According to a recent report from Russell Reynolds, women are leading in the marketing leadership appointment category. In the first half of 2019, women accounted for 48% of all CMO moves. Another trend however, is that the CMO succession crisis continues, as four-out-of-five marketing leadership roles went to external candidates in the first half of 2019. In other words, a next-in-line marketer only has a 1-in-5 chance of getting his or her boss’s job. In the first half of 2019, there were over 200 senior marketing job changes, an increase of 12 percent versus the same period last year and the highest total in any six-month period. Record low unemployment and record high job openings has caused robust hiring activity with senior level marketers, making it a “buyer’s market” for talent. The full report with trends and other marketing activities can be found can be found here: Marketing Moves: Q1 – Q2 2019
Female CMO Hires on the Rise
About the Author
Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.