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# “Alexa Loses Her Voice” Wins Super Bowl Ad Meter
- URL: https://capitolcommunicator.com/alexa-loses-her-voice-wins-super-bowl-ad-meter/
- Published: 2018-02-05T14:09:34.000Z
- Updated: 2018-02-05T14:09:34.000Z
- Author: Capitol Communicator
- Tags: Advertising, B to C, #wp-top-center-sponsored, #Import 2026-10-08 18:49

**Alexa lost her voice but won the day** in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes, reports USA Today, which added that the winning ad “opens when Alexa gets a common question: What’s the weather? Amazon’s virtual assistant answers in her familiar, soothing voice, “In Austin, it’s 60 degrees with a chance …” and then she coughs and conks out.

“Amazon founder and CEO Jeff Bezos, as himself, is reassured by his uncertain staff that replacements are at the ready. Among those who try — and spectacularly fail — to fill Alexa’s virtual vocal cords are Gordon Ramsay, Rebel Wilson, Cardi B and Sir Anthony Hopkins (shown above).

“When Alexa’s voice returns, so does she. No explanation is offered for what happened to her. But, hey, it is flu season.”

You can check out the full story [here](https://www.usatoday.com/story/sports/Ad-Meter/2018/02/05/ad-meter-super-bowl-commercials-alexa/306089002/?ref=capitolcommunicator.com).