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# AT&T Adds AppNexus
- URL: https://capitolcommunicator.com/att-adds-appnexus/
- Published: 2018-06-25T18:26:52.000Z
- Updated: 2018-06-25T18:30:55.000Z
- Author: Capitol Communicator
- Tags: Advertising, Acquisitions, B to B, #Import 2026-10-08 18:49

**AT&T has added AppNexus**, with multiple news outlets pegging the price of the deal at around $1.6 billion.

According to MediaPost,, “Once the acquisition closes (expected in the third quarter), AppNexus will become part of AT&T’s advertising & analytics team, led by CEO Brian Lesser. The company plans to integrate AppNexus’ technology into the company’s first-party data, and with its content and distribution platforms, such as Turner and DirecTV.

“Speaking at a forum presented by Wells Fargo … Lesser and AT&T CEO Randall Stephenson laid out their goals for AT&T’s advertising ambitions, a plan AppNexus would fit into cleanly.

“Stephenson said the company was looking to build a real-time exchange for premium video advertising coordinated across mobile devices and TV screens, ultimately hoping to deliver a value proposition for premium video advertising similar to that of digital advertising.” More [here](https://www.mediapost.com/publications/article/321272/att-makes-appnexus-acquisition-official.html?ref=capitolcommunicator.com).