by Geoff Livingston | Feb 8, 2015 | Broadcasting, Communications, Insights, Media, Uncategorized
The #1 news anchor in America, Brian Williams, is paying the price due to his lie about coming under enemy fire in Iraq and his involvement in other stories. Not only is Brian Williams’ future uncertain, but the sanctity of NBC News nightly broadcast, once the...
by Geoff Livingston | Feb 1, 2015 | Advertising, Communications, Top Center Sponsored
For many communicators, Sunday’s Super Bowl also was an annual debate about which Super Bowl ad campaigns had the most impact is fun and entertaining. And usually there are one or two ads that border on tacky and offend people. They are the Super Tacky ads. This...
by Geoff Livingston | Jan 26, 2015 | Communications, PR
I attended last week’s PRSA-NCC panel “How to Leverage Tomorrow’s News Today and Reach Communications Goals.” It was an interesting session that promised a lot of tactical secrets, but in the end — though those things were shared — the...
by Geoff Livingston | Jan 15, 2015 | B to B, Insights, Media
The Washington Post has announced a series of moves that for all intents and purposes ends dedicated regional business coverage in the newspaper. The end of the month will see the final edition of the Capital Business section, and with it The Washington Post concludes...
by Geoff Livingston | Jan 11, 2015 | Digital, Insights, Top Center Sponsored
CES came and went and with it the media was assaulted with hundreds of new wearable computer announcements. From watches to wearable clothing, we now have an incredible plethora of wearable tech options. Marketing machines tell us we should buy now. Do consumers want...
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