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# Buzz in Baltimore: Clapp Takes on Howard Bank’s PR; ParkRe App Launches; New Hires at LMO and Merkle; GKV Adds Network Health; Planit to Promote Kinglet
- URL: https://capitolcommunicator.com/buzz-in-baltimore-clapp-takes-on-howard-banks-pr-parkre-app-launches-new-hires-at-lmo-and-merkle-gkv-adds-network-health-planit-to-promote-kinglet/
- Published: 2015-03-17T10:14:36.000Z
- Updated: 2020-09-24T18:53:54.000Z
- Author: Jeffrey Davis
- Tags: PR, Advertising, Marketing, Media, Agency, B to B, B to C, Communications, #Import 2026-10-08 18:46

**Howard Bank**, now the largest bank headquartered in the Baltimore region following announcement of its plan to acquire Patapsco Bancorp Inc. of Dundalk, has named **Clapp Communications** as its public relations agency. Also at Clapp, **Karen Evander** has joined as marketing assistant.

**ParkRe**, a free real-estate app that helps people find homes for sale in Baltimore that offer off-street parking, announced it will launch this month. The app was developed by Locust Point-based ​**Mindgrub**​, along with South Baltimore Realtor **Ronald Monk**. Features include filters to sort listings based on types of parking, and beacon alerts that notify users when a ParkRe property is nearby.

**Merkle** announced that **Adam Lavelle** has joined as chief growth officer, digital marketing, bringing more than 20 years of experience to the Columbia-based digital marketing agency. He previously served as the chief strategy officer for digital marketing agency **iCrossing**, a division of Hearst.

**LMO Advertising** announced two new hires for the Arlington-based agency’s Baltimore office: **Ravi Kumar** has been added as a senior business intelligence developer, and **Chris Miller** has been hired as a senior .Net developer.

Hanover-based **Ciena Corporation** announced that **Marcus Starke** has joined as senior vice president and chief marketing officer. Starke will oversee all global marketing and communications activities. He most recently served as CMO at **MicroStrategy**, and also was senior vice president, worldwide marketing and communications at **SAP**.

**GKV** was named agency of record for **Network Health**, a Wisconsin-based health insurance provider. GKV’s first assignment is to develop an integrated multi-media campaign for the Medicare Annual Enrollment Period and its Medicare Age-In Campaign for 2015.

Baltimore-based **Kinglet** hired **Planit** to build awareness for the company that offers office space to emerging companies through its digital marketplace.