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# Ads for Cryptocurrency Coming Soon from The Martin Agency
- URL: https://capitolcommunicator.com/ads-for-cryptocurrency-coming-soon-from-the-martin-agency/
- Published: 2021-06-30T17:31:36.000Z
- Updated: 2021-06-30T17:31:36.000Z
- Author: Capitol Communicator
- Tags: Marketing, Agency, #Import 2026-10-08 18:51

**Top crypto exchanges plan to spend millions on marketing in the coming months** as they try to reach the mainstream, offering a welcome trickle of new revenue for ad agencies still recovering from the pandemic, reports Business Insider.

Crypto companies have mostly avoided traditional advertising, instead using PR to target investors and a community of enthusiasts on platforms like Reddit and Twitter.

But, continued Business Insider, “crypto companies have attracted $8.6 billion in funding so far this year, easily surpassing 2020’s $3.4 billion total. Chief strategy officer **Elizabeth Paul** of The Martin Agency, which recently was hired by Coinbase, predicted at least one crypto brand would air a Super Bowl ad in the next two years.

“US ad budgets for two of the biggest exchanges, Coinbase and eToro, shot up 57% and 230% to $16.3 million and $6.4 million last year, respectively, according to Kantar.”

The Martin Agency is based in Richmond, VA.

More [here](https://www.businessinsider.com/crypto-exchanges-are-preparing-for-advertising-blitz-2021-6?ref=capitolcommunicator.com).