The American Geophysical Union (AGU), the world’s largest association of Earth and space scientists, has named Josh Weinberg as the organization’s Vice President of Strategic Communications & Marketing.
Weinberg will lead global integrated marketing, media and brand strategies to support D.C.-based AGU’s mission for research, discovery and solutions in addressing climate change. He will also provide strategic leadership in partnership with AGU staff and members to increase outreach and engagement among AGU membership and new key external audiences and partners around the world.
Weinberg most recently headed ad sales marketing strategy for TEGNA, based in Tysons, VA, the largest owner of ABC, CBS, Fox and NBC affiliates in the top-25 markets.
Prior to TEGNA, Weinberg held leadership roles at The Walt Disney Company/National Geographic, Warner Bros. Discovery and the BBC. Among major projects at NatGeo, he created their NASA Apollo 50th Anniversary platform, Starstruck, produced the Webby-award-winning first ever VR short to be filmed aboard the International Space Station in conjunction with Darren Aronofsky’s One Strange Rock, and launched Activate, the social change-centered multi-platform series with Global Citizen, Proctor & Gamble and Radical Films.
At Discovery, Weinberg led content and ad sales strategy, integrations and communications for numerous signature tentpoles such as Shark Week, Deadliest Catch, Mythbusters and Through the Wormhole with Morgan Freeman, partnering with key brands including Allstate, Dunkin Donuts, Geico, MillerCoors and Volkswagen.