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Author Greg Kihlström

Greg Kihlström

SVP, Digital

Greg is an award-winning digital strategist, creative director, author and speaker. He is currently SVP Digital at Yes& (a Capitol Communicator Sponsor) as of Fall 2017 when Carousel30, the agency he founded, was acquired.He has worked with brands such as AARP, AOL, Booz Allen Hamilton, Choice Hotels, GEICO, Howard University, Marriott, MTV, The Nature Conservancy, Porsche, Toyota, United Nations and others. His work has won awards from the ADDYs, Webbys and others, been featured in books by HarperCollins and Rockport Press, publications such as Advertising Age, Communication Arts, Web Designer and Website magazine.He currently serve as VP of the American Advertising Federation (AAF) District 2, and as a Board Member of the Virginia Tech Pamplin College of Business Marketing Industry Mentoring Board (MIMB). He is Past President of AAF DC, and served on the National Board of AAF, Board of Trustees of the Trust for the George Washington Memorial Parkway, the Board of AIGA DC, and the Trust for the National Mall's National Advisory Board.

Did You Miss These Items of Interest?

Greg Kihlström
February 3, 2016
Agency, Bottom Left Sponsored, Digital
While you were catching up on sleep and all your favorite shows during the recent snowstorm, Circuit City was busy finalizing plans for their comeback this spring, Facebook was getting ready to launch live...

The Long-View Customer Experience Model Optimization (Part Five)

Greg Kihlström
January 20, 2016
Agency, Insights
1 Comment
Over the course of the previous four articles, which you can find in Insights on the Capitol Communicator website, we have reviewed the fundamentals of Long-View Customer Experience. We now understand the...

The Long-View Customer Experience Model Expectations (Part Four)

Greg Kihlström
January 7, 2016
Agency, Bottom Left Sponsored, Insights
By Greg Kihlström Over the course of three articles,  which you can read in Insights on the Capitol Communicator website, we have reviewed the basic of Long-View Customer Experience. We have also...

Digital Marketing Updates You May Have Missed

Greg Kihlström
December 19, 2015
Bottom Left Sponsored, Communications, Digital, Marketing, Uncategorized
The release of more than 25 relevant updates has our ears ringing! From new releases of Google Maps and Google Photos to Facebook’s work-friendly platform, this holiday season is definitely one to be...

Long-View Customer Experience Model: Engagement and Action (Part Three)

Greg Kihlström
December 10, 2015
Agency, Bottom Left Sponsored, Insights, Marketing
Over the course of the past two articles in this five-part series, we have learned that Long-View Customer Experience is the the “pathway” in which customers move throughout the interaction with brands. In...

Google Updates and Other Items of Interest

Greg Kihlström
December 4, 2015
Communications, Digital, Uncategorized
We all are busy and, sometimes, important items pass us by. Check out this collection of updates that you may have missed: Google Breaks “The App Who Cried Wolf” Syndrome With An Important...

Long-View Customer Experience Model: Awareness and Perception (Part Two)

Greg Kihlström
November 19, 2015
Agency, Insights, Marketing
In the first article in this five-part series, we discussed the marketing principles of building consistent, cross-channel marketing efforts and high-quality customer experiences. This article will further our...

Facebook, Google and Other Items of Interest

Greg Kihlström
November 12, 2015
Insights, Uncategorized
We all get busy and sometimes important items pass us by. Every other week, Carousel30 will be collecting important stories for communicators that you may have missed while crunching on a deadline or taking a...

Did You Miss These Items of Interest?

Greg Kihlström
October 30, 2015
Digital, Top Center Sponsored, Uncategorized
We all get busy and sometimes, and important items pass us by. Every other week, Carousel30 will be collecting the important stories for communicators that you may have missed while crunching on a deadline or...

What is Long-View Customer Experience? (Part One)

Greg Kihlström
October 22, 2015
Agency, Insights
This is the first article in a five-part series for digital marketers who are looking for a clear, concise way to talk about and address the relationship that their customers have both to their...
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Latest Events

  • Capitol Communicator reports that Brightest Young Things pivots to Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020
  • Capitol Communicator reports that Government Marketing University's (GMarkU) 2020 GAIN Conference, the world's largest gathering of government marketers, is set for November 10, 12, 17 and 19, 2020.

    Sponsored
    November 9, 2020

Latest Marketing

  • Frederick Marketing Firm Fires Employee After Spotting Photos of Him Inside the Capitol During "Security Breach"

    Frederick Marketing Firm Fires Employee After Spotting Photos of Him In Capitol During “Security Breach”

    Jeffrey Davis
    January 7, 2021
  • Marketing Nice Guys Launches a Marketing Help Desk

    Jeffrey Davis
    December 20, 2020
  • Capitol Communicator reports that "Pivot" has been voted the ANA marketing word of 2020

    “Pivot” Voted ANA Marketing Word of 2020

    Capitol Communicator
    December 14, 2020
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Visit Baltimore Launches Safe Travel Campaign

    Jeffrey Davis
    November 16, 2020

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