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# 2025 Association Insights CommImpact Awards winners announced
- URL: https://capitolcommunicator.com/2025-association-insights-commimpact-awards-winners-announced/
- Published: 2025-12-11T01:16:37.000Z
- Updated: 2025-12-11T01:16:37.000Z
- Author: Capitol Communicator
- Tags: Awards, #Import 2026-10-08 18:55

**Awards celebrate exceptional communications leadership** 
**across the association sector**

[**OnWrd & UpWrd Marketing and Communications, Inc**](https://onwrdupwrd.com/?ref=capitolcommunicator.com)., publisher of the Association Insights newsletter and podcast, announced the winners of the [2025 Association Insights CommImpact Awards](https://21654617.hs-sites.com/a100-commimpact-awards?ref=capitolcommunicator.com). These awards honor the achievements of associations across North America whose communications, storytelling and engagement efforts set new standards of excellence.

Winners were recognized during a live virtual ceremony broadcast, above, on O&U’s YouTube channel.

The Association Insights CommImpact Awards celebrate excellence in eight core categories: Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership & Research, Effective Member Engagement Initiative, Event Promotion, Outstanding Internal Communications and Leadership in Public Awareness Campaign.

“Each of this year’s winners demonstrated extraordinary creativity, strategy and purpose,” said **Colleen Gallagher,** president and CEO of OnWrd & UpWrd. “Their work moves industries forward, strengthens member communities and shows the power of communication to drive meaningful impact. We’re thrilled to honor campaigns that not only achieved impressive results but elevated what’s possible in association communications.”

## **2025 Association Insights CommImpact Award Winners**

### **Advocacy Excellence: American Academy of Family Physicians (AAFP)**  
For their National Immunization Awareness Month (NIAM) campaign, which cut through a highly politicized public health environment with trusted, compassionate messaging from family physicians—reaching millions and strengthening vaccine confidence nationwide.

**Best Media Relations Campaign: NTM Info & Research (NTMir)**  
For World NTM Day 2025, a bilingual, global media campaign that spotlighted an underrecognized lung disease through expert storytelling, national broadcast outreach, and strategic partnerships—achieving nearly 200 million impressions across 25 countries.

**Innovative Content Strategy: College of American Pathologists (CAP)**  
For developing a dynamic, multi-channel content ecosystem—including rapid-response advocacy communications, cinematic podcast storytelling, platform-specific campaigns, and optimized digital experiences—that advanced education, engagement, and member value.

**Thought Leadership & Research: Association of Clinical Research Professionals (ACRP)**  
For transforming the release of ICH E6(R3)—a major global regulatory update—into a comprehensive, expertly informed suite of educational resources, tools, webinars, and trainings that reached tens of thousands of clinical research professionals worldwide.

**Effective Member Engagement Initiative: American Bus Association (ABA)**  
For the ABA News Center, a modern digital hub that amplifies member stories, deepens community engagement, and delivers high-value industry content—driving significant increases in visibility, interaction, and cross-channel participation.

**Event Promotion: Plasma Protein Therapeutics Association (PPTA) with Media Source**  
For their campaign promoting International Plasma Awareness Week (IPAW) 2025, leveraging national survey data, compelling patient storytelling, a virtual media tour, and a multimedia newsroom to drive exceptional visibility and public action.

### **Outstanding Internal Communications: National Society of Compliance Professionals (NSCP)**  
For a thoughtful, people-first succession communications strategy that aligned staff, Board leadership, and stakeholders ahead of the transition to a new Executive Director—ensuring clarity, stability, and trust through every step of the process.

### **Leadership in Public Awareness Campaign: Federation of State Medical Boards (FSMB)**  
For the “Care Matters” PSA campaign, a moving, story-driven public awareness effort that highlighted the vital role of state medical boards in safeguarding patient trust—earning more than 44 million views across platforms.

The work of this year’s honorees showcases how strategic, human-centered communication can strengthen industries, elevate public understanding and empower members and communities, states a release.