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# Betty&Smith, a strategic communications and advertising firm, rebrands as alignco
- URL: https://capitolcommunicator.com/bettysmith-a-strategic-communications-and-advertising-firm-rebrands-as-alignco/
- Published: 2024-02-02T05:22:06.000Z
- Updated: 2024-03-13T21:55:13.000Z
- Author: Capitol Communicator
- Tags: Agency, #wp-upper-left-sponsored, #Import 2026-10-08 18:54

**Betty&Smith, a strategic communications and advertising firm based in D.C., is now** [**alignco**](https://alignco.us/?ref=capitolcommunicator.com)**.** Founded in 2018, the firm and its clients, states a release, “work to tackle some of the most pressing issues of our time – poverty, healthcare, racial inequity, climate, threats to personal freedoms, and the future of our democracy. Along with the launch of the alignco brand, the firm is announcing a strategic expansion of its team, as well as the promotions of several team members.

“Founding partners **Alison Betty** and **David Smith,** begin this new venture with decades of experience working at the center of some of the most competitive candidate, independent expenditure, and issue advocacy campaigns in the country. They are joined by a seasoned team of strategists responsible for creating award-winning campaigns for the nation’s leading foundations, trade associations, membership organizations and political candidates and committees.”

Alignco also announced changes to the company’s expanded team: **Rhonda Craig-Williams** has been promoted to Vice President. **Mihika Sapru-Jones** has been promoted to Senior Director. **Benjamin Mitchell** joins as a Director. **Sydney HarpsUpshur** joins as a Senior Manager. And, **Kenzie Bender** has been promoted to Account Executive.

IMAGE: **Alison Betty, left in photo,** and **David Smith, right in photo,**