WE Communications and ROKK Solutions join forces to launch new AI partnership
Seattle-based WE Communications, an independent global communications agency, and Washington, DC- based ROKK Solutions, a bipartisan public affairs firm, today announced a new partnership — WE ROKK AI. The service offering pairs WE’s expertise in the technology...
Eight firms come together to become Orchestra
BerlinRosen Holdings today became Orchestra. Orchestra is a network of eight agency partners with more than 600 employees from 12 cities across North America and Europe. The Orchestra network partners with companies, organizations and leaders that span a variety of...
The power (and ROI) of telling customers thank you
By Juliana Spadaro, Response Labs Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that...
Comcast NBCUniversal Partners with News is Out and Word In Black to create The Digital Equity Local Voices Lab
News is Out, a queer media collaborative of six of the nation’s legendary LGBTQ+ publications, and Word In Black, a collaborative of ten of the nation’s legendary Black publishers, are joining Comcast NBCUniversal for a groundbreaking initiative: The Digital Equity...
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NGA appoints Caroline Sar as its Manager of Marketing and Member Engagement
The National Grocers Association, representing the independent supermarket industry, has appointed Caroline Sar as its Manager of Marketing and Member Engagement. Sar, who brings experience as a project manager, operations analyst, and digital marketing analyst, joins...
B2B MarCom Summit speaker announcement
The B2B MarCom Summit will be held at the Carasoft Conference and Collaboration Center in Reston VA on May 23, 2024. The conference is being co-produced by the producers of the Mid-Atlantic MarCom Summit to be held in the Fall. Several speakers have been announced...
People Updates: Boudreau, Black, Reed and Ourand
Martha Boudreau, EVP and Chief Communications and Marketing Officer, AARP was recently recognized as a member of The Wall Street Journal CMO Network, a community of leading experts from some of the world’s most influential brands. Qorvis announces the appointment of...
Alex Orfinger celebrated for his philanthropy by the Greater Washington Community Foundation
The Greater Washington Community Foundation honored Alex Orfinger, Market President and Publisher at Washington Business Journal with the 2024 Spirit of Philanthropy Award this past Thursday at an event held at the National Building Museum. Working at the intersection...
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AGENCY
WE Communications and ROKK Solutions join forces to launch new AI partnership
Seattle-based WE Communications, an independent global communications agency, and Washington, DC- based ROKK Solutions, a bipartisan public affairs firm, today announced a new partnership — WE ROKK AI. The service offering pairs WE’s expertise in the technology...
Eight firms come together to become Orchestra
BerlinRosen Holdings today became Orchestra. Orchestra is a network of eight agency partners with more than 600 employees from 12 cities across North America and Europe. The Orchestra network partners with companies, organizations and leaders that span a variety of...
Women leaders making waves in Washington, D.C.
In celebration of Women's History Month, we had the privilege of engaging in insightful conversations with three remarkable women leaders in Washington, D.C., each spearheading efforts to advance gender equity, diversity, and inclusion. Dr. Tamara Wilds Lawson,...
The power (and ROI) of telling customers thank you
By Juliana Spadaro, Response Labs Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that...
Agency CEO Kristen Cavallo retires to pursue political and social activism
Kristen Cavallo, CEO of MullenLowe and formerly CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring to pursue political and social activism, according to Virginia Business. Cavallo became CEO of MullenLowe Global in November 2022 and...
D.C.-area agency updates: Signal Group, The Campaign Workshop and Crimson Atlantic Communications
Signal Group, a wholly owned subsidiary of Wiley Rein LLP (Wiley) since 2014, is now wholly owned by Signal Management Committee member Blake Androff, who will serve as chief executive officer. Androff tapped long-time Signal leader Chelsea Koski to serve as the...
Freshen Up Your Social Media: Spring Cleaning Strategies for Engaging Content
By Lexi Hodgson, Red Thinking 10 ways to spring clean your social media Set-it-and-forget social media strategy? Nope. Don't even try it. The importance of social media optimization is more relevant than ever, and there’s no better time than spring to take a brief...
PEOPLE
NGA appoints Caroline Sar as its Manager of Marketing and Member Engagement
The National Grocers Association, representing the independent supermarket industry, has appointed Caroline Sar as its Manager of Marketing and Member Engagement. Sar, who brings experience as a project manager, operations analyst, and digital marketing analyst, joins...
People Updates: Boudreau, Black, Reed and Ourand
Martha Boudreau, EVP and Chief Communications and Marketing Officer, AARP was recently recognized as a member of The Wall Street Journal CMO Network, a community of leading experts from some of the world’s most influential brands. Qorvis announces the appointment of...
Alex Orfinger celebrated for his philanthropy by the Greater Washington Community Foundation
The Greater Washington Community Foundation honored Alex Orfinger, Market President and Publisher at Washington Business Journal with the 2024 Spirit of Philanthropy Award this past Thursday at an event held at the National Building Museum. Working at the intersection...
D.C.-based Hallie Jackson named anchor of Sunday NBC Nightly News
D.C.-based Hallie Jackson, NBC News senior Washington correspondent, becomes anchor of the Sunday NBC Nightly News starting April 7. She will continue to anchor Hallie Jackson NOW weekdays at 5-7 p.m. ET on NBC News NOW. She will retain her Washington correspondent...
M&T Bank names Sarah Knakmuhs its Chief Communications Officer
M&T Bank Corporation appointed Sarah Knakmuhs as chief communications officer. In this newly created role, states a release, Knakmuhs will continue to evolve and mature M&T's communication platforms and capabilities to enhance the bank's profile and strengthen...
Agency CEO Kristen Cavallo retires to pursue political and social activism
Kristen Cavallo, CEO of MullenLowe and formerly CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring to pursue political and social activism, according to Virginia Business. Cavallo became CEO of MullenLowe Global in November 2022 and...
Kanyakrit “Yu” Vongkiatkajorn named assignment editor on WaPo’s Metro desk
Kanyakrit “Yu” Vongkiatkajorn has joined The Washington Post's Metro desk as an assignment editor. According to The Post, she brings "an audience-first focus to local breaking news coverage and quick-turn enterprise." She joined The Post in 2019 as the newsroom’s...
MARKETING
NGA appoints Caroline Sar as its Manager of Marketing and Member Engagement
The National Grocers Association, representing the independent supermarket industry, has appointed Caroline Sar as its Manager of Marketing and Member Engagement. Sar, who brings experience as a project manager, operations analyst, and digital marketing analyst, joins...
Veteran journalist Cheryl Costello launches video storytelling business; ANA•LITK announces new leadership team under CEO Jennifer Ferraro Randolph
Longtime multimedia journalist Cheryl Costello announced the launch of her new video production company, CosTELLo YOUR STORY. With more than two decades of experience working in newsrooms in Baltimore and Washington, D.C., Costello brings a wealth of storytelling...
We love a five-star review, but did you know online reviews matter for SEO?
By Red Thinking You know online reviews are critical to your business’ success, not just because they show prospects that customers are singing your praises. Online reviews also play a key role in your SEO. Not only do they prove to Google that you’re a legitimate...
B2B MarCom Summit set for May 23
Capitol Communicator announced that it will hold the region’s first business-to-business conference on Thursday, May 23, at the Carahsoft Conference and Collaboration Center in Reston, VA. The B2B MarCom Summit will be the area’s largest gathering of B2B marketing,...
Data industry veteran Ed Krug launches Zebra Data Services to address gap in B2B data services market
Ed Krug, a long-time direct marketing veteran, launched Zebra Data Services, a data consultancy to fill a need that has long existed in the data services sector. “With an increased number of businesses that sell data and data services, it is becoming more confusing...
Maryland agency updates from PROFILES, C-360 Agency and Smart Connections PR; David Carberry releases “Stop Networking, Start Needworking”
Baltimore's PROFILES is the PR firm is behind the recent wave of publicity promoting Pittsburgh-based sandwich business Primanti Bros. Restaurant and Bar's expansion in Maryland. Known for heaping colesaw and french fries directly onto its sandwiches, Primanti Bros....
ADVERTISING
Brand Loyalty in the Digital Era: Strategies and Challenges
In today’s fast-paced digital landscape, building and maintaining brand loyalty is more challenging and crucial than ever. Consumers are bombarded with endless choices, making it easy for them to switch brands at the slightest inconvenience This article delves into...
“Paradigm-shifting” change ahead for media and advertising, states Inside Radio
The media and advertising industries are on the precipice of a paradigm-shifting change, reports Inside Radio. The IR post states: "Generative AI is expected to alter most every aspect of the business, experts say. Key is how organizations use it as a strategic...
Nielsen reports continued strong PSA results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a...
BIA updates U.S. local advertising estimate for 2024 to $172 billion; indicating 9.3 percent growth from 2023
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services, based in Chantilly, Va, estimates revenues across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. The rise will be driven by local political...
Ogilvy wins big at AAF DC American Advertising Awards
The American Advertising Federation of DC (AAF-DC) celebrated its annual American Advertising Awards with over 180 attendees on Wednesday, March 6, at the Hamilton Live in Washington, D.C. The big winner of the evening was Ogilvy, collecting 17 awards, see photo...
PSA campaign launched to unite communities across America
"Belonging Begins With Us," an Ad Council and D.C.-based American Immigration Council (AIC) campaign, partnered with the Team Up Project to release a public service advertisement (PSA) encouraging people to come together across lines of difference to cultivate...
PR
Crisis communicators working around the clock after Key Bridge collapses in Baltimore
At approximately 1:30 a.m. on March 26, 2024, a cargo ship leaving the Port of Baltimore carrying 4,700 containers struck the (I-695) Francis Scott Key Bridge, causing a collapse of the bridge that created shocking images and video that continue to make international...
Eight firms come together to become Orchestra
BerlinRosen Holdings today became Orchestra. Orchestra is a network of eight agency partners with more than 600 employees from 12 cities across North America and Europe. The Orchestra network partners with companies, organizations and leaders that span a variety of...
How to annoy editors
What are the most annoying, automatic-delete emails that land in reporters' inboxes? The pet peeve question was posed to the Baltimore Sun's top editors during a recent meet the media discussion hosted by the Baltimore Public Relations Council. Number one annoyance? A...
Is the 2024 election changing PR media plans? Surprisingly not, finds survey!
While 82% of PR people consider the election year as an opportunity or challenge for their media relations plan, only 26% are changing tactics or their media strategy. Those are among the key findings of a survey of PR professionals conducted by D S Simon Media, a...
Edward Segal, D.C.-based public relations consultant and author, announces publication of “Whistle-Stop Politics: Campaign Trains and the Reporters Who Covered Them”
Edward Segal, a D.C.-based public relations consultant and author, announced the publication of his latest book, “Whistle-Stop Politics: Campaign Trains and the Reporters Who Covered Them.” Segal said the book was inspired by his work early in his public relations...
Maryland news from TBC, WBAL-TV, Warschawski, BOPA, Devaney, the Orioles and more
Baltimore-based creative agency TBC's "We Fight" campaign for the American Diabetes Association has won a Gold Anthem Award and a Bronze Community Voice Award. The campaign highlights the growing diabetes crisis in the United States, aiming to raise awareness and...