> ## Content Index
> Fetch the complete content index at: https://capitolcommunicator.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Agency updates: Seven Letter, Response Labs and Lens End Media
- URL: https://capitolcommunicator.com/agency-updates-seven-letter-response-labs-and-lens-end-media/
- Published: 2024-05-11T12:09:26.000Z
- Updated: 2024-05-15T16:39:16.000Z
- Author: Capitol Communicator
- Tags: Agency, #Import 2026-10-08 18:54

[**Seven Letter**](https://sevenletter.com/?ref=capitolcommunicator.com) **added Casey Hernandez as a Partner.** Hernandez, above, was most recently senior vice president for global corporate communications at Herbalife, a publicly traded nutrition and wellness company headquartered in Los Angeles, where she managed the company’s overall communications strategy, including CEO positioning and communications, media relations, internal communications, creative content development, ESG communications and social media engagement. Prior to Herbalife, she served in senior communications roles in the Obama administration at both the United States Department of the Treasury and the Department of Transportation and served as associate creative director on the 2013 Presidential Inaugural Committee. Hernandez also served as press secretary to former Mayor of Los Angeles Antonio Villaraigosa, overseeing strategic communications planning for the mayor in the second largest media market in the country. 

[**Response Labs**](https://www.responselabs.com/?ref=capitolcommunicator.com) **added Joe Smith as a Solutions Architect.** Smith has advanced and hands-on experience (7+years) with developing and designing solutions in Salesforce Marketing Cloud including: Journey Builder, Email Studio, Mobile Studio, Automation Studio, Content Builder. He has 6x Salesforce certified including 3x Salesforce Marketing Cloud certified. He is proficient with SQL, AMPscript, and SSJS and has a strong understanding of the REST and SOAP APIs for the Marketing Cloud. Smith also has experience leading CRM platform mergers/ migrations and experience leading multiple end-to-end implementations of Salesforce Marketing Cloud, Pardot, Salesforce Sales & Service Cloud (s), and Salesforce CPQ.

[**Lens End Media**](https://lensendmedia.com/?ref=capitolcommunicator.com)**, a video production agency, has merged with South Florida-based** [**BrandStar**](https://brandstar.com/?ref=capitolcommunicator.com). Founded in 2020 by **Ibrahim Zafar**, Lens End Media, states a release, “excels in holistic high-impact video production services, creating and producing high quality content. Through use of the latest technology, inclusive of AI, Lens End Media optimizes processes to drive results.” The company is based in D.C., with clients across the U.S. and globe, covering music, sports, nonprofit, live events and auto industries. Some notable clients include Walgreens, Deloite, Stellantis, LEGO Group, Georgetown University Hospital, Red Nose Day, NBA and former NFL athletes.