Tanya Black named vice president and news director at WJZ in Baltimore
Tanya Black, a longtime news executive at CBS Stations-owned WJZ Baltimore, was named vice president and news director, overseeing news at the station, the CBS News Baltimore streaming channel and CBSBaltimore.com. The Baltimore-area native has spent her entire...
Podcasting continues to be one of the fastest-growing digital channels, states IAB U.S. Podcast Advertising Revenue report
Following a year of unprecedented growth for the overall digital advertising industry in 2021, 2022 was a year of headwinds related to a slowing economy resulting in pullbacks on advertising and marketing spend, reports IAB. Despite these macroeconomic factors,...
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Key School senior Isabel Littmann wins $5,000 Crosby Marketing & Media Studies Scholarship
Key School senior Isabel Littmann has received the 2023 Crosby Marketing & Media Studies Scholarship. The $5,000 award is given each year through the Scholarships for Scholars program to a high school senior who has displayed the attributes and academic rigor...
Vandana Sinha, WBJ Editor-in-Chief, promoted to regional editor with American City Business Journals
Washington Business Journal Editor-in-Chief Vandana Sinha, an employee of the news organization for just shy of two decades, has accepted a regional editor position within the American City Business Journals chain, where she will support multiple local newsrooms in...
National Crime Prevention Council, with Red Thinking
By Red Thinking Empathy is emotional jet fuel, and here at Red Thinking, we always lead with heart. So, when The National Crime Prevention Council came calling in 2022 wanting help with their “Go For Real - Say No To Dupes” campaign, the first thing we said was,...
ZIPS Cleaners® taps Response Labs to steward and enhance omnichannel CRM
By Juliana Spadaro, Response Labs ZIPS Cleaners, a business that disrupted and optimized the dry cleaning and laundry industry, is entrusting stewardship of their HubSpot CRM platform and strategy and programmatic paid media efforts to Response Labs. With a desire to...
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Key School senior Isabel Littmann wins $5,000 Crosby Marketing & Media Studies Scholarship
Key School senior Isabel Littmann has received the 2023 Crosby Marketing & Media Studies Scholarship. The $5,000 award is given each year through the Scholarships for Scholars program to a high school senior who has displayed the attributes and academic rigor...
D.C.-area agency updates: AKQA, Dorst MediaWorks and Montage Marketing Group
AKQA, an international digital design and communications agency with a D.C. office, has been named Digital Agency Global Network of the Year in Campaign’s Global Agency of the Year Awards, recognising the world’s most accomplished agencies. The jury cited that part...
Cade Martin honored by Communication Arts magazine for Best-in-Show in 2023 Photography Competition for International Spy Museum branding campaign
Cade Martin has been honored by Communication Arts magazine for Best-in-Show in the 2023 Photography competition. According to the award-winning photographer: "This is really special and very exciting. "And thank you Communication Arts, as always, for a steadfast...
National Crime Prevention Council, with Red Thinking
By Red Thinking Empathy is emotional jet fuel, and here at Red Thinking, we always lead with heart. So, when The National Crime Prevention Council came calling in 2022 wanting help with their “Go For Real - Say No To Dupes” campaign, the first thing we said was,...
Blakley Joins Your Public Radio; Freidenberg to Transamerica; News from MPT, Warschawski and GKV
Your Public Radio recently named Jonathan Blakley as chief content officer of WYPR/WTMD and announced the promotion of Tyler Laporte to assistant program director at WTMD. With more than 30 years of experience, Blakley’s long and successful career has included various...
ZIPS Cleaners® taps Response Labs to steward and enhance omnichannel CRM
By Juliana Spadaro, Response Labs ZIPS Cleaners, a business that disrupted and optimized the dry cleaning and laundry industry, is entrusting stewardship of their HubSpot CRM platform and strategy and programmatic paid media efforts to Response Labs. With a desire to...
Liquified Creative wins award for work with DeCaro Auctions International
Liquified Creative receives a 2023 Communicator Award of Distinction for successful integrated and multi-channel marketing campaign. Liquified Creative received a 2023 Communicator Award of Distinction for their promotional campaign surrounding the absolute auction of...
Swiss PR and advisory firm Leidar enters D.C. market with LEVICK staff
Leidar, an international public relations and advisory firm, announced its expansion into the United States with the opening of new offices in Washington, D.C., and NYC. According to a release, Leidar "assists clients in navigating complex communications challenges,...
PEOPLE
Key School senior Isabel Littmann wins $5,000 Crosby Marketing & Media Studies Scholarship
Key School senior Isabel Littmann has received the 2023 Crosby Marketing & Media Studies Scholarship. The $5,000 award is given each year through the Scholarships for Scholars program to a high school senior who has displayed the attributes and academic rigor...
Tanya Black named vice president and news director at WJZ in Baltimore
Tanya Black, a longtime news executive at CBS Stations-owned WJZ Baltimore, was named vice president and news director, overseeing news at the station, the CBS News Baltimore streaming channel and CBSBaltimore.com. The Baltimore-area native has spent her entire...
People in the D.C. spotlight: Brian McGhee, Candace Queen and Tyler Watson
Radio One Washington DC adds Brian McGhee as Director of Sales. McGhee, above, brings extensive management and sales experience from his previous roles as Market President and General Manager for Townsquare Media in Rockford, IL, and positions with Max Media and...
Vandana Sinha, WBJ Editor-in-Chief, promoted to regional editor with American City Business Journals
Washington Business Journal Editor-in-Chief Vandana Sinha, an employee of the news organization for just shy of two decades, has accepted a regional editor position within the American City Business Journals chain, where she will support multiple local newsrooms in...
Martha M. Boudreau, EVP, Chief Communications & Marketing Officer at AARP, named one of Ad Age’s 2023 Leading Women
Martha M. Boudreau, EVP, Chief Communications & Marketing Officer at D.C.-based AARP, has been named one of Ad Age’s 2023 Leading Women. On LinkedIn, Boudreau states: "I am honored to share that Ad Age has included me in its class of 2023 Leading Women. It’s...
Sam Zell, former owner of The Sun and Tribune Co., dies at age 81
Sam Zell, a Chicago real estate magnate and son of Holocaust survivors, passed away on May 18 at the age of 81. As the owner of the Baltimore Sun when he purchased Tribune, Zell left an indelible mark on the media landscape with his turbulent leveraged buyout in the...
Jeff Wilson, APR, to be honored June 7 by PRSA Richmond with Excellence in Public Relations Award
Jeff Wilson, APR, is being honored by PRSA Richmond as this year's Excellence in Public Relations Award winner. The award, being presented June 7 at the 76th Virginia Public Relations Awards in Richmond, recognizes the achievement of a seasoned public relations...
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MARKETING
Podcasts return between $4 and $6 for every dollar spent, states study of ad buyers
Identifying a medium’s return on ad spend is tricky, but Acast set out to do just that, reports Inside Radio. After conducting a study with 250 advertisers and marketers, it says two-thirds (67%) of podcast ad buyers say that every $1 spent on podcasts returns between...
National Crime Prevention Council, with Red Thinking
By Red Thinking Empathy is emotional jet fuel, and here at Red Thinking, we always lead with heart. So, when The National Crime Prevention Council came calling in 2022 wanting help with their “Go For Real - Say No To Dupes” campaign, the first thing we said was,...
Two senators investigating if Anheuser-Busch’s partnership with trans influencer Dylan Mulvaney violates Beer Institute’s guidelines prohibiting marketing to underage individuals
U.S. Senate Commerce Committee Ranking Member Ted Cruz (R-Texas) and Sen. Marsha Blackburn (R-Tenn.), Ranking Member of the Subcommittee on Consumer Protection, Product Safety, and Data Security, haved opened an investigation into and called on the beer industry’s...
Blakley Joins Your Public Radio; Freidenberg to Transamerica; News from MPT, Warschawski and GKV
Your Public Radio recently named Jonathan Blakley as chief content officer of WYPR/WTMD and announced the promotion of Tyler Laporte to assistant program director at WTMD. With more than 30 years of experience, Blakley’s long and successful career has included various...
AMA Baltimore announces winners of 2023 MX Awards
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its annual MX Awards, on Wednesday, May 17, at the American Visionary Art Museum. Over 120 people attended the event, which was emceed by Moni Oloyede, a Washington,...
AARP wins four Webby Awards
D.C.-based AARP took home four #WebbyAwards, honoring outstanding work by the teams behind The Ethel newsletter, The Perfect Scam podcast and AARP Studios. The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996...
ADVERTISING
Five things every great landing page needs to have
By Tracie Varvir, Response Labs Landing pages are crucial elements of any digital marketing campaign. These pages encourage users to take specific actions that would convert them into a customer or a subscriber. At Response Labs, we recognize that a landing page is a...
VCU takes home Best in Show honors at Collegiate Advertising Awards for Uncommon brand launch
Virginia Commonwealth University in Richmond received the Best in Show award at the Collegiate Advertising Awards for its Uncommon brand launch. According to VCU, its recognition "was unanimous among the judges for the national competition, which honors excellence in...
Ocean City, Maryland, rolls out ‘Somewhere to Smile About’ campaign
Ocean City, Maryland, has officially rolled out 'Somewhere to Smile About', a campaign aimed at increasing awareness of and visitation to Ocean City. As the summer season approaches, Tourism and Business Development Director Tom Perlozzo said residents and visitors...
D.C.’s all-news station WTOP-FM tops BIA’s list of stations by OTA revenue in 2022
In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air (OTA) and digital revenue for 2022 topped $13.6 billion in 2022, growing 7.4 percent from $12.6 billion in 2021. Over-the-air...
Hanes partners with The Martin Agency to bring to life a unique view of Comfort
Hanes has launched a new advertising campaign titled "Make Yourself Comfortable," which pays homage to its heritage and origins in the Victorian Age of 1901. The campaign promotes Hanes Originals, the brand's largest cross-category collection to date. "Make Yourself...
AAFDC announces District 2 ADDY winners
The American Advertising Awards is the advertising industry's largest and most representative competition, attracting more than 25,000 entries every year in local American Advertising Federation (AAF) Ad Club competitions. The mission of the American Advertising...
PR
Stakeholder communications can make or break a brand, say WWPR speakers
By Debra Silimeo “Knowing who your stakeholders are, and how we connect them to the organization, is the essence of communications,” according to Martha Boudreau, right side above, EVP, Chief Communications & Marketing Officer, AARP, speaking to Washington Women...
Jeff Wilson, APR, to be honored June 7 by PRSA Richmond with Excellence in Public Relations Award
Jeff Wilson, APR, is being honored by PRSA Richmond as this year's Excellence in Public Relations Award winner. The award, being presented June 7 at the 76th Virginia Public Relations Awards in Richmond, recognizes the achievement of a seasoned public relations...
Most PR pros expect earned media to become more difficult to secure during next five years finds new survey
A newly-released Muck Rack survey delivered insights to the PR industry to help improve the workflow of public relations professionals. Muck Rack distributed the survey primarily through email. Muck Rack cleaned the data in a variety of ways. First, they only counted...
Current Wikipedia Chaos Index
By Josh Greene, The Mather Group The Chaos Index is The Mather Group’s proprietary metric for measuring turbulence throughout Wikipedia and tracking the community’s current sentiment towards corporate-related pages. The index measures community actions such as editing...
‘PR Bazaar’, founded by Capital Gazette’s Wendi Winters, set for May 11 in Annapolis
Organized for 16 years by Capital Gazette's Wendi Winters, the May 11 'PR Bazaar' is designed to help non-profits and small businesses learn how to share their news. Winters envisioned the event as an Annapolis-area "Meet the Press" and, this year, features speakers...
AI in PR in 2023 is focus of Muck Rack survey
Muck Rack recently surveyed 1,034 PR professionals with the goal of delivering insights to help improve the workflow of public relations professionals, particularly related to the rapidly expanding field of generative artificial intelligence. Muck Rack distributed the...