What drives advertising effectiveness?
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which, asks Inside Radio, drives the largest percent of incremental sales? The answer, as reported in Westwood One's weekly blog, comes from a 2023 study from...
Business Insider adds Ari Isaacman D’Angelo as chief communications officer
Business Insider appointed Ari Isaacman D'Angelo, Annapolis, Md, as chief communications officer. According to Insider, she will play "a pivotal role in shaping Business Insider’s story as the company continues to advance its new strategy and way forward and focus on...
CMOs should prioritize the U.S. Hispanic market or “kiss your careers goodbye,” states Hispanic Marketing Council
The Hispanic Marketing Council (HMC), based in Fairfax, Va, launched a campaign calling on the advertising and marketing industries to "Stop Latino Coating." The campaign's message to CMOs, states HMC, "is to give Hispanic marketing the weight it deserves, connect...
Suzi Watford joins The Washington Post as Chief Strategy Officer
The Washington Post adds Suzi Watford as its Chief Strategy Officer. According to The Post, chief strategy officer is a new role "designed to oversee the publication’s strategy, aligning it across all business functions and overseeing brand identity – including...
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B2B MarCom Summit speakers and agenda announced
The B2B MarCom Summit is a month away and we are pleased to announce the first set of speakers and agenda. The B2B MarCom Summit is the region’s largest annual gathering of B2B marketing, advertising, PR, communications, and sales professionals. It brings together...
AARP’s Martha Boudreau to receive a 2024 SABRE Award for Outstanding Individual Achievement
As chief communications and marketing officer for AARP, Martha Boudreau is spokesperson for the nation’s largest social mission organization and its 38 million members, one of the most influential lobbying groups in the country. That leadership role in Washington and...
Penn State honors T.J. Brightman; Baltimore County launches destination campaign; Incite lands AROS; Sage adds Michelle McNickle
Incite Creative in Baltimore has been engaged by AROS Consulting, LLC, an accounting firm serving the Baltimore/DC region. “We are thrilled to be working with AROS Consulting,” Dina Wasmer, president of Incite Creative said in a prepared statement. Incite Creative...
Aaron Guiterman to lead EGA’s U.S. public affairs operation
EGA, Edelman’s Government and Public Affairs business unit, adds Aaron Guiterman as head of its U.S. Public Affairs operation. A former nine-year veteran of Edelman, states a release, he will manage a team of experts across the U.S. to provide globally integrated...
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AGENCY
Aaron Guiterman to lead EGA’s U.S. public affairs operation
EGA, Edelman’s Government and Public Affairs business unit, adds Aaron Guiterman as head of its U.S. Public Affairs operation. A former nine-year veteran of Edelman, states a release, he will manage a team of experts across the U.S. to provide globally integrated...
SKDK promotes Jasmine Hooks to COO
SKDK promoted Jasmine Hooks to Chief Operating Officer (COO), where, states a release from the D.C.-based agency, "she will execute and manage the firm’s operational and day-to-day functions. Hooks, who has served as Deputy COO since September 2021, brings a wealth of...
Yes& acquires CommCore
Growing integrated marketing agency bolsters its communications training and crisis capabilities Yes& has acquired substantially all the assets of CommCore Consulting Group, a leading provider of media training, presentation training, and crisis communications...
GrowthLab recognizes Elevation #1 MarComm Small Business serving federal agencies
Latest report ranks Elevation as #7 on the Top 100 list of Federal Marketing Communications Leaders and #6 on the Top 25 list of Movers & Shakers Elevation reports that it is once again honored to be recognized by GrowthLab’s report of the top 100 marketing...
Wikipedia Chaos Index for April 2024
The Wikipedia Chaos Index sits at 70 for April, an increase of 6% from March. This is most likely due to a significant increase in new pages created - which also has led to an increase in AfC wait times - and the levels of new page submissions, edits, and...
New edition of Customer Experience book by Greg Kihlström discusses how brands can measure and maintain their competitive advantage
As the primary method of competitive differentiation between most brands today, customer experience is as important as ever to the enterprise. While most companies claim that customers and their needs drive decisions and priority within their organizations, taking...
Top insights for Generation Z marketing: Williams Whittle Gen Z media habits survey
By Kelly Callahan-Poe, President, Williams Whittle In February 2024, Williams Whittle conducted a third annual survey of 12–27-year-olds (“Gen Z”) throughout the United States in order to understand their media habits and preferences. Minors were required to gain...
PEOPLE
Michael Abramowitz named “permanent director” of Voice of America
The U.S. Agency for Global Media named Michael Abramowitz as the new permanent director of Voice of America, reports VOA. In an email to staff, USAGM chief executive Amanda Bennett said that Abramowitz, a former journalist and current president of the D.C.-based think...
AARP’s Martha Boudreau to receive a 2024 SABRE Award for Outstanding Individual Achievement
As chief communications and marketing officer for AARP, Martha Boudreau is spokesperson for the nation’s largest social mission organization and its 38 million members, one of the most influential lobbying groups in the country. That leadership role in Washington and...
AU honors late NBC4, WTOP alum Wendy Rieger with scholarship
It has been two years since the death of Wendy Rieger, a longtime fixture in the world of D.C. journalism who spent decades as a beloved NBC4 anchor before dying of cancer at age 65. She is now being commemorated via a new scholarship at her alma mater, reports WTOP....
Business Insider adds Ari Isaacman D’Angelo as chief communications officer
Business Insider appointed Ari Isaacman D'Angelo, Annapolis, Md, as chief communications officer. According to Insider, she will play "a pivotal role in shaping Business Insider’s story as the company continues to advance its new strategy and way forward and focus on...
Four female reporters to be honored at 11th Annual Washington Women in Journalism Awards
The 11th Annual Washington Women in Journalism Awards, co-hosted by Story Partners and Washingtonian, will honor four female journalists in our nation’s capital. The event, which kicks off the White House Correspondents' Dinner weekend, will take place on Thursday,...
SKDK promotes Jasmine Hooks to COO
SKDK promoted Jasmine Hooks to Chief Operating Officer (COO), where, states a release from the D.C.-based agency, "she will execute and manage the firm’s operational and day-to-day functions. Hooks, who has served as Deputy COO since September 2021, brings a wealth of...
Gene Herrick, retired Associated Press photographer known for, among other images, photos of Martin Luther King Jr. and Rosa Parks, dies at 97
Gene Herrick, a retired Associated Press photographer who covered the Korean War and is known for his "iconic images of Martin Luther King Jr., Rosa Parks and the trial of the killers of Emmett Till in the early years of the Civil Rights Movement", died on Friday in...
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MARKETING
B2B MarCom Summit speakers and agenda announced
The B2B MarCom Summit is a month away and we are pleased to announce the first set of speakers and agenda. The B2B MarCom Summit is the region’s largest annual gathering of B2B marketing, advertising, PR, communications, and sales professionals. It brings together...
Congress considers limiting marketers ability to target people online
Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but, reports Inside Radio, "two of the biggest ad groups have come out against the draft legislation currently under review in...
Penn State honors T.J. Brightman; Baltimore County launches destination campaign; Incite lands AROS; Sage adds Michelle McNickle
Incite Creative in Baltimore has been engaged by AROS Consulting, LLC, an accounting firm serving the Baltimore/DC region. “We are thrilled to be working with AROS Consulting,” Dina Wasmer, president of Incite Creative said in a prepared statement. Incite Creative...
CMOs should prioritize the U.S. Hispanic market or “kiss your careers goodbye,” states Hispanic Marketing Council
The Hispanic Marketing Council (HMC), based in Fairfax, Va, launched a campaign calling on the advertising and marketing industries to "Stop Latino Coating." The campaign's message to CMOs, states HMC, "is to give Hispanic marketing the weight it deserves, connect...
Ceres Talent, Reston, Virginia, and hrQ, Pensacola, Florida, join together as Landrum Talent Solutions
Landrum announced that its two talent acquisition firms - Ceres Talent, Reston, Virginia, and hrQ, Pensacola, Florida - are coming together as Landrum Talent Solutions. According to a release, Ceres Talent, a firm well known for providing marketing recruiting...
Veteran journalist Cheryl Costello launches video storytelling business; ANA•LITK announces new leadership team under CEO Jennifer Ferraro Randolph
Longtime multimedia journalist Cheryl Costello announced the launch of her new video production company, CosTELLo YOUR STORY. With more than two decades of experience working in newsrooms in Baltimore and Washington, D.C., Costello brings a wealth of storytelling...
ADVERTISING
What drives advertising effectiveness?
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which, asks Inside Radio, drives the largest percent of incremental sales? The answer, as reported in Westwood One's weekly blog, comes from a 2023 study from...
Brand Loyalty in the Digital Era: Strategies and Challenges
In today’s fast-paced digital landscape, building and maintaining brand loyalty is more challenging and crucial than ever. Consumers are bombarded with endless choices, making it easy for them to switch brands at the slightest inconvenience This article delves into...
“Paradigm-shifting” change ahead for media and advertising, states Inside Radio
The media and advertising industries are on the precipice of a paradigm-shifting change, reports Inside Radio. The IR post states: "Generative AI is expected to alter most every aspect of the business, experts say. Key is how organizations use it as a strategic...
Nielsen reports continued strong PSA results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a...
BIA updates U.S. local advertising estimate for 2024 to $172 billion; indicating 9.3 percent growth from 2023
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services, based in Chantilly, Va, estimates revenues across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. The rise will be driven by local political...
Ogilvy wins big at AAF DC American Advertising Awards
The American Advertising Federation of DC (AAF-DC) celebrated its annual American Advertising Awards with over 180 attendees on Wednesday, March 6, at the Hamilton Live in Washington, D.C. The big winner of the evening was Ogilvy, collecting 17 awards, see photo...
PR
Agency CEO “thrilled” to welcome new assistant AE
-- A surge of intense excitement and pleasure -- I posted the following on LinkedIn last week and it generated quite a response, in just seven days receiving 94,671 impressions, 729 reactions and 65 comments. It's of interest everywhere, as commentary poured in from...
The Hatcher Group wins Best in Show and Tracy Imm earns Lifetime Achievement Award at annual PRSA Maryland “Best in Maryland” gala
The Hatcher Group won Best in Show and Tracy Imm was honored with the Lifetime Achievement Award during the annual PRSA Maryland "Best in Maryland" gala held April 19 at the Arundel Preserve in Hanover. The Hatcher Group award was for its “Southern Maryland National...
Penn State honors T.J. Brightman; Baltimore County launches destination campaign; Incite lands AROS; Sage adds Michelle McNickle
Incite Creative in Baltimore has been engaged by AROS Consulting, LLC, an accounting firm serving the Baltimore/DC region. “We are thrilled to be working with AROS Consulting,” Dina Wasmer, president of Incite Creative said in a prepared statement. Incite Creative...
Nominations Open for WWPR’s Emerging Leaders Awards
Washington Women in Public Relations announced that nominations are open for this year's Emerging Leaders Awards. The awards recognize outstanding young women in public relations who are making a significant impact early in their careers. According to WWPR, the awards...
WWPR Women of the Year celebrate sisterhood
By Debra Silimeo Some of the brightest stars in D.C. PR came together at the Washington Women in Public Relations (WWPR) annual gathering of women who have been honored as WWPR's Woman of the Year, along with those who have served as president of the organization....
Watson and Gill leave Redstart to launch Sunny Side Creative; KO Public Affairs merges with Sandy Hillman Communications
Two creative professionals who previously worked together at Baltimore agency Redstart Creative have branched out to launch their own firm, Sunny Side Creative. Elisa Watson, left in photo, served as creative director at Redstart from 2016 to 2023 and Jessica Gill...