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# Area Updates: ID.me in Mclean Adds Julie Filion as CMO, Think to Assist RiskSpan in Vienna, and Madison+Main Helps Launch Initiative for Drive Smart Virginia
- URL: https://capitolcommunicator.com/area-updates-id-me-in-mclean-adds-julie-filion-as-cmo-think-to-assist-riskspan-in-vienna-and-madisonmain-helps-launch-initiative-for-drive-smart-virginia/
- Published: 2017-08-12T18:10:40.000Z
- Updated: 2020-03-24T00:49:39.000Z
- Author: Capitol Communicator
- Tags: Agency, B to B, B to C, Richmond News, #Import 2026-10-08 18:48

**ID.me, based in Mclean, added Julie Filion** its Chief Marketing Officer. As Chief Marketing Officer, Filion will lead ID.me’s B2B and B2C marketing strategy, customer insights, and affiliate program. ID.me bills itself as is the next-generation digital identity platform allowing convenient, trusted interactions between individuals and organizations. Filion is joining ID.me from MoneyGram International, where she served as the Vice President and Head of E-Commerce and Digital Marketing.

**Richmond-based Think** **was retained by** **RiskSpan**, a Vienna-based data management firm, to assist with ongoing branding and website development. D.C.-based **Georgetown Day School** engaged the agency to design a back-to-school campaign for the 2017-18 school year. The campaign, reports[ Richmond BizSense](http://richmondbizsense.com/2017/08/08/the-pitch-advertising-and-marketing-news-for-8-8-17/?ref=capitolcommunicator.com), will include calendars, flyers and internal process documents.

**Also from Richmond BizSense comes a report that Madison+Main** helped launch an initiative for **Drive Smart Virginia** at this year’s Washington Redskins training camp. The “What’s Your Game Plan?” campaign was aimed at encouraging sports fans to plan ahead on game day, choose a sober driver and buckle up. A campaign kickoff event featured a free photo booth and autograph session with former Redskins wide receiver **Santana Moss**.