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# D.C.-based Brand USA launches initiatives to inspire international visitation
- URL: https://capitolcommunicator.com/brand-usa-launches-initiatives-to-inspire-international-visitation/
- Published: 2026-05-20T20:52:34.000Z
- Updated: 2026-05-21T12:47:04.000Z
- Author: Capitol Communicator
- Tags: Advertising, Agency, #wp-top-center-sponsored, #Import 2026-10-08 18:56

**Brand USA, based in D.C., announced a major expansion of the organization’s** [***America the Beautiful***](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4690325-1&h=3488026475&u=https%3A%2F%2Fwww.visittheusa.com%2F&a=America+the+Beautiful&ref=capitolcommunicator.com) **brand platform.** Two new supporting initiatives expand the organization’s messaging: ***Get Facts. Get Going.***, designed to provide real-time information on visa and entry policies, fees, and more to combat misperceptions; and ***American Originals***, a new content and storytelling series spotlighting the people, places, and experiences that are uniquely American. This campaign is being done by the Edelman D.C. office.

The new initiatives, states a release, reflect the organization’s focus on growing international travel demand and boosting travel exports that impact the U.S. economy and communities. The announcement comes as the USA is readying to host significant major events, including the FIFA World Cup, America’s 250th anniversary, and the Route 66 Centennial.

“In line with our mission to impact the U.S. economy through travel exports, we have an opportunity to further build traveler confidence and inspire visitation,” said **Fred Dixon**, Brand USA’s President and CEO. “With our expanded platform, we are introducing *American Originals*, which spotlights the people and places who originated the styles, sounds, and tastes the world loves while *Get Facts. Get Going.* serves as a single source of information to address misperceptions head-on. We want international visitors to know that we are open for business and warmly welcome them.”

Since its global launch last October, continues the release, “*America the Beautiful* has served as Brand USA’s flagship campaign and platform, inspiring international audiences. Monthly surveys show more than seven in ten respondents say the campaign positively influences their interest in visiting the United States.

“Brand USA is now building on that foundation with two new initiatives, each serving a distinct and equally important role. *America the Beautiful* inspires. *American Originals* fuels consideration and *Get Facts. Get Going.* aids conversion by dispelling perceived logistical barriers.”

Operating under one data-driven and strategic framework, Brand USA has also created new integration opportunities with its destination partners such as South Dakota and Alabama, and corporate brands such as Hilton. New integrations are designed to expand reach, improve target efficiencies, and drive greater visibility for the platform and partners.

In addition, continues the release, misperceptions about visa requirements, entry procedures, fees such as visa integrity and national park pricing, and screening policies “have created confusion among some international travelers — and until now, no single easy-to-use resource has brought this information together in one place. With the by-line “Travel with Confidence to the USA”, the initiative addresses a range of misperceptions circulating on social media and in international markets, including outdated or incomplete information. In each case, the facts tell a far more welcoming story than what travelers are hearing.

To meet the moment, Brand USA is publishing a full set of facts, available at [**visittheusa.com/entry**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4690325-1&h=336729372&u=https%3A%2F%2Fwww.visittheusa.com%2Fget-facts-get-going%2F&a=visittheusa.com%2Fentry&ref=capitolcommunicator.com).