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# Apple Apps to Make it Easier to Block iPhone and iPad Ads
- URL: https://capitolcommunicator.com/apple-moves-to-make-it-easier-to-block-ads-on-iphones-and-ipads/
- Published: 2015-08-31T18:19:38.000Z
- Updated: 2015-09-01T15:50:28.000Z
- Author: Guest Columnist
- Tags: Advertising, Digital, Communications, #Import 2026-10-08 18:46

**The next version of Apple’s mobile-operating system,** due out as early as next month, will let users install apps that prevent ads from appearing in its Safari browser, reports The[ Wall Street Journal](http://www.wsj.com/article%5Femail/apples-ad-blockers-raise-tensions-1440974849-lMyQjAxMTE1MzMxMTUzMjE2Wj?ref=capitolcommunicator.com).

The WSJ report also stated that putting such “ad blockers” within reach of hundreds of millions of iPhone and iPad users “threatens to disrupt the $70 billion annual mobile-marketing business, where many publishers and tech firms hope to generate far more revenue from a growing mobile audience. If fewer users see ads, publishers—and other players such as ad networks—will reap less revenue.

“The move also is a competitive weapon against Apple rival Google Inc., which makes more money from Internet advertising than any other company in the world.”