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# Agile Brand Guides series launches with The Agile Brand Guide to Customer Data Platforms
- URL: https://capitolcommunicator.com/agile-brand-guides-series-launches-with-the-agile-brand-guide-to-customer-data-platforms/
- Published: 2022-09-14T23:45:44.000Z
- Updated: 2022-09-15T17:21:06.000Z
- Author: Greg Kihlström
- Tags: Marketing, Insights, #Import 2026-10-08 18:52

**By Greg Kihlström** 

**The current marketing technology landscape has thousands of platforms**, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.

Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively.

Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customer’s behaviors and preferences is key to achieving long-term success. This, balanced with an increased need for data privacy and transparency over how customer data is used, make CDPs a critical part of a brand’s marketing technology infrastructure.

In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. *The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers* by Greg Kihlström is now available in print as an ebook.

The book explores marketers’ need for a Customer Data Platform, as well as the roles a CDP should play, the different types on the market, as well as how to evaluate and implement a platform once you have selected it.

Drawing on Greg Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, *The Agile Brand with Greg Kihlström*, this guide to CDPs provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Customer Data Platforms in their organizations.

*The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers* is available now in print and as an ebook from Amazon and directly from The Agile Brand [website. ](https://www.gregkihlstrom.com/agile-brand-guides?ref=capitolcommunicator.com) 

**About Greg Kihlström**[Greg Kihlström](https://www.gregkihlstrom.com/?ref=capitolcommunicator.com) is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on customer experience, employee experience, and digital transformation initiatives as Principal and Chief Strategist at[ GK5A](https://www.gk5a.com/?ref=capitolcommunicator.com). He is also the host of[ The Agile Brand with Greg Kihlström](https://www.theagilebrand.show/?ref=capitolcommunicator.com) podcast. He is a two-time CEO and Co-Founder, growing both companies and, ultimately, leading both to be acquired. As a strategist, digital transformation and customer experience advisor, he has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, Toyota and VMware.