself after filing for Chapter 11 bankruptcy protection on June 30. In posts on social media, the Baltimore-based agency revealed its new name: Humble & Wallop. Clients and partners were privy to the news a...
Baltimore updates: senior leadership appointments at imre; new hires at Warschawski and Sage Growth Partners
imre announced two key appointments to its senior leadership team. Machelle Henks is appointed Executive Vice President of Strategy and Shannon Moylan as Senior Vice President of Public Relations. Henks is a veteran marketing and communications strategist of over 20...
The seven habits of highly effective content strategists
To connect with audiences in crowded (and increasingly noisy) markets, professionals rely on strategic custom content By John Pulley, Yes& Being heard above the din of a crowded market is a challenge, yet savvy marketing communications pros know that expertly...
D.C.-area agency updates: RedPeg Marketing, ROKK Solutions and The Alpine Group
RedPeg Marketing has joined Dawn, a portfolio of independent agencies that work together to serve clients. RedPeg was formed in 1995 and is led by CEO Brad Nierenberg. Clients include Nike Marriott, Meta, Geico and others. According to MediaPost, Dawn was formed in...
Where talent meets heart: Cade Martin’s creative journey with hair & makeup stylist Dean Krapf and friends
By Cade Martin Dean Krapf is a hair and makeup stylist, which is how we originally met. When you work with good people, they can become great friends. So, when Dean asked if I was interested in collaborating on a project for Lluminaire Salon in Towson, Maryland, which...
Amber Macdonald, former Special Assistant to President Biden and longtime chief speechwriter to First Lady Dr. Jill Biden, joins SKDK
SKDK announced that Amber Macdonald, former Special Assistant to President Biden and longtime chief speechwriter to First Lady Dr. Jill Biden, is joining the firm’s Executive Communications practice. Macdonald will co-lead the message development, ghostwriting, and...
Unveiling the Creative and Data-Driven World of Tess Thompson: From Garlic to Email Development
By Response Labs Meet the newest member of the Response Labs team, Senior Email Developer Tess Thompson! Sourcing from 10 years of email development, Tess is passionate about data-driven email-based consumer experiences. Her main focus lies in accessibility practices,...
PEOPLE
Press triumphs over politicians at NPC’s 2023 Spelling Bee
Journalists triumphed over lawmakers in the 2023 Press vs. Politicians Spelling Bee. Amy Wang, above, a national politics reporter at The Washington Post and defending champion, won for a second consecutive year. The event was held September 20 at the National Press...
Storm Smith named to Ad Age’s 2023 40 Under 40
Storm Smith, Gallaudet University Director of Storytelling and alumna, has been named to Ad Age's 2023 40 Under 40. Ad Age's annual 40 Under 40 is a list, states a release from Gallaudet, that honors "marketing and media trailblazers who have made significant...
Kenneth Moton joins WTTG Washington as news anchor
Network veteran Kenneth Moton is joining WTTG Washington as an evening and late-news anchor. He begins September 25 and will anchor the weekday 6 p.m. newscast with Angie Goff, and the 11 p.m. news with Marina Marraco. He will also report for other Fox 5 newscasts....
Baltimore Orioles add Kerry Watson as EVP Public Affairs
The Baltimore Orioles announced the hire of Kerry Watson as Executive Vice President, Public Affairs. Watson joins the Orioles organization in a newly created position, where he will oversee the club’s government affairs, communications, community development, and...
AAF DC announces leadership team for 2023-2024; Gretchen Carswell named president
The American Advertising Federation DC Chapter (AAF DC) announced its officers and directors for 2023-2024, featuring people from prominent area agencies, in-house teams, media representatives, freelancers and more. AAF DC has elected Gretchen Carswell as President....
U.S. News & World Report names Dafna Linzer editorial director and executive vice president
U.S. News & World Report, based in D.C., announced that Dafna Linzer has joined the company as its editorial director and executive vice president. In this role, Linzer will be responsible for editorial and business strategies that further engage consumers,...
Booz Allen Hamilton adds Brian Hale as vice president of public relations
Booz Allen Hamilton, McLean, Va, announced that Brian Hale has joined the firm as vice president of public relations. Hale brings more than 25 years of experience working as a strategic communications leader across federal law enforcement, national intelligence...
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MARKETING
The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
By Response Labs In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers. One such innovation that has gained significant traction in recent years is gamification. Gamification, the...
AARP joins D.C. Pickleball Team as sponsor
D.C. Pickleball Team (DCPT), D.C.'s first professional pickleball team in Major League Pickleball (MLP), announced AARP as a sponsor and will be featured prominently on players’ jerseys. Given how important community impact is for both brands, states a release, the...
The Washington Post and Compass Coffee brew “The Post Roast”
The Washington Post and Compass Coffee announced the release of “The Post Roast,” a collaborative coffee blend in celebration of The 7, The Post’s flagship newsletter and podcast. The 7 newsletter reaches over a million subscribers, while the podcast was featured as...
Disconnect between consumers and marketers makes for major marketing misses
The disconnect between how consumers and marketers see things has produced some major marketing misses recently, states Inside Radio. Now a new study conducted by Morning Consult and Advertiser Perceptions documents the growing disparity between consumer values and...
New podcast from The Agile Brand discusses factors driving business innovation
The Innovation Economy launches with three distinct looks at the future of work From the creators of the award-winning The Agile Brand with Greg Kihlström podcast, now in its fifth year with 400+ episodes and nearly 1.5 million downloads, comes a new show that is...
Five ways restaurants can leverage back-to-school marketing
By Response Labs As the summer winds down and the scent of fresh school supplies fills the air, it’s a clear sign that back-to-school season is upon us. For restaurant marketers, this bustling time presents a golden opportunity to connect with families, students, and...
ADVERTISING
A name change for Harvey as Chapter 11 plays out
The Harvey Agency has announced its decision to rebrand itself after filing for Chapter 11 bankruptcy protection on June 30. In posts on social media, the Baltimore-based agency revealed its new name: Humble & Wallop. Clients and partners were privy to the news a...
Where talent meets heart: Cade Martin’s creative journey with hair & makeup stylist Dean Krapf and friends
By Cade Martin Dean Krapf is a hair and makeup stylist, which is how we originally met. When you work with good people, they can become great friends. So, when Dean asked if I was interested in collaborating on a project for Lluminaire Salon in Towson, Maryland, which...
VA and Ad Council release PSAs to reduce suicides by military veterans
The U.S. Department of Veterans Affairs and the Ad Council released public service advertisements (PSAs) for their ongoing national campaign: "Don't Wait. Reach Out." Since 2021, the campaign has encouraged military veterans who are struggling with mental health...
Tubi, Fox’s free ad-supported streaming service, tops 74 million monthly active users
Tubi, Fox’s free ad-supported streaming service, said it has topped 74 million monthly active users, reports Broadcasting+Cable. Viewers logged nearly 4 billion streaming hours on Tubi in 2023 through the end of June, the company said. "Tubi is now watched as much as...
Ocean City’s marketing agency expands focus to attract full-time residents and workers
BVK, the marketing agency for Ocean City, Maryland, is expanding its focus to a more permanent clientele, reports OC Today. At a meeting in Ocean City, representatives of marketing firm BVK teased the agency’s latest efforts to transform the new “Somewhere to Smile...
Army launches “First Steps” marketing campaign, billed as most authentic portrayal of what it means to be a Soldier
The U.S. Army launched a marketing campaign that shows young Americans how they can start their journey to "Be All You Can Be." According to a release, "First Steps" is the Army's most authentic portrayal of what it means to be a Soldier, "offering an up-close,...
PR
Clubhouse Media Group adds Under Armour for social media; BPRC announces slate of officers; news from WBAL-TV, Baltimore Business Journal and Warschawski
Clubhouse Media Group, Inc. a social media firm and digital agency based in Los Angeles, announced a brand promotional deal with Baltimore-based Under Armour. "Under Armour is a major league brand", said Amir Ben-Yohanan, CEO of CMGR. "Its always exciting when our...
Press release distribution services company offers tips on producing successful press releases
Successful press releases feature a newsworthy angle and the proper format, says Newswire, a press release distribution services company. To achieve the latter, the company suggests organizations use the inverted pyramid to properly structure their information to...
Baltimore updates: senior leadership appointments at imre; new hires at Warschawski and Sage Growth Partners
imre announced two key appointments to its senior leadership team. Machelle Henks is appointed Executive Vice President of Strategy and Shannon Moylan as Senior Vice President of Public Relations. Henks is a veteran marketing and communications strategist of over 20...
Elite Creative makes Inc. 5000 list; news from MPT, Warschawski and Flywheel Digital
Elite Creative, specializing in content writing, communications strategy, and publishing services, announced that it has been named to the Inc. 5000 annual ranking of the fastest-growing private companies in the United States for the third year in a row. "When I...
The Alliance of Motion Picture and Television Producers hires D.C.-based crisis PR agency
The Alliance of Motion Picture and Television Producers hired the Levinson Group, "a well-known crisis management firm based in Washington, to support its communication strategy as the dual strike by actors and writers continues, according to an insider with knowledge...
212 Communications releases Swifty series on “Not Your Parents’ PR” podcast; Intrinsic Digital makes Inc. 5000 list; Sage Growth Partners adds to team
All eyes are on Taylor Swift right now as she closes the first U.S. leg of the Eras tour. To examine her history in the headlines, Baltimore-based 212 Communications released a three-part Taylor Swift Series on its podcast, "Not Your Parents’ PR." Hosted by superfan...