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# Amazon to Market Own Brand of TVs
- URL: https://capitolcommunicator.com/amazon-to-market-own-brand-of-tvs/
- Published: 2021-09-03T22:11:54.000Z
- Updated: 2021-09-05T21:15:30.000Z
- Author: Capitol Communicator
- Tags: Marketing, #wp-top-right-sponsored, #Import 2026-10-08 18:51

**Amazon is poised to take on TV giants** including Samsung, LG and Sony by launching Amazon-branded TVs in the United States as soon as October, according to *Business Insider* sources.

The sets, to be powered by Amazon’s Alexa voice assistant, are at least initially being manufactured by third parties, including TCL, but bear only the Amazon name, *BI* [reports](https://www.businessinsider.com/amazon-close-to-launching-its-own-tv-in-the-us-2021-9?ref=capitolcommunicator.com). They have been in development by Amazon Devices and Lab126 for nearly two years. Size-wise, the TVs are likely to offer 55”, 65” and 75” options.

More [here](https://www.mediapost.com/publications/article/366516/amazon-poised-to-launch-own-brand-tv-in-us-repo.html?ref=capitolcommunicator.com).