Leigh George

 

 

Leigh George, shown above, has launched freedom, a strategic branding and marketing agency. According to a release, instead of billable hours, freedom offers unlimited amounts of personalized, on-demand advice, insight and ideas clearing the way for innovation. George is a recognized brand expert with a Ph.D. in branding history and theory from Binghamton University and over 15 years of experience in branding and digital marketing. Before launching her own company, she led branding and content marketing at a health non-profit and was VP in Ogilvy’s social@Ogilvy practice, where she led branding, digital and social strategy for public and private sector clients, including Enroll America, FDA, HelpMeSee and Five Guys. Prior to Ogilvy, she led branding and digital strategy teams at several leading digital agencies in the D.C. area where she worked with a range of clients from start-ups like Parature (now owned by Microsoft) to associations including Biotechnology Industry Organization, consumer brands like Hershey, and government agencies including the U.S. Department of Education.  George has been featured in a number of publications, including an “up close and personal profile” in Capitol Communicator.

D.C.-based Legacy announced two additions to its leadership team. Former RAND Corporation external relations chief Lindsey Kozberg, and former Walt Disney Company executive Michael Cohen, step into the newly created roles of Chief Communications Officer and Vice President, Corporate Partnerships at the national nonprofit working to create a tobacco-free culture.  According to  release, Kozberg’s experience spans the public, private, and nonprofit sectors. A former vice president for external affairs at the RAND Corporation, she led the nonprofit research organization’s public relations and government relations efforts. Kozberg also served in the George W. Bush administration as director of public affairs at the U.S. Department of Education and as special assistant to the president. A lawyer by training, Kozberg will be Legacy’s first chief communications officer, and is charged with building a strategic communications effort that supports Legacy’s public education, research and evaluation, and community activism and engagement programs. Cohen will be Legacy’s first vice president, corporate partnerships, and will be responsible for expanding the organization’s relationships with for-profit partners with the potential to spread the life-saving messages of Legacy’s “truth” campaign. Cohen comes to Legacy from the Walt Disney Company where he worked since 1996. He most recently served as vice president of alliance management for Disney Corporate Alliances directing Disney’s corporate partnerships. Both Kozberg and Cohen are relocating to Washington D.C. from Southern California.

(Stay current with items of interest to communicators at Capitol Communicator, www.capitolcommunicator.com.)

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