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# News for PR Pros: Forbes Lists 12 “Useless” Public Relations Terms
- URL: https://capitolcommunicator.com/a-word-to-those-in-pr-forbes-has-a-list-of-12-useless-public-relations-terms/
- Published: 2015-02-23T22:18:15.000Z
- Updated: 2015-02-24T21:21:25.000Z
- Author: Guest Columnist
- Tags: PR, Communications, Insights, #Import 2026-10-08 18:46

**“Here’s some breaking news,**” states **Robert Wynne** on Forbes.com, “It’s time to think outside the box as we cross platform some thought leadership as we workshop our emotional intelligence into a next-generation digital strategy. Confused? You should be. These are some of the baloney B.S. terms pushed around by public relations professionals who like to seem well-informed.”

Wynne then details what he says are 12 “useless terms in public relations that really don’t mean anything” … including “strategic PR.”

Check out the full list [here](http://www.forbes.com/sites/robertwynne/2015/02/19/12-useless-public-relations-terms/?ref=capitolcommunicator.com).

(Image from The Newhouse School at Syracuse University.)