TorchLight Hire acquires Big Lens digital media agency
Through this acquisition, the Alexandria, VA-based marketing search and staffing firm launches a new digital marketing agency, TorchLight Marketing, expanding its suite of solutions into digital and performance marketing Alexandria, Virginia-based TorchLight Hire, one...
Layoffs at ABC News “currently taking place,” reports TVNewser
Disney CEO Bob Iger indicated that the long-anticipated layoffs are "currently taking place", reports TVNewser. Iger said that the layoffs, expected to eliminate 7,000 jobs, would be conducted in three phases, with the first round, as noted, currently taking place. A...
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Design Army creates Adventures in A-EYE social media campaign for Georgetown Optician
Adventures in A-EYE—created with AI technology—is D.C.-based Design Army’s new social campaign for Georgetown Optician, a D.C.-based optician with, states a release, a 40+ year family legacy "at the forefront of ocular science and fashionable frames. The super-fresh...
NPR cancels podcasts amid major layoffs
NPR moved to cut 10% of its staff and stop production of a trio of acclaimed seasonal podcasts — Invisibilia, Louder Than a Riot and Rough Translation — as it seeks to close a "yawning budget gap that stands in excess of $30 million", states an NPR report. The...
Changes at WRC-TV: Former WUSA anchor Tony Perkins joins NBC4 and Pat Lawson Muse to retire
Tony Perkins joins NBC4 Washington as an anchor of its morning newscast News4 Today, reports TV Spy. According to the TV Spy post, "Perkins will join Jummy Olabanji, Chuck Bell, Melissa Mollet and Molette Green as anchor Eun Yang moves to a new assignment anchoring...
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TorchLight Hire acquires Big Lens digital media agency
Through this acquisition, the Alexandria, VA-based marketing search and staffing firm launches a new digital marketing agency, TorchLight Marketing, expanding its suite of solutions into digital and performance marketing Alexandria, Virginia-based TorchLight Hire, one...
The Martin Agency, based in Richmond, named Ad Age’s 2023 Agency of the Year
The Martin Agency, based in Richmond, has been named Ad Age’s 2023 Agency of the Year, a year after being named a standout on the trade publication’s A-List. Ad Age, a global media outlet covering the marketing and advertising industries, cited Martin’s record; the ad...
Think Rubix acquires 3i Creative Communications; updates from Glen Echo Group and Rasky Partners
Think Rubix, a minority-owned social impact firm based in D.C., acquired 3i Creative Communications, a marketing and design agency based in Memphis. 3i Creative Communications founder and President Kenneth Worles, Jr., right in photo, "is a formidable entrepreneur and...
ROKK Solutions launches RADIUS, a data program to drive effective media campaigns
ROKK Solutions has launched RADIUS, a suite of data programs designed to help clients create and drive the most effective campaigns. "RADIUS has been developed by ROKK’s seasoned strategists, experienced in interpreting and applying data to win communication...
PR firms rank second among the country’s most recession-proof small businesses
In 2008, at the height of the Great Recession, Maurisa Potts, above, made a bold move. She quit her job as marketing director of Northern Virginia’s Crystal City Business Improvement District to launch her own marketing and PR firm, reports Forbes Advisor. “Folks...
D.C.-area agency updates: Clyde Group, APCO Worldwide and Edelman Global Advisory
Clyde Group adds Marianne Kaiser as its first Senior Vice President of Creative and Digital. Kaiser will be responsible for Clyde Group’s art, digital and content teams and will be bringing all three together for the first time under the umbrella of creative. By doing...
Crosby Promotes Four to Associate Vice President
To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of Associate Vice President. The four, shown left to right in photo above, are: Jennifer Brohinsky was...
GKV Promoting Medicaid re-enrollment; Kapowza’s Kay Fenton joins C-360
GKV announced that it was selected to create a public service campaign promoting Medicaid re-enrollment in Maryland to encourage 1.7 million enrollees to reapply to avoid losing benefits. Developing the year-long public awareness and education campaign will require...
PEOPLE
Carol Lee named NBC News Managing Editor, Washington
NBC News named Carol Lee managing editor, Washington. She has been a White House correspondent since 2021. In her new position, she will integrate NBC News’ day-to-day and enterprise reporting across its digital and broadcast platforms, reports TVNewser. Lee will...
People in the spotlight: Donald E. Graham, Joy Robins and Maria J. Rodriguez
Graham Holdings Company announced that Donald E. Graham, above, will transition from his role as Chairman of the Board of Directors. Graham will remain a member of the Board as Chairman Emeritus. Long-time board member Anne Mulcahy has been elected by the Board to...
Think Rubix acquires 3i Creative Communications; updates from Glen Echo Group and Rasky Partners
Think Rubix, a minority-owned social impact firm based in D.C., acquired 3i Creative Communications, a marketing and design agency based in Memphis. 3i Creative Communications founder and President Kenneth Worles, Jr., right in photo, "is a formidable entrepreneur and...
Margaret Brennan, Face the Nation moderator, named 2023’s Woman of Influence by Multichannel News
Margaret Brennan, moderator of Face the Nation, has been named 2023’s Woman of Influence by Multichannel News. Brennan became moderator of the CBS public-affairs program in 2018. She’s also chief foreign affairs correspondent at CBS News, reports Multichannel News....
Changes at WRC-TV: Former WUSA anchor Tony Perkins joins NBC4 and Pat Lawson Muse to retire
Tony Perkins joins NBC4 Washington as an anchor of its morning newscast News4 Today, reports TV Spy. According to the TV Spy post, "Perkins will join Jummy Olabanji, Chuck Bell, Melissa Mollet and Molette Green as anchor Eun Yang moves to a new assignment anchoring...
Michel Martin selected as fourth host of NPR’s Morning Edition
NPR announced that D.C.-based Michel Martin has been selected as the fourth host of Morning Edition, NPR’s morning drivetime news magazine carried by 840 public radio stations nationwide. Her last day hosting weekend All Things Considered will be March 12, and her...
D.C.-area people making news: Debra Naylor, Lisa Malloy and Matt Marsden
Washington graphic designer Debra Naylor kept a visual diary during the first year of the coronavirus pandemic. She recently published the sketchbook, titled “The Corona Diaries: Sketches From 400 Days of the Covid-19 Pandemic.” In one regard, writes John Kelly in...
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MARKETING
Visit Annapolis & Anne Arundel County named title sponsor of Santa Maria Cup; Maryland Hall to launch CRAB Radio
Organizers of the Santa Maria Cup have announced Visit Annapolis & Anne Arundel County as the title sponsor for the East Coast stop of the 2023 Women’s World Match Racing Tour. The Visit Annapolis & Anne Arundel County Santa Maria Cup supported by the Maryland...
Are you rebrand ready?
By Tanya Nazarian, Senior Vice President, Growth, at Grafik There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a...
How great marketing is like a great sports team
By HBP To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email or wide format—can be influential, their combined efforts will bring the best results. To make...
Salesforce announces Einstein GPT
Salesforce has launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction. With Einstein GPT, Salesforce will transform every customer experience with...
12 nonprofit marketing trends for 2023
As we begin 2023, there are a variety of nonprofit marketing factors to consider for the post-pandemic world. 2022 began with uncertainty in the wake of Delta variant surges and eventually new protocols, starting the transition back to normalcy. However, many...
Bowser’s office opens marketing and communications RFP to market the District’s homebuying programs to Black Washingtonians
In Washington, D.C,, the homeownership rate for Black households is 34 percent compared to nearly 49 percent for White households based on US Census 2019 American Community Survey. Additionally, according to a Urban Institute analysis, a first-time homebuyer with the...
ADVERTISING
The Martin Agency, based in Richmond, named Ad Age’s 2023 Agency of the Year
The Martin Agency, based in Richmond, has been named Ad Age’s 2023 Agency of the Year, a year after being named a standout on the trade publication’s A-List. Ad Age, a global media outlet covering the marketing and advertising industries, cited Martin’s record; the ad...
Design Army creates Adventures in A-EYE social media campaign for Georgetown Optician
Adventures in A-EYE—created with AI technology—is D.C.-based Design Army’s new social campaign for Georgetown Optician, a D.C.-based optician with, states a release, a 40+ year family legacy "at the forefront of ocular science and fashionable frames. The super-fresh...
Internet advertising terms and conditions to be updated
For the first time in more than a decade, the standard terms and conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be significantly overhauled, reports Inside Radio. The effort by the Interactive Advertising Bureau, the...
March Madness signals return of Under Armour’s ‘Protect This House’
Under Armour is bringing back 'Protect This House, featuring basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker. The campaign, which modernizes UA's old slogan, is the Baltimore-based sportswear brand’s first work with its lead global...
GKV Promoting Medicaid re-enrollment; Kapowza’s Kay Fenton joins C-360
GKV announced that it was selected to create a public service campaign promoting Medicaid re-enrollment in Maryland to encourage 1.7 million enrollees to reapply to avoid losing benefits. Developing the year-long public awareness and education campaign will require...
AAF DC celebrates “creativity and innovation” at 2023 American Advertising Awards
AAF DC held its 2023 American Advertising Awards on March 9 at The Hamilton in D.C. It was described as "a celebration of creativity and innovation within the DC advertising community." The event featured cocktails, networking and the awards ceremony. AAF DC...
PR
PR firm offers free tool that creates AI press releases
PR firm Gregory FCA has launched an AI press release writing tool called Write Release, reports Axios. The Axios post add\s that the tool — which is free and runs on OpenAI — "uses select prompts to gather information and then quickly generates a draft press...
Nominations for WWPR 2023 Emerging Leaders Awards now open
The WWPR Emerging Leaders Awards recognize outstanding young women in public relations who are making a significant impact early in their careers. Nominate emerging leaders by April 21 across the PR industry including global and large agencies; small, boutique, and...
Harvey partners with Coven Collective; New York’s agency1408 constantly asked “Why Baltimore of all cities?”
The Harvey Agency announced a partnership with strategy and creative start-up Coven Collective. Founded by Jessica Brown and Sarah Quackenbush, two Harvey leadership alumnae, Coven will provide Harvey with marketing and creative support for regional and national...
Jeff Mascott, founder of Adfero, dies of pancreatic cancer at 48
Adfero, a full-service communications agency based in Washington, D.C., announced the passing of former Chief Executive Officer and founder Jeff Mascott. Mascott passed away on February 28 at his home in Maryland. He died of pancreatic cancer at 48. “It is with a very...
Propel launches AI assistant for PR
Propel, a PR management (PRM) technology company, has announced the launch of Amiga, the first AI assistant for PR professionals. Amiga, short for “Artificial Media Intelligence Generator and Assistant,” aims to address the pain points of researching media targets,...
Allison Mayer joins Womble Bond Dickinson; Daily Record’s Bryan Sears heads to Maryland Matters
Womble Bond Dickinson announced that Allison S. Mayer has joined the international law firm's Baltimore office as a senior advisor in the Capital Markets group. Mayer has served complex, public-facing organizations for nearly two decades, utilizing her expertise in...