BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and opportunity. This is why the agency of record is becoming an endangered species and more innovative brands are building in-house content studios. Agencies have to adapt to survive.

That is the our mission with the BRINKdown, a monthly series that cuts the nonsense and examines the practical actions we should be taking to best serve our clients. The series is produced by BRINK, a DC-based creative studio that connects art and technology to solve human problems. BRINK recently launched a unique lightweight content studio called the Social Studio, learn more at: brinksocial.com

Episode 6, below, focuses on the value of leveraging Instagram’s newly released tool, IGTV. IGTV is a strong tool for your brand to boost its Instagram presence and establish itself as a content creator because of the huge audience reach. Instagram announced the release of IGTV after they reached one billion monthly users. This means you have a billion potential sets of eyeballs watching your video content every month. But it also means that you’ll be competing against every other brand for those limited attention spans. So if you want to stand above the pack, you’ll have to develop your own style.

Watch the video to find out how…

Check out episodes one, two, three, four and five.

About the author: Zeina Peterson is an Executive Assistant at BRINK and media influencer (in progress) who has a passion for media and the instrumental platform it creates. Zeina received her B.A. in Journalism at the University of Arizona and was an intern for BRINK once upon a time assisting in website and social media projects. She continues to quench her thirst for media knowledge at the U of A as a graduate student and is ecstatic to be part of the BRINK team. Questions?  You can reach her at zeina@brink.com

(BRINK is a Capitol Communicator sponsor.)

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