by Geoff Livingston | Dec 15, 2014 | Advertising, B to B, Communications, Digital, Uncategorized
In late 2014, Instagram announced it had topped 300 million accounts. The social network also said it would eliminate about 3-4 percent of those accounts as spammers AND it intends to add verified business accounts. While Instagram already offers select advertising...
by Geoff Livingston | Dec 8, 2014 | Communications, Insights, Marketing
By Geoff Livingston, Capitol Communicator Media Strategist Content marketing has been the industry’s hot trend for two years now. Most die-hard evangelists say it is the future of marketing, while more conservative voices see it as a dressed-up iteration of...
by Geoff Livingston | Dec 1, 2014 | Advertising, Agency, Communications, Digital, Insights, Marketing, Social Media
By Geoff Livingston, Capitol Communicator Media Strategist Ho Hum, It’s CyberMonday Have you had enough of the consumerism yet? The holiday sales season has already dominated the Internet, TV and your email box for weeks on end. All of the early sales efforts...
by Geoff Livingston | Nov 24, 2014 | Advertising, Agency, Communications, PR
By Geoff Livingston, Capitol Communicator Media Strategist More and more indicators show that small agencies are making headway in the battle for Fortune 1000 business. The main driver is their ability to rapidly adapt to new media technologies and offer specialized...
by Geoff Livingston | Nov 17, 2014 | Broadcasting, Communications, Digital
It seems like anyone with a digital presence is creating original video programs these days. I admit it, I was skeptical when AOL entered the fray en masse with 16 new programs this Spring. Fast forward to the autumn, and you can see that advertising on Internet TV...
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