Home » Buzz in Baltimore: Forney Returns to Profiles; Daily Record Readers Pick Top Agencies; Warschawski Adds CHAI

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Buzz in Baltimore: Forney Returns to Profiles; Daily Record Readers Pick Top Agencies; Warschawski Adds CHAI

by | Jul 27, 2017

Profiles Inc. announced that marketing and public relations specialist Bridget Forney is rejoining its firm as vice president. According to a release, Forney’s appointment was predicated by a nearly five-year tenure at Profiles beginning in 2008 when she managed several accounts, brands, partnerships and events while generating positive exposure for client programs and initiatives through strategic communications campaigns.

Since then, her work on behalf of national brands like Snyder’s of Hanover Pretzels, PANDORA Jewelry, Cape Cod Potato Chips, Kiddie Academy and others positioned within highly competitive markets earned nods from industry organizations like the American Marketing Association, Public Relations Society of America and the American Advertising Federation.

Forney brings more than 10 years of public relations, multi-channel marketing and digital strategy experience to Profiles, where she will continue to manage accounts in a strategic communications function, as well as leverage knowledge of media markets in national DMAs for clients. Forney will also support Profiles’ business development programs and digital media initiatives.

Prior to rejoining Profiles, Forney led regional and national marketing, PR and crisis communications programs at Kiddie Academy. Leading up to her work with Kiddie Academy, Forney represented several brands including Snyder’s-Lance, Roland Park Place and the Foundation for the Baltimore County Public Library, among others.

The Daily Record published the results of reader favorites in a variety of business categories, including communications. The top ad agencies were TBC, Planit and R2Integrated. Top PR firms, according to TDR readers, were Clapp Communications, Profiles and Maroon PR.

Warschawski, a full service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced that it has been selected by Comprehensive Housing Assistance, Inc. (CHAI), an Agency of the Associated and a Baltimore-based nonprofit housing and community development organization, to create a new website and digital marketing strategy. Terms of the agreement were not disclosed.

Founded in 1983, CHAI provides neighborhoods in Northwest Baltimore with a wide range of financial and community services, including: housing developments, foreclosure and homeownership consultations, community events and senior citizen services.

“We are thrilled to have the opportunity to add a dynamic community organization with an incredible reputation and track record to Warschawski’s agency roster,” said Shana Harris, COO of Warschawski. “CHAI has an amazing story to tell and provides a breadth of services and resources that many people don’t know exist.  We want to change that for them and create a brand-centric digital presence that provides an engaging way for people to learn about CHAI, its many offerings and utilize it resources.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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