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# “Becoming the Brand Authentic” Focus of ADWKDC, Oct. 15-19
- URL: https://capitolcommunicator.com/becoming-the-brand-authentic-focus-of-adwkdc-oct-15-19/
- Published: 2018-10-01T22:09:40.000Z
- Updated: 2018-10-03T13:36:25.000Z
- Author: Capitol Communicator
- Tags: Events, Advertising, #wp-top-center-sponsored, #Import 2026-10-08 18:49

**Trust. Authenticity. Fake News. Transparency.**

These are words that keep marketers, advertisers, copywriters, designers, social media managers, journalists and media planners up at night. Why? Because a brand can rise or fall in an instant if its audience loses trust. So, how do advertisers build relationships with their audiences that embody a brand authentic approach?

This year, Advertising Week DC (ADWKDC), Oct. 15-19, is looking to strategists and creators to answer what strategists and creators must do to become – or remain – brand authentic. With the help of some of the most respected forward-thinkers and leaders, ADWKDC will share insights into today’s world of transparent communications and brand authenticity.

More [here](https://advertisingweekdc.com/?ref=capitolcommunicator.com).