The Definitive Guide to Public Service Announcements (PSAs) Rob Whittle July 16, 2021 Agency, Bottom Left Sponsored, Broadcasting, PR, VideoBy Rob Whittle, CEO, Williams Whittle Years ago, I was asked by my boat captain/friend to be the navigator on a sailing voyage from the Chesapeake to Bermuda. I soon realized that celestial navigation was...
The Agency Reel Today Rob Whittle May 7, 2021 Agency, Insights, Top Right SponsoredBy Rob Whittle, CEO, Williams Whittle Used to be that you toted your VHS tape to a prospect’s office, popped it in the VCR and played five to ten of your favorite spots. Then, you’d drag out your...
The Data-Backed Guide to Utilizing Public Service Announcements Rob Whittle February 11, 2021 Agency, Insights, Top Right SponsoredBy Rob Whittle, CEO, Williams Whittle When we first talk to people about Public Service Announcements (PSAs), their first reaction is almost always skeptical. “Oh,” they say. “They never run them on...
Williams Whittle Donor Survey Provides Insights for Nonprofits Rob Whittle January 25, 2021 Agency, Bottom Left Sponsored, InsightsBy Rob Whittle, CEO, Williams Whittle I’ve always believed that if you’re the person who can say, “I just spoke to your customer base; wanna hear what they had to say?”, you get the microphone. That...
An Inside Look at Creative Rob Whittle March 23, 2020 Agency, B to C, Bottom Left Sponsored, VideoBy Robert Whittle, chairman and CEO at Williams Whittle The business world is full of professionals, some of whom do brilliant work, which is almost always appreciated by their clients, but not by the...
A Marketing Manifesto For Nonprofits Rob Whittle March 17, 2020 Advertising, Agency, Communications, Marketing, Top Right SponsoredBy Robert Whittle A manifesto is a public declaration of views. Calling it that doesn’t necessarily make it correct, but I’ll bet you’ll find yourself agreeing with most of these points even if...
