PSA campaign launched to unite communities across America
"Belonging Begins With Us," an Ad Council and D.C.-based American Immigration Council (AIC) campaign, partnered with the Team Up Project to release a public service advertisement (PSA) encouraging people to come together across lines of difference to cultivate...
Washington Association of Black Journalists establishes award in honor of Dr. Sheila Brooks
The Washington Association of Black Journalists (WABJ) honored SRB Communications’ founder, president and CEO, Dr. Sheila Brooks, by establishing an award in her name. Street Sense Media received the inaugural Dr. Sheila Brooks Community Impact Award during an awards...
Storyfarm wins Best in Show; 118 ADDYs awarded at 50th American Advertising Awards in Baltimore
The American Advertising Federation of Baltimore (AAFB) marked their 50th Annual American Advertising Awards, “We’re Off to See the ADDY s” amongst a historic crowd of 314 attendees on February 29, at the Baltimore Museum of Industry where they awarded 118 ADDY...
Agency CEO Kristen Cavallo retires to pursue political and social activism
Kristen Cavallo, CEO of MullenLowe and formerly CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring to pursue political and social activism, according to Virginia Business. Cavallo became CEO of MullenLowe Global in November 2022 and...
Brought to you by Capitol Communicator
Freshen Up Your Social Media: Spring Cleaning Strategies for Engaging Content
By Lexi Hodgson, Red Thinking 10 ways to spring clean your social media Set-it-and-forget social media strategy? Nope. Don't even try it. The importance of social media optimization is more relevant than ever, and there’s no better time than spring to take a brief...
State of Wikipedia report for March 2024
After a significant increase to start 2024, the Wikipedia Chaos Index sits at 66 for the month of March, the same as it was in February. January saw a significant increase in pages nominated for deletion; though that decreased slightly in February, the number of AfC...
28 percent of journalists are using AI and 20% plan to explore it finds survey
AI is moving fast, but journalists are split on using it, states Muck Rack. Twenty-eight percent cited using AI in their workflow and 20% plan to explore it, according to results from a new Muck Rack survey. Muck Rack’s seventh annual State of Journalism report, which...
Award-winning photographer Cade Martin completes campaign for Wounded Warrior Project
Award-winning photographer Cade Martin completed a campaign for the Wounded Warrior Project. He told Capitol Communicator the Wounded Warrior Project "does powerful work and collaborating with them was such an honor. I’m grateful for the opportunity to work for such...
SPONSORS
CATEGORIES
AGENCY
Agency CEO Kristen Cavallo retires to pursue political and social activism
Kristen Cavallo, CEO of MullenLowe and formerly CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring to pursue political and social activism, according to Virginia Business. Cavallo became CEO of MullenLowe Global in November 2022 and...
Freshen Up Your Social Media: Spring Cleaning Strategies for Engaging Content
By Lexi Hodgson, Red Thinking 10 ways to spring clean your social media Set-it-and-forget social media strategy? Nope. Don't even try it. The importance of social media optimization is more relevant than ever, and there’s no better time than spring to take a brief...
State of Wikipedia report for March 2024
After a significant increase to start 2024, the Wikipedia Chaos Index sits at 66 for the month of March, the same as it was in February. January saw a significant increase in pages nominated for deletion; though that decreased slightly in February, the number of AfC...
Christene Jennings takes the helm at Marketing for Change Co.
Christene Jennings, a longtime leader in environmental and road safety communication, has been named the new chief executive officer of Marketing for Change Co., a national research and creative agency propelled by behavioral science. Jennings, 50, formerly the...
Reacting to Yahoo and Gmail’s email deliverability changes, what you can do right now
By Response Labs Recently, our colleagues at Litmus outlined some new email deliverability rules from Gmail and Yahoo. We know these updates have a direct impact on how we and our clients can communicate with their email subscribers, so we sat down with our Senior...
GKV wins smoking prevention account; Maryland’s “Be Moved” campaign news; WYPR and WTMD combine forces
Maryland Governor Wes Moore joined Maryland Department of Commerce Secretary Kevin Anderson to unveil a new component of the department’s ‘Be Moved’ ad campaign to attract young, high-tech professionals and college students to Maryland, part of the administration’s...
Agency updates from FINN Partners, Stratacomm and Phronesis Partners
FINN Partners launched a Global Health Impact Group co-led by Richard Hatzfeld, Mark Chataway and Christopher Nial. According to a release, the trio are "experts who have decades of experience working in emerging markets and with multinational companies,...
PEOPLE
Agency CEO Kristen Cavallo retires to pursue political and social activism
Kristen Cavallo, CEO of MullenLowe and formerly CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring to pursue political and social activism, according to Virginia Business. Cavallo became CEO of MullenLowe Global in November 2022 and...
Architect selected for Fallen Journalists Memorial at National Mall to commemorate press freedom and those who died advancing it
Launched on the one-year anniversary of the 2018 Capital-Gazette newsroom shooting, the Fallen Journalists Memorial Foundation has announced the selection of Chicago-based John Ronan Architects to design the foundation’s namesake memorial, the first national memorial...
Holly Morris exits FOX 5 after 25 years
Holly Morris, an anchor and reporter, is leaving FOX 5 DC after 25 years. "It's time for me to say goodbye to FOX 5 and to the world of local TV news," she announced Friday, reports FOX 5, "There are not enough words in the dictionary to express how thankful I am for...
Christene Jennings takes the helm at Marketing for Change Co.
Christene Jennings, a longtime leader in environmental and road safety communication, has been named the new chief executive officer of Marketing for Change Co., a national research and creative agency propelled by behavioral science. Jennings, 50, formerly the...
WaPo promotes Alexis Sobel Fitts to technology editor for enterprise and investigations
The Washington Post is promoting Alex Sobel Fitts to Technology Editor for Enterprise and Investigations, overseeing coverage of global efforts to regulate technology, as well as a variety of enterprise beats, including the growing influence of generative artificial...
Jim Rushton joins Washington Commanders as chief partnerships officer
The Washington Commanders add Jim Rushton as chief partnerships officer. Rushton comes from the Los Angeles Chargers and will help in Washington’s search for a new stadium naming-rights partner. Rushton will also oversee all aspects of sponsorship and help shape the...
NAMI adds Ann Andrews Morris as Chief Communications and Marketing Officer
The National Alliance on Mental Illness (NAMI) adds Ann Andrews Morris as Chief Communications and Marketing Officer. In her role as CCMO, Morris, states a release, will spearhead strategic communication and marketing initiatives to enhance and elevate NAMI’s mission....
MARKETING
Veteran journalist Cheryl Costello launches video storytelling business; ANA•LITK announces new leadership team under CEO Jennifer Ferraro Randolph
Longtime multimedia journalist Cheryl Costello announced the launch of her new video production company, CosTELLo YOUR STORY. With more than two decades of experience working in newsrooms in Baltimore and Washington, D.C., Costello brings a wealth of storytelling...
We love a five-star review, but did you know online reviews matter for SEO?
By Red Thinking You know online reviews are critical to your business’ success, not just because they show prospects that customers are singing your praises. Online reviews also play a key role in your SEO. Not only do they prove to Google that you’re a legitimate...
B2B MarCom Summit set for May 23
Capitol Communicator announced that it will hold the region’s first business-to-business conference on Thursday, May 23, at the Carahsoft Conference and Collaboration Center in Reston, VA. The B2B MarCom Summit will be the area’s largest gathering of B2B marketing,...
Data industry veteran Ed Krug launches Zebra Data Services to address gap in B2B data services market
Ed Krug, a long-time direct marketing veteran, launched Zebra Data Services, a data consultancy to fill a need that has long existed in the data services sector. “With an increased number of businesses that sell data and data services, it is becoming more confusing...
Maryland agency updates from PROFILES, C-360 Agency and Smart Connections PR; David Carberry releases “Stop Networking, Start Needworking”
Baltimore's PROFILES is the PR firm is behind the recent wave of publicity promoting Pittsburgh-based sandwich business Primanti Bros. Restaurant and Bar's expansion in Maryland. Known for heaping colesaw and french fries directly onto its sandwiches, Primanti Bros....
Navigating the maze of consumer data privacy in marketing
By Response Labs As digital marketers, we know the landscape is always shifting. But 2024 promises to be a significant milestone in the world of consumer data privacy. Here are the top-five things everyone in marketing needs to keep top of mind as we enter 2024. 1....
ADVERTISING
BIA updates U.S. local advertising estimate for 2024 to $172 billion; indicating 9.3 percent growth from 2023
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services, based in Chantilly, Va, estimates revenues across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. The rise will be driven by local political...
Ogilvy wins big at AAF DC American Advertising Awards
The American Advertising Federation of DC (AAF-DC) celebrated its annual American Advertising Awards with over 180 attendees on Wednesday, March 6, at the Hamilton Live in Washington, D.C. The big winner of the evening was Ogilvy, collecting 17 awards, see photo...
PSA campaign launched to unite communities across America
"Belonging Begins With Us," an Ad Council and D.C.-based American Immigration Council (AIC) campaign, partnered with the Team Up Project to release a public service advertisement (PSA) encouraging people to come together across lines of difference to cultivate...
Data “is the oxygen breathing life into TV advertising,” states AdExchanger post
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business, writes Andy Brown, CEO of Andrew Brown and Associates, in an AdExchanger post. London-based Brown adds that to think that...
Walmart’s advertising ambitions leads to acquisition of smart TV maker Vizio
Walmart’s advertising ambitions are growing. So it bought a TV manufacturer, reports AdExchanger. On Tuesday, Walmart announced its acquisition of the smart TV maker Vizio for a grand total of $2.3 billion. The reason, states AdExchanger, is to boost its ad business...
Maryland news from TBC, WBAL-TV, Warschawski, BOPA, Devaney, the Orioles and more
Baltimore-based creative agency TBC's "We Fight" campaign for the American Diabetes Association has won a Gold Anthem Award and a Bronze Community Voice Award. The campaign highlights the growing diabetes crisis in the United States, aiming to raise awareness and...
PR
How to annoy editors
What are the most annoying, automatic-delete emails that land in reporters' inboxes? The pet peeve question was posed to the Baltimore Sun's top editors during a recent meet the media discussion hosted by the Baltimore Public Relations Council. Number one annoyance? A...
Is the 2024 election changing PR media plans? Surprisingly not, finds survey!
While 82% of PR people consider the election year as an opportunity or challenge for their media relations plan, only 26% are changing tactics or their media strategy. Those are among the key findings of a survey of PR professionals conducted by D S Simon Media, a...
Edward Segal, D.C.-based public relations consultant and author, announces publication of “Whistle-Stop Politics: Campaign Trains and the Reporters Who Covered Them”
Edward Segal, a D.C.-based public relations consultant and author, announced the publication of his latest book, “Whistle-Stop Politics: Campaign Trains and the Reporters Who Covered Them.” Segal said the book was inspired by his work early in his public relations...
Maryland news from TBC, WBAL-TV, Warschawski, BOPA, Devaney, the Orioles and more
Baltimore-based creative agency TBC's "We Fight" campaign for the American Diabetes Association has won a Gold Anthem Award and a Bronze Community Voice Award. The campaign highlights the growing diabetes crisis in the United States, aiming to raise awareness and...
WWPR names Running Start its 2024-2025 pro bono client
Washington Women in Public Relations (WWPR) announced that Running Start, a nonpartisan nonprofit that trains young women to run for political leadership, as its pro bono client for 2024 and 2025. Established in 1993, WWPR's Pro Bono Committee offers marketing and...
In-kind donations: Nothing is better than free
Unique benefits of donations for nonprofits include free in-kind advertising By Steve Edelman, President, Connect360 If you’re at a nonprofit, you may have heard about in-kind donations or gifts in kind. In our work with nonprofits, we’ve seen the difference that...