Robert MacNeil, longtime PBS NewsHour co-anchor and co-founder, dies at 93
Co-founder and longtime co-anchor of the PBS NewsHour Robert MacNeil died at the age of 93. MacNeil co-founded the MacNeil/Lehrer Report, the predecessor of the PBS NewsHour, alongside the late Jim Lehrer in 1975, out of their 1973 coverage of the Senate Watergate...
Alethea raises $20M in Series B Funding for disinformation mitigation
Alethea, a technology company in disinformation detection and mitigation, announced the close of a $20M Series B funding round led by GV, with participation from Ballistic Ventures, who led Alethea’s Series A funding in 2022. Also participating in the round is Hakluyt...
Top insights for Generation Z marketing: Williams Whittle Gen Z media habits survey
By Kelly Callahan-Poe, President, Williams Whittle In February 2024, Williams Whittle conducted a third annual survey of 12–27-year-olds (“Gen Z”) throughout the United States in order to understand their media habits and preferences. Minors were required to gain...
A “great love story told with rigor, precision, and rare sensitivity” by WaPo’s Sally Jenkins, wins Columbia Journalism School award
The Washington Post's Sally Jenkins’ "Bitter rivals. Beloved friends. Survivors." has won the 2024 Mike Berger Award, which is administered by the Columbia Journalism School and honors outstanding examples of in-depth, human-interest reporting. This is The Post’s...
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Yes& acquires CommCore
Growing integrated marketing agency bolsters its communications training and crisis capabilities Yes& has acquired substantially all the assets of CommCore Consulting Group, a leading provider of media training, presentation training, and crisis communications...
WWPR Women of the Year celebrate sisterhood
By Debra Silimeo Some of the brightest stars in D.C. PR came together at the Washington Women in Public Relations (WWPR) annual gathering of women who have been honored as WWPR's Woman of the Year, along with those who have served as president of the organization....
Wikipedia Chaos Index for April 2024
The Wikipedia Chaos Index sits at 70 for April, an increase of 6% from March. This is most likely due to a significant increase in new pages created - which also has led to an increase in AfC wait times - and the levels of new page submissions, edits, and...
New edition of Customer Experience book by Greg Kihlström discusses how brands can measure and maintain their competitive advantage
As the primary method of competitive differentiation between most brands today, customer experience is as important as ever to the enterprise. While most companies claim that customers and their needs drive decisions and priority within their organizations, taking...
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Yes& acquires CommCore
Growing integrated marketing agency bolsters its communications training and crisis capabilities Yes& has acquired substantially all the assets of CommCore Consulting Group, a leading provider of media training, presentation training, and crisis communications...
GrowthLab recognizes Elevation #1 MarComm Small Business serving federal agencies
Latest report ranks Elevation as #7 on the Top 100 list of Federal Marketing Communications Leaders and #6 on the Top 25 list of Movers & Shakers Elevation reports that it is once again honored to be recognized by GrowthLab’s report of the top 100 marketing...
Wikipedia Chaos Index for April 2024
The Wikipedia Chaos Index sits at 70 for April, an increase of 6% from March. This is most likely due to a significant increase in new pages created - which also has led to an increase in AfC wait times - and the levels of new page submissions, edits, and...
New edition of Customer Experience book by Greg Kihlström discusses how brands can measure and maintain their competitive advantage
As the primary method of competitive differentiation between most brands today, customer experience is as important as ever to the enterprise. While most companies claim that customers and their needs drive decisions and priority within their organizations, taking...
Top insights for Generation Z marketing: Williams Whittle Gen Z media habits survey
By Kelly Callahan-Poe, President, Williams Whittle In February 2024, Williams Whittle conducted a third annual survey of 12–27-year-olds (“Gen Z”) throughout the United States in order to understand their media habits and preferences. Minors were required to gain...
Reacting to the Cultural Pulse: How Brands can stay relevant and agile in today’s market
By Sakia Stewart, Response Labs As strategists, we all aspire to create a marketing strategy that goes viral and ends up on national news — mama, we made it! But those moments are hard to come by. With social media platforms designed to engage, there are numerous ways...
Crosby creates “More Donors, More Hope” PSA campaign for HRSA
National effort launches this Donate Life Month to inspire more people to register as organ donors (Crosby) launched the “More Donors, More Hope” campaign on behalf of the Health Resources and Services Administration (HRSA). The national effort, which launched...
PEOPLE
Dena F. Bunis, senior writer and editor for AARP, dies at age 70
Journalist and editor Dena F. Bunis, died at the age of 70. According to her obit, her career as an "award-winning reporter and editor included stints as managing editor of CQ Healthbeat, Washington bureau chief of The Orange County Register, and longtime reporter for...
A “great love story told with rigor, precision, and rare sensitivity” by WaPo’s Sally Jenkins, wins Columbia Journalism School award
The Washington Post's Sally Jenkins’ "Bitter rivals. Beloved friends. Survivors." has won the 2024 Mike Berger Award, which is administered by the Columbia Journalism School and honors outstanding examples of in-depth, human-interest reporting. This is The Post’s...
Robert MacNeil, longtime PBS NewsHour co-anchor and co-founder, dies at 93
Co-founder and longtime co-anchor of the PBS NewsHour Robert MacNeil died at the age of 93. MacNeil co-founded the MacNeil/Lehrer Report, the predecessor of the PBS NewsHour, alongside the late Jim Lehrer in 1975, out of their 1973 coverage of the Senate Watergate...
WWPR Women of the Year celebrate sisterhood
By Debra Silimeo Some of the brightest stars in D.C. PR came together at the Washington Women in Public Relations (WWPR) annual gathering of women who have been honored as WWPR's Woman of the Year, along with those who have served as president of the organization....
UNCF promotes Monique LeNoir to Vice President, Branding, Marketing and Communications
UNCF (United Negro College Fund), based in D.C., promoted Monique LeNoir to Vice President, Branding, Marketing and Communications. She previously served as UNCF’s national director, communications, for nine years, where she oversaw the day-to-day activities of the...
Semafor adds Bennett Richardson as General Manager and Global Head of Public Affairs
Semafor appointed veteran marketing, media and public affairs executive Bennett Richardson to the role of General Manager and Global Head of Public Affairs based in Washington D.C. This is a newly-created position for Semafor, and Richardson - most recently Director...
Jonathan Greenberger, Washington bureau chief of ABC News, joins POLITICO as Executive Vice President
Jonathan Greenberger, most recently Washington bureau chief of ABC News, is joining POLITICO as executive vice president. According to POLITICO, Greenberger spent most of his career at ABC, "where he is a deeply respected figure, so the decision to join us was not...
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MARKETING
Ceres Talent, Reston, Virginia, and hrQ, Pensacola, Florida, join together as Landrum Talent Solutions
Landrum announced that its two talent acquisition firms - Ceres Talent, Reston, Virginia, and hrQ, Pensacola, Florida - are coming together as Landrum Talent Solutions. According to a release, Ceres Talent, a firm well known for providing marketing recruiting...
Veteran journalist Cheryl Costello launches video storytelling business; ANA•LITK announces new leadership team under CEO Jennifer Ferraro Randolph
Longtime multimedia journalist Cheryl Costello announced the launch of her new video production company, CosTELLo YOUR STORY. With more than two decades of experience working in newsrooms in Baltimore and Washington, D.C., Costello brings a wealth of storytelling...
We love a five-star review, but did you know online reviews matter for SEO?
By Red Thinking You know online reviews are critical to your business’ success, not just because they show prospects that customers are singing your praises. Online reviews also play a key role in your SEO. Not only do they prove to Google that you’re a legitimate...
B2B MarCom Summit set for May 23
Capitol Communicator announced that it will hold the region’s first business-to-business conference on Thursday, May 23, at the Carahsoft Conference and Collaboration Center in Reston, VA. The B2B MarCom Summit will be the area’s largest gathering of B2B marketing,...
Data industry veteran Ed Krug launches Zebra Data Services to address gap in B2B data services market
Ed Krug, a long-time direct marketing veteran, launched Zebra Data Services, a data consultancy to fill a need that has long existed in the data services sector. “With an increased number of businesses that sell data and data services, it is becoming more confusing...
Maryland agency updates from PROFILES, C-360 Agency and Smart Connections PR; David Carberry releases “Stop Networking, Start Needworking”
Baltimore's PROFILES is the PR firm is behind the recent wave of publicity promoting Pittsburgh-based sandwich business Primanti Bros. Restaurant and Bar's expansion in Maryland. Known for heaping colesaw and french fries directly onto its sandwiches, Primanti Bros....
ADVERTISING
Brand Loyalty in the Digital Era: Strategies and Challenges
In today’s fast-paced digital landscape, building and maintaining brand loyalty is more challenging and crucial than ever. Consumers are bombarded with endless choices, making it easy for them to switch brands at the slightest inconvenience This article delves into...
“Paradigm-shifting” change ahead for media and advertising, states Inside Radio
The media and advertising industries are on the precipice of a paradigm-shifting change, reports Inside Radio. The IR post states: "Generative AI is expected to alter most every aspect of the business, experts say. Key is how organizations use it as a strategic...
Nielsen reports continued strong PSA results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a...
BIA updates U.S. local advertising estimate for 2024 to $172 billion; indicating 9.3 percent growth from 2023
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services, based in Chantilly, Va, estimates revenues across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. The rise will be driven by local political...
Ogilvy wins big at AAF DC American Advertising Awards
The American Advertising Federation of DC (AAF-DC) celebrated its annual American Advertising Awards with over 180 attendees on Wednesday, March 6, at the Hamilton Live in Washington, D.C. The big winner of the evening was Ogilvy, collecting 17 awards, see photo...
PSA campaign launched to unite communities across America
"Belonging Begins With Us," an Ad Council and D.C.-based American Immigration Council (AIC) campaign, partnered with the Team Up Project to release a public service advertisement (PSA) encouraging people to come together across lines of difference to cultivate...
PR
WWPR Women of the Year celebrate sisterhood
By Debra Silimeo Some of the brightest stars in D.C. PR came together at the Washington Women in Public Relations (WWPR) annual gathering of women who have been honored as WWPR's Woman of the Year, along with those who have served as president of the organization....
Watson and Gill leave Redstart to launch Sunny Side Creative; KO Public Affairs merges with Sandy Hillman Communications
Two creative professionals who previously worked together at Baltimore agency Redstart Creative have branched out to launch their own firm, Sunny Side Creative. Elisa Watson, left in photo, served as creative director at Redstart from 2016 to 2023 and Jessica Gill...
Crisis communicators working around the clock after Key Bridge collapses in Baltimore
At approximately 1:30 a.m. on March 26, 2024, a cargo ship leaving the Port of Baltimore carrying 4,700 containers struck the (I-695) Francis Scott Key Bridge, causing a collapse of the bridge that created shocking images and video that continue to make international...
Eight firms come together to become Orchestra
BerlinRosen Holdings today became Orchestra. Orchestra is a network of eight agency partners with more than 600 employees from 12 cities across North America and Europe. The Orchestra network partners with companies, organizations and leaders that span a variety of...
How to annoy editors
What are the most annoying, automatic-delete emails that land in reporters' inboxes? The pet peeve question was posed to the Baltimore Sun's top editors during a recent meet the media discussion hosted by the Baltimore Public Relations Council. Number one annoyance? A...
Is the 2024 election changing PR media plans? Surprisingly not, finds survey!
While 82% of PR people consider the election year as an opportunity or challenge for their media relations plan, only 26% are changing tactics or their media strategy. Those are among the key findings of a survey of PR professionals conducted by D S Simon Media, a...