AI may “completely” automate online advertising
Google released major updates to its advertising services supported by artificial intelligence (AI) that the company says can adapt to shifting consumer behaviors. reports MediaDailyNews. In the latest updates, continues the report, “advertisers now have the option to associate up to three headlines and two descriptions at the campaign level, including pinning them to specific positions.
“Dynamic image assets, dynamic sitelinks, dynamic callouts, and dynamic structured snippets have been enabled to serve alongside, or in place of, manually created assets of the same type when they are predicted to improve performance.
“To improve performance of ads, Google will allow responsive search ads to show one headline when it has been predicted to improve performance.
“As part of this change, a headline will now be eligible to display at the beginning of the description lines.
“AI technology may one day completely automate online advertising and guarantee performance with only a few first-party data points from a brand’s CRM system.”
More here.
