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# YouTube Usage Surges
- URL: https://capitolcommunicator.com/18790-2/
- Published: 2018-02-07T15:04:44.000Z
- Updated: 2018-02-08T12:54:32.000Z
- Author: Capitol Communicator
- Tags: Communications, Social Media, #wp-top-center-sponsored, #Import 2026-10-08 18:49

**YouTube video hourly consumption has risen by around 30% for each of the last four months**, but it still represents a fraction of total TV viewing, states MediaPost, which added that analyzing data from Nielsen Digital Content Ratings, Pivotal Research Group finds that “YouTube usage was up 28% in January versus the same month a year ago — to 177 million hours per day, or 5.3 billion hours on a monthly basis.

“This followed 30% gains each for December and November and a 28% increase during October.

“Pivotal says that adding in consumption by those under 18 years of age on mobile devices and internet-connected devices “would probably boost consumption volumes by around 20%, or up to around 6.5 billion person-viewing hours per month.

“YouTube accounts for 10% of streaming TV consumption between late June and mid-September — just about 1% of total TV consumption. Pivotal says YouTube does not take any significant share of traditional big TV advertisers’ budgets.”

More [here](https://www.mediapost.com/publications/article/314145/youtube-usage-soars-nearly-30.html?ref=capitolcommunicator.com).