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Author Matt Smith

Matt Smith

Matt Smith is the Founder of Smith Gifford, with close to 40 years’ experience as a creative and agency leader at the nation’s top agencies. He's won literally every award out there, Cannes, Clios, One Show Gold, Silver and Bronze, ADDYs, ADDYs and more ADDYs, and even Pillar of the Community and Best Places to work twice. A fourth generation Washingtonian, he can't spell or understand grammar, having spent the first 10 years of his life in schools in France and Germany. Even though "Learning three languages before age 10 messed me up bad," Matt has written a hugely successful website called WoodyBoater for the past 13 years, for which he was featured on CBS Sunday Morning.

Llama

Northern Virginia and Amazon: As Good as it Gets

Matt Smith
January 23, 2019
Agency, Oh, That's Good, Upper Left Sponsored, Video
2 Comments
Hello and welcome to my second weekly column celebrating great work created by marketing agencies headquartered throughout the Washington, D.C., metro area.  As I said in my debut column, my goal is to...
Ad Campaign by Interfaith

Yes, Virginia, there is good in all of us!

Matt Smith
January 16, 2019
Agency, Insights, Oh, That's Good, Richmond News, Top Right Sponsored
By Matt Smith Hello and welcome to my first column in which I praise and promote good work being created by the good people at agencies in the D.C. metro area and, when appropriate, Virginia-based agencies....
Capitol Communicator reports that Matt Smith, SmithGifford, predicts life will be "Different" in 2021

Matt Smith Wants to Promote Your Work – Not His – on Capitol Communicator

Matt Smith
January 8, 2019
Advertising, Agency, Oh, That's Good, PR, Upper Left Sponsored
3 Comments
Hello, my name is Matt Smith. I started my ad agency, SmithGifford, more than 16 years ago to do "Good Work with Good People." I didn't then (and still don't) care about the size of an account or whether an...

SmithGifford Beefs Up Creative Team with Art Director and Copywriter

Matt Smith
April 9, 2018
Agency, Bottom Left Sponsored, People
Falls Church, VA, advertising and marketing services agency SmithGifford announced two key appointments to the agency’s award-winning creative team:  Melanie Fitts has been named Senior Art Director and...
Capitol Communicator reports that Matt Smith, SmithGifford, predicts life will be "Different" in 2021

I Lost the Battle, But All of Us in the D.C. Ad Community Won the War

Matt Smith
April 9, 2018
Agency, B to B, Bottom Left Sponsored, Insights
By Matt Smth I got some bitter news recently - my ad agency lost a big pitch. It was bitter because we really swung for the fences on this one.  We went all out and did everything we could.  Over 50...

SmithGifford Launches Ad Campaign for Sandy Spring Bank

Matt Smith
March 20, 2018
Advertising, Agency, Bottom Left Sponsored
 Award-winning advertising and marketing services agency SmithGifford launched a new advertising campaign for Sandy Spring Bank. The campaign captures real life moments where a bank intersects with a...

Ads to Advertise Super Bowl Ads: Maybe Not Such a Good Idea After All?

Matt Smith
January 29, 2018
Advertising, Insights
By Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great TV extravaganza known as the Super Bowl, that people talked about the game. Who was...
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Latest Events

  • Beginning of a New Era

    Paul Duning
    January 19, 2021
  • Capitol Communicator reports that Brightest Young Things pivots to become Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020

Latest Marketing

  • Capitol Communicator reports that Cade Martin, the award-winning photographer behind Capitol Communicator's Up Close and Personal profile series, has an updated and interactive digital portfolio.

    #SurpriseMeCade: Kicking the Tires on a New Portfolio Experience

    Capitol Communicator
    March 8, 2021
  • Marketing for Change expanding its advocacy with the addition of Mike Reddy as Director of Advocacy

    Marketing for Change Expands Advocacy Practice, Hires Mike Reddy as Director

    Jeffrey Davis
    March 1, 2021
  • Capitol Communicator reports that Ivan Heredia is joining the National 4-H Council as Chief Marketing Officer.

    Ivan Heredia Joins National 4-H Council as Chief Marketing Officer

    Capitol Communicator
    February 17, 2021
  • SparkPost Lands $180 Million Strategic Growth Investment

    Jeffrey Davis
    January 31, 2021
  • Capitol Communicator reports that Content Marketing Institute released its 11th annual B2C content marketing research report.

    2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report

    Capitol Communicator
    January 27, 2021

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