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# A majority of U.S. internet households now are “cord cutters” or “cord nevers”
- URL: https://capitolcommunicator.com/a-majority-of-u-s-internet-households-now-are-cord-cutters-or-cord-nevers/
- Published: 2025-02-04T21:50:53.000Z
- Updated: 2025-02-04T21:50:53.000Z
- Author: Capitol Communicator
- Tags: Insights, Technology, #wp-top-right-sponsored, #Import 2026-10-08 18:55

**An increasing number of U.S. internet households** are characterizing themselves as “cord cutters” according to Parks Associates’ latest research from its [Video Services Consumer Insights Dashboard,](http://email.prnewswire.com/ls/click?upn=u001.v9xoTZaCB3KDvUFxTt6K9ITfJcLtx-2FOvmuVizoBK57BZeLT0fgwfsLHhJsZ4F0kdJMSXJAlCztCPcr4pu2uv2YqyUmnwAJujX0rx-2FIo0tSfpZU0odFOGnBUHYKUen1fDjv9aPcL2rtNkDrz8nPXh8cHmCegM0SJCSh3uAh7WXRXaEEjcwKzdwa87AziBtqETjOlY91mWXtkrfjTpIcgIA3SYdECv8YEw7ejfdXWWm9r4M4F-2FVaz3UIqbTqXPpLudxV2yqaz6Y0Ghw75CNGY34UBRH7NDmWcs9GGv2HM-2FEGaJOMkyxXLw-2BGiY0lDOtwx-2BZHv0%5FB-2BA-2F705snyt5J5Z0sQaRrSFN5D5rbDRzzMBy-2B-2BWFJnv7jQUM06x31l3O-2BPUmdBpJRKoAz3XaitlpM-2FYeHQqV9-2BHczE2MMjHsUv8ZmU3MOCvdsV5oE6y4nVdLMRxIyFOmeEW4s9r9uv0wgZ4-2B9kYcBQl8kt646jNQR0YEuy97bgTcicsG4L9mbdoC-2FGv9magrOKDJ33FyWu0QGU-2BlFx8ip0x4rVecGxk9Y4iEPieS1q3M1ESPf5KZrZbZe6OYhDEfFsZA19tt3XNgDrME443fbzaW3jsqdpAPD42F01AvTKZj0Gv7jRBqz4-2BZVWOY73SBs5agaVgevAZm8Nw8OMEP9S3TRch90E-2F7kFYc4zhbHWU-3D&ref=capitolcommunicator.com)

According to the report, 56 million (46%) of U.S. internet households are “cord cutters,’ while 12 % are “cord nevers,” who have never subscribed to any sort of traditional pay TV, states Tvtechnology .

The Dashboard research service tracks adoption trends and shifts in the video services market, including households who are disconnecting in favor of free-to-air broadcasts or online video services.

According to Tvtechnology, service providers are adapting by offering competitive pricing, bundling options, and hybrid monetization strategies. The rise of ad-supported video-on-demand (AVOD) and free ad-supported streaming TV (FAST) services shows the demand for lower-cost alternatives, and subscription-based platforms continue to experiment with tiered pricing and content exclusivity to retain customers.

More[ here](https://www.tvtechnology.com/news/parks-nearly-half-of-all-u-s-internet-households-are-now-cord-cutters?ref=capitolcommunicator.com).