Home » Buzz in Baltimore: News from Jellyfish, Warschawski, Baltimore Fishbowl, GKV and SocialToaster

Buzz in Baltimore: News from Jellyfish, Warschawski, Baltimore Fishbowl, GKV and SocialToaster

by | Jan 10, 2018

The Baltimore office of global digital marketing agency Jellyfish announced that, after a competitive pitch process, it has been selected as the cross-channel digital marketing partner for leading footwear and fashion company Deckers Brands.

Baltimore Fishbowl reports that former City Paper website editor Brandon Weigel has joined as managing editor. The news site reported that Weigel worked at the recently closed City Paper for five years, first as the alt-weekly’s calendar editor and then as its blogs editor. Before the City Paper, he freelanced for The Baltimore Sun, The Urbanite, b, The Washington City Paper, and he was an editorial aide for The Washington Post’s Going Out Guide.”

“Over the years, Brandon has written about many of the critical issues facing Baltimore, from the aftermath of the Freddie Gray protests to police corruption,” wrote Baltimore Fishbowl founder Susan Gerardo Dunn. “He has also covered music and culture and wrote a City Paper column on sports, The Undercard. As a graduate of the University of Maryland Phillip Merrill Journalism School, he brings top-notch journalistic training to Baltimore Fishbowl. I am thrilled to have him on board.”

After just a year as media agency of record for Bridgestone Golf, Baltimore’s GKV and the premium golf balls, clubs and accessories innovator have expanded their partnership to include digital strategy, creative and social media. For 2018, GKV will deliver an integrated digital plan about how Bridgestone Golf’s balls and clubs will help any golfer play better.

“Bridgestone Golf is the kind of challenger brand that we like to work with,” said Dan Collins, Partner, SVP Strategic Planning and Research of GKV. “They offer better products and they are willing to do things differently to get that message out.”

Between the newly released TOUR B Series and the e6 collection, and over three million ball fittings, the brand knows definitively that it offers the best ball for a range of player abilities. This paves the way for any golfer to get the most performance and enjoyment from the sport.

“We are looking forward to our expanded partnership with GKV in 2018,” said Corey Consuegra, Senior Director of Marketing, Bridgestone Golf. “We believe GKV understands what we want to accomplish and will put together the most efficient and effective messaging and media to generate awareness of what we offer, and build a loyal customer base that appreciates the superiority of our products.”

In 2017, GKV shifted Bridgestone Golf’s media strategy from traditional advertising to digital advertising, reaching three times as many golfers for the same budget. The result, when combined with Bridgestone’s new partnership with pro golfer Tiger Woods, was that Bridgestone posted its most successful two quarters in history during the first half of 2017, with total units shipped eclipsing previous company benchmarks.

At Warschawski, virtual reality expert Rachel Henderson joins as vice president and a member of Warschawski’s senior leadership team. Prior to joining Warschawski, she was vice president of corporate and public affairs for Ogilvy Public Relations in D.C. She also served as communications manager for the United Nations Foundation’s Nothing But Nets campaign, the world’s largest effort to fight malaria. Warschawski also added Chloe Drescher as junior associate who joins after participating in the agency’s three-month Assistant Associate program,

Warschawski also announced that it has been selected by Janet, Jenner & Suggs, an award-winning national personal injury law firm, to handle digital marketing and social media strategy. “We are thrilled to partner with Janet, Jenner & Suggs and help them engage with their key audiences through meaningful and impactful online experiences.” commented Shana Harris, COO of Warschawski. Also, New Jersey-based Sap on Tap, a leading producer in the emerging maple water segment of lifestyle beverages, hired Warschawski to assist in refining its brand positioning, creating a new bottle design, as well developing integrated marketing campaigns to drive sales. “We are thrilled to partner with Sap on Tap to position it as the leader in the emerging maple tree water space – it is truly an exciting opportunity,” Harris said.

Brian Razzaque is stepping aside from his role as CEO of SocialToaster, according to an exclusive report in the Baltimore Business Journal. The paper reported that a former Jos. A. Bank executive has been brought on to lead the company through its next growth phase. Gary Merry, who was previously CEO of cybersecurity firm Deep Run Security, will replace Razzaque, who founded the social media software firm in 2012. Razzaque will continue in his development and marketing work at SocialToaster and will serve as the company’s board chairman, according to the BBJ.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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