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# Advertising to Young Children is Misleading and Unfair, States National Financial Educators Council
- URL: https://capitolcommunicator.com/advertising-to-young-children-is-misleading-and-unfair-states-national-financial-educators-council/
- Published: 2021-11-12T17:09:37.000Z
- Updated: 2021-11-12T17:09:37.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, #Import 2026-10-08 18:51

**Advertisers in the US spend more than $4 billion every year marketing products to children**, states a report from the [National Financial Educators Council](https://www.financialeducatorscouncil.org/?ref=capitolcommunicator.com). This practice, says the organization, “continues despite the fact that researchers and legal scholars alike – including the American Psychological Association – concur that advertising to young children is misleading and unfair. Children below the age of 8 years have underdeveloped cognitive skills, and thus are unable to distinguish biased advertising messages from fact.”

“This unfair practice of targeting young children with marketing inspired (the organization) to conduct a survey of American adults to clarify where they stand on the issue. The Advertising to Kids survey, conducted from October 13 – November 1, 2021, asked 3,298 citizens across the US to answer three questions:

- Should companies advertise to kids younger than 8 years old? 79.7% responded “Definitely No” or “No.”
- Is advertising to kids younger than 8 years old unethical? 57% responded “Definitely Yes” or “Yes”.
- Should junk food companies advertise to kids younger than 8 years old? 76.6% responded “Definitely No” or “No.””

View the complete survey results [here](https://www.financialeducatorscouncil.org/advertising-to-kids-survey/?ref=capitolcommunicator.com).

PHOTO: National Financial Educators Council