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# Survey Finds 50 Percent of Marketers Feature LGBTQ+ Casting in Ads
- URL: https://capitolcommunicator.com/ana-survey-finds-50-percent-of-marketers-feature-lgbtq-casting-in-ads/
- Published: 2021-12-13T15:00:56.000Z
- Updated: 2021-12-16T02:04:55.000Z
- Author: Capitol Communicator
- Tags: Advertising, Marketing, Communications, Insights, #Import 2026-10-08 18:51

**Half of the marketers responding to an** [**ANA**](https://www.ana.net/?ref=capitolcommunicator.com) **survey** indicated that they ran ads in the past year featuring identifiable LGBTQ+ casting.

The report, *“LGBTQ+ Marketing Inclusion”* was the first of its kind and, despite the lack of previous data, the ANA said the results were a positive indicator of overall LGBTQ+ marketing inclusion. “If this survey was taken 20 years ago, or even 10, the results would look quite different, with LGBTQ+ casting much lower,” the report said.

“The results of this survey are encouraging because they demonstrate marketers’ genuine support for the LGBTQ+ community. Inclusion and equity are at the very heart of any diversity discussion,” said ANA CEO Bob Liodice. “The ANA’s DEI efforts are foundational to our growth agenda, which provides a framework for businesses and brands to leverage for sustainable growth.”

The survey focused on LGBTQ+ representation in creative, targeted LGBTQ+ media vs. non-targeted campaigns, the timing of the campaigns, the benefits and challenges of inclusive marketing, overall industry support, and campaign measurement.

The full report can be accessed [here](https://u7061146.ct.sendgrid.net/ls/click?upn=TeZUXWpUv-2B6TCY38pVLo9nvehbPN386Dcjcjyr1WriXterlUwoGRcX0seS41SjdyBaCi%5F8m3EmRxJRTiNTHxN6M4eC8-2FDNQgJ4yHK2OXE-2FJ59W3zLoWoaClIm6zYGrqSj7KaT-2Bw0FS4s9NlGVsSavhS7to167InQaRpMbVrKFxMSWyBMsnKGx4MdkcvXBQqy2EuvsC17cD19hVzWHecIpOiOJNrVNzWh-2BQ8TQRq0REyGUaK-2FCVlOYumAo3EOFCEpinnE9FpKQhE5k-2B6V-2BpoJtdJVgEL8kvasPHeh5CAkw8nKNC0fmiiup7WFPxjOe24boXLzrbAJUvlWd-2FWBp5r2BFlrr7OMQRyqV4bNw4iB5yAdt0TKZJT9LQ9MsfsqS7eEu11eC7Gkm7v5fxv-2B-2Fd58VpRpD-2BWXHFO0uysBJ4L7d5-2BZPICOutnyifid-2BBzyuPTLg4JKD&ref=capitolcommunicator.com).