Honoring the Maryland Spirit: Innovative Technologies Bring Three Maryland Companies Together Len Sullivan March 7, 2018 Advertising, B to C, Bottom Left Sponsored, Design Sagamore Spirit had one goal when they began planning – to become the premier distiller of rye whiskey. However, entering a crowded whiskey market required not only a distinct product, but a distinct bottle....
Four Qualifiers to Help Evaluate New Marketing Technology Len Sullivan October 20, 2017 Agency, Bottom Left Sponsored, Insights, Marketing We live in a time when marketing is changing at a rapid pace. Social media, PPC campaigns, and mobile phones (to name a few) changed the way we think and deliver messages. But technology’s exponential growth...
Compelling Storytelling Turns “Gadgets” into Powerful Marketing Tools Len Sullivan September 9, 2017 Digital, Events, Top Center Sponsored Technology moves fast, and seems to change on a daily basis. Some trends stick; some don’t. How do you know when a new product falls in the realm of a "gadget" or a "tool"? We often want to classify gadgets...
