Should We Trust Brian Williams Again? Geoff Livingston February 8, 2015 Broadcasting, Communications, Insights, Media, UncategorizedThe #1 news anchor in America, Brian Williams, is paying the price due to his lie about coming under enemy fire in Iraq and his involvement in other stories. Not only is Brian Williams' future uncertain,...
Super Tacky! Geoff Livingston February 1, 2015 Advertising, Communications, Top Center SponsoredFor many communicators, Sunday's Super Bowl also was an annual debate about which Super Bowl ad campaigns had the most impact is fun and entertaining. And usually there are one or two ads that border on tacky...
It’s Still the Relationships Geoff Livingston January 26, 2015 Communications, PRI attended last week's PRSA-NCC panel "How to Leverage Tomorrow’s News Today and Reach Communications Goals." It was an interesting session that promised a lot of tactical secrets, but in the end -- though...
Regional Business Isn’t Capital at the Post Geoff Livingston January 15, 2015 B to B, Insights, MediaThe Washington Post has announced a series of moves that for all intents and purposes ends dedicated regional business coverage in the newspaper. The end of the month will see the final edition of the Capital...
What’s In a Watch? Geoff Livingston January 11, 2015 Digital, Insights, Top Center Sponsored2 CommentsCES came and went and with it the media was assaulted with hundreds of new wearable computer announcements. From watches to wearable clothing, we now have an incredible plethora of wearable tech...
The Era of Instagram for Business Looms Geoff Livingston December 15, 2014 Advertising, B to B, Communications, Digital, UncategorizedIn late 2014, Instagram announced it had topped 300 million accounts. The social network also said it would eliminate about 3-4 percent of those accounts as spammers AND it intends to add verified business...
Debating the Content Marketing Boom Geoff Livingston December 8, 2014 Communications, Insights, MarketingBy Geoff Livingston, Capitol Communicator Media Strategist Content marketing has been the industry's hot trend for two years now. Most die-hard evangelists say it is the future of marketing, while more...
Geoff Livingston: Consumers Want More Than Discounts This Holiday Season Geoff Livingston December 1, 2014 Advertising, Agency, Communications, Digital, Insights, Marketing, Social MediaBy Geoff Livingston, Capitol Communicator Media Strategist Ho Hum, It's CyberMonday Have you had enough of the consumerism yet? The holiday sales season has already dominated the Internet, TV and your...
Geoff Livingston: Are We in the Age of the Small Agency? Geoff Livingston November 24, 2014 Advertising, Agency, Communications, PR1 CommentBy Geoff Livingston, Capitol Communicator Media Strategist More and more indicators show that small agencies are making headway in the battle for Fortune 1000 business. The main driver is their ability to...
Geoff Livingston: Video Killed the Video Star Geoff Livingston November 17, 2014 Broadcasting, Communications, DigitalIt seems like anyone with a digital presence is creating original video programs these days. I admit it, I was skeptical when AOL entered the fray en masse with 16 new programs this Spring. Fast forward to...
