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Author Matt Smith

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.

Llama

Northern Virginia and Amazon: As Good as it Gets

Matt Smith
January 23, 2019
Agency, Oh, That's Good, Upper Left Sponsored, Video
2 Comments
Hello and welcome to my second weekly column celebrating great work created by marketing agencies headquartered throughout the Washington, D.C., metro area.  As I said in my debut column, my goal is to...
Ad Campaign by Interfaith

Yes, Virginia, there is good in all of us!

Matt Smith
January 16, 2019
Agency, Insights, Oh, That's Good, Richmond News, Top Right Sponsored
By Matt Smith Hello and welcome to my first column in which I praise and promote good work being created by the good people at agencies in the D.C. metro area and, when appropriate, Virginia-based agencies....
Capitol Communicator reports that Matt Smith, SmithGifford, predicts life will be "Different" in 2021

Matt Smith Wants to Promote Your Work – Not His – on Capitol Communicator

Matt Smith
January 8, 2019
Advertising, Agency, Oh, That's Good, PR, Upper Left Sponsored
3 Comments
Hello, my name is Matt Smith. I started my ad agency, SmithGifford, more than 16 years ago to do "Good Work with Good People." I didn't then (and still don't) care about the size of an account or whether an...

SmithGifford Beefs Up Creative Team with Art Director and Copywriter

Matt Smith
April 9, 2018
Agency, Bottom Left Sponsored, People
Falls Church, VA, advertising and marketing services agency SmithGifford announced two key appointments to the agency’s award-winning creative team:  Melanie Fitts has been named Senior Art Director and...
Capitol Communicator reports that Matt Smith, SmithGifford, predicts life will be "Different" in 2021

I Lost the Battle, But All of Us in the D.C. Ad Community Won the War

Matt Smith
April 9, 2018
Agency, B to B, Bottom Left Sponsored, Insights
By Matt Smth I got some bitter news recently - my ad agency lost a big pitch. It was bitter because we really swung for the fences on this one.  We went all out and did everything we could.  Over 50...

SmithGifford Launches Ad Campaign for Sandy Spring Bank

Matt Smith
March 20, 2018
Advertising, Agency, Bottom Left Sponsored
 Award-winning advertising and marketing services agency SmithGifford launched a new advertising campaign for Sandy Spring Bank. The campaign captures real life moments where a bank intersects with a...

Ads to Advertise Super Bowl Ads: Maybe Not Such a Good Idea After All?

Matt Smith
January 29, 2018
Advertising, Insights
By Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great TV extravaganza known as the Super Bowl, that people talked about the game. Who was...
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