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# “Boomers are Big Business,” States MediaPost
- URL: https://capitolcommunicator.com/boomers-are-big-business-states-mediapost/
- Published: 2019-11-18T16:24:50.000Z
- Updated: 2019-11-19T20:37:57.000Z
- Author: Capitol Communicator
- Tags: Media, Insights, #wp-top-right-sponsored, #Import 2026-10-08 18:50

**Boomers are big business — especially in publishing, reports MediaPost.**

The MediaPost post added that “AARP Media earns $174 million+ (print/digital) in media-based ad revs, according to public filings. But its lucrative demo drives $7.1 trillion in annual economic activity each year,” Myrna Blyth, the company’s senior vice president-editorial director, told *Axios.*

“The United States Census Bureau defines baby boomers as those born in the U.S. between 1946 and 1964, which includes a sizable portion of the populace.

“In publishing terms, that’s been a boost for the bimonthly *AARP the Magazine*, which comes with AARP membership. It reports on health, finance, tech, law and entertainment.

“Per a Magazine Media 360 report in June, *AARP the Magazine* has a print-digital audience of 39.6 million, leading the major titles. By contrast, runner-up *People* had 35.4 million, *Better Homes & Gardens* 32.1 million, *National Geographic* 29.9 million and *ESPN the Magazine* 18.2 million.”

More [here](https://www.mediapost.com/publications/article/343418/aarp-media-scores-big-in-ads-circulation.html?ref=capitolcommunicator.com).