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Eight firms come together to become Orchestra

Eight firms come together to become Orchestra

BerlinRosen Holdings today became Orchestra. Orchestra is a network of eight agency partners with more than 600 employees from 12 cities across North America and Europe. The Orchestra network partners with companies, organizations and leaders that span a variety of...

The power (and ROI) of telling customers thank you

The power (and ROI) of telling customers thank you

By Juliana Spadaro, Response Labs Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that...

Brought to you by Capitol Communicator

B2B MarCom Summit speaker announcement

B2B MarCom Summit speaker announcement

The B2B MarCom Summit will be held at the Carasoft Conference and Collaboration Center in Reston VA on May 23, 2024. The conference is being co-produced by the producers of the Mid-Atlantic MarCom Summit to be held in the Fall. Several speakers have been announced...

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Eight firms come together to become Orchestra

Eight firms come together to become Orchestra

BerlinRosen Holdings today became Orchestra. Orchestra is a network of eight agency partners with more than 600 employees from 12 cities across North America and Europe. The Orchestra network partners with companies, organizations and leaders that span a variety of...

Women leaders making waves in Washington, D.C.

Women leaders making waves in Washington, D.C.

In celebration of Women's History Month, we had the privilege of engaging in insightful conversations with three remarkable women leaders in Washington, D.C., each spearheading efforts to advance gender equity, diversity, and inclusion. Dr. Tamara Wilds Lawson,...

The power (and ROI) of telling customers thank you

The power (and ROI) of telling customers thank you

By Juliana Spadaro, Response Labs Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that...

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MARKETING

B2B MarCom Summit set for May 23

B2B MarCom Summit set for May 23

Capitol Communicator announced that it will hold the region’s first business-to-business conference on Thursday, May 23, at the Carahsoft Conference and Collaboration Center in Reston, VA. The B2B MarCom Summit will be the area’s largest gathering of B2B marketing,...

ADVERTISING

Nielsen reports continued strong PSA results in 2023

Nielsen reports continued strong PSA results in 2023

As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a...

PR

Eight firms come together to become Orchestra

Eight firms come together to become Orchestra

BerlinRosen Holdings today became Orchestra. Orchestra is a network of eight agency partners with more than 600 employees from 12 cities across North America and Europe. The Orchestra network partners with companies, organizations and leaders that span a variety of...

How to annoy editors

How to annoy editors

What are the most annoying, automatic-delete emails that land in reporters' inboxes? The pet peeve question was posed to the Baltimore Sun's top editors during a recent meet the media discussion hosted by the Baltimore Public Relations Council. Number one annoyance? A...